Online panel in Zambia

Our online panel and data collection capabilities helps businesses understand consumers across Zambia.

Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Representative online panel in Zambia with a robust quality

With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative sample provider is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged consumer panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our consumer panels in Zambia?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…

Benefits of our online panel

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our online samples?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Panel Demographics in Zambia

Country population

18 million

Urban

69 %

Rural

31 %

Smartphone penetration

~ 25%

By Age groups

18 to 25 41%
26 to 35 39%
36 to 45 12%
46 to 55 5%
Above 55 2%

By Gender

Male 67%
Female 33%

By Socioeconomic Classification

A 14%
B 15%
C1 15%
C2 11%
D 22%
E 18%
N/A 5%

Get started with our online panel in Zambia

Reach out to our team now to request feasibility and costs

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Our insights from sample provider in Zambia

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    Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members

    04/07/2024
  • The Young Kenyan Consumers: Shopping Habits and Attitudes

    Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest

    25/06/2024
  • The Top 20 Beauty and Personal Care Brands in Africa in 2024

    Driven by demographic and economic expansion, the market for beauty and personal care brands in Africa is experiencing unprecedented growth. As the rivalry between local and international brands heats up, let’s delve into these brand performances across the continent. Specifically, we explore which brands boast the widest coverage in terms of market presence. Leveraging product

    19/06/2024
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    Fresh food consumption in Africa is intricately linked to the continent’s diverse climates and rich agricultural landscapes. Consequently, fruits and vegetables are essential parts of the diet across the region. A SagaPoll survey conducted with 16,300 respondents across 30 African countries in early June 2024 highlights the significance of fresh fruits and vegetables in the

    12/06/2024