Online panel in Burkina Faso

Our online panel in Burkina Faso will allow your brand to have thousands of respondents, with results available in a few days.

If you are looking for understand consumers across the African continent, check below the benefits of our online research in Burkina Faso.

Online research in Burkina Faso 

For anyone interested in getting more information about the Burkinabé consumer, our online sample in Burkina Faso is here to help. It assesses more than 125 brands on a daily basis and across the main cities (Ouagadougou, Bobo-Dioulasso, Koudougou, etc).

With thousands of members, we are able to gather relevant information about brands and consumption habits, thanks to the responsiveness of our consumer panel in Africa. 

Why should you trust our sample provider in Burkina Faso?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Benefits of our online panel in Burkina Faso


Access customers across the country through a simple click


Trusted and engaged members providing high-quality answers


Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

On time

Gather massive amounts of data in a short-time frame

On point

Leverage profiling data to target specific groups


Quick-turn around times and accelerated fieldwork

What information can you get from our online sample in Africa?

Our online panel in Burkina Faso revealed for example that, in the Cosmetics and Beauty category, fragrance usage is mostly by females (35%). Yet 26% of male panelists have also used fragrance in the last 4 weeks. Data shows also that fragrances usage increases with age, is more popular among urban panelists and that fragrances in Burkina Faso are mostly bought in supermarkets (30%) and open-air markets (25%). 

If you are looking for this kind of FMCG consumer insights in Burkina Faso, get in touch here to learn how our online panel can help you. You can also check our blog for more!

Panel Demographics in Burkina Faso

Country population

21 million


70 %


30 %

Smartphone penetration

~ 30%

By Age groups

18 to 25 64%
26 to 35 26%
36 to 45 4%
46 to 55 1%
Above 55 0%

By Gender

Male 92%
Female 8%

By Socioeconomic Classification

A 7%
B 8%
C1 9%
C2 9%
D 32%
E 30%
N/A 5%

Reach out to us to start with our online panel in Burkina Faso

For more information or to receive a personalized quote, send an email to Alternatively, contact us using the form below.

More insights from our consumer panels in Africa

  • Nigeria’s top laundry detergent Viva Plus collaborates with Planet 3R to recycle packaging

    In this article, we look at how Nigeria’s top laundry detergent Viva Plus collaborates with Planet 3R to recycle plastic packaging. Planet 3R is a social enterprise dedicated to converting textile and plastic wastes into eco-friendly products. They use the 3R ( Reduce, Reuse, Recycle) to save our planet Earth by weaving them into innovative

  • Report on the Cognac and Brandy market in Africa: consumption trends, leading brands and consumer profiles

    Sagaci Research released their September 2023 report into the Cognac and Brandy market in Africa. These results are based on data collection from more than 100,000 consumers over the last 18 months via the SagaPoll mobile app. Using data generated by online research tools SagaBrand and SagaCube, this report highlights consumption differences across the continent.

  • Deep dive into the Breakfast Cereal market in Africa

    How developed is the breakfast cereal market in Africa? Findings from SagaCube, the consumer habit tracker in Africa, show that breakfast cereal consumption in Africa differs a lot between countries. Read on for more insights on the overall category penetration as well as a profile of the Breakfast cereal consumer in Nigeria. Breakfast cereal market

  • E-Commerce in Africa: insights into Amazon’s expected launch

    The sector of e-commerce in Africa is experiencing significant growth driven by increasing internet penetration and mobile phone usage. While it is a household name in most of Europe and the USA, Amazon is yet to break through on the world’s second biggest continent. So when is Amazon coming to Africa? What are the obstacles