Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Reach out to a representative panel of consumers in 34 countries in Africa
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Reach
Access customers in 34 countries through a simple point of contact
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Download our panel book now!
Do you want to know the number of members in our online sample in Africa?
Get started
Reach out to our team now to request feasibility and costs
Our insights from consumer panel in Africa
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Pasta consumption in Africa: trends and consumer insights
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What are the most popular fast foods in Africa?
Recent consumer data reveals the most popular fast foods in Africa. According to SagaCube, the pan-African consumption tracker, fried chicken tops the list as the most consumed fast food across the continent, ahead of pizza and burger. Fried chicken: the most popular fast food in Africa Fried chicken stands out as the dominant fast food
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Laundry detergent market in Nigeria
Detailed insights on the laundry detergent market in Nigeria Explore in-depth insights into the laundry detergent market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top laundry detergent brands, packaging preferences, and shopper behaviour within the laundry detergent category. Built from our proprietary data tools, it provides a detailed
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Instant noodles market in Nigeria
Detailed insights on the instant noodles market in Nigeria Explore in-depth insights into the instant noodles market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top instant noodles brands, packaging preferences, and shopper behaviour within the instant noodles category. Built from our proprietary data tools, it provides a detailed
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