Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the

Online research in Africa has transformed the way businesses and researchers gather data, offering access to insights across the continent. With increasing internet penetration and the rise of innovative platforms, online research is unlocking opportunities for understanding Africa’s diverse and dynamic markets. But how did this evolution come about, and what does it mean for

Capturing consumer insights in Africa is essential for building effective marketing strategies that respond to the continent’s ever-changing consumer behaviour. SagaCube, Sagaci Research’s cutting-edge consumer insights tracker, provides a powerful solution for brands operating in Africa. By delivering real-time data, SagaCube empowers Consumer Insights and Market Research professionals to make informed decisions and identify new

Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we