Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research in Africa
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2022, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our insights on market research in Africa
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The Top Brands in Africa in 2024 based on Consumer Recommendation
Using insights from our SagaBrand online brand tracker, we identified the top brands in Africa in 2024 (Q1 & Q2) based on consumer recommendation. This year’s African brand rankings showcase the most trusted and highly recommended brands across a range of categories, highlighting consumer loyalty and preferences. Top recommended brands in Africa Leading the pack
10/09/2024 -
The top FMCG brands in Uganda in 2024
To explore the Top FMCG brands in Uganda, we recently engaged our online panel to disclose the contents of their shopping baskets using the SagaPoll survey app. By capturing specifics like barcodes, images, formats, and prices of the packaged goods they purchase regularly, we get first-hand insights into Uganda’s consumer preferences. So which brands are
23/08/2024 -
Understanding the Gen Z in Nigeria: Trends and Insights
Uncover the key influences and consumption trends of Gen Z in Nigeria with SagaCube, Africa’s leading consumer habit tracker. Thanks to our online panel in Nigeria, we examine specifically the preferences of Nigerian male consumers aged 18 to 25 from the highest social classes (SEC AB). This analysis, which compares their behaviours with those of
13/08/2024 -
Concept Testing in Africa: Case Study on Soft Drinks in West Africa
Explore how leveraging concept testing in Africa benefits FMCG manufacturers through this detailed case study. Context An international beverage manufacturer aimed to expand into West Africa by launching a successful European and Middle Eastern product—a concentrated still drink. To evaluate market potential and optimise commercialization, including packaging format and pricing, they engaged our Quantitative Research
02/08/2024