Home page market-research-africa Unlock success across Africa We provide data and insights you can trust to fuel your growth.

Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Get in touch Request a demo Unlock success across Africa Unlock success
across Africa

Our products and services to conduct your market research in Africa

SagaBrand

Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors

SagaCube

Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories

SagaTracker

Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

We’re trusted by over 500 great businesses to conduct their market research in Africa

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.

loreallogo-market-research-africa
kfc-logo2-market-research-africa
logos_0002_Capa-3-market-research-africa
logos_0001_Capa-4-market-research-africa
logos_0000_Capa-5-market-research-africa
Africa map

Africa and nowhere else

The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.

With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.

We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.

Why Sagaci Research?

Deep expertise on the African continent

Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors. 

Extensive footprint

Sagaci Research operates its own field teams on the ground and runs its own online panel across each country. 

In 2021, we have conducted more than 200 projects in 34 countries across the continent.

State of the art quality control systems

Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available

Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.  

Our insights on market research in Africa

  • Best quality supermarkets in Egypt: Carrefour leads the way

    Wondering which are the top supermarkets in Egypt in terms of Quality according to consumers? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Egypt and the ranking of the best supermarkets in Egypt in October 2022. Ranking of

    29/11/2022
  • Who is the Yogurt consumer in Nigeria?

    Drinking yogurt in Nigeria Who is the Yogurt consumer in Nigeria and why is it important to find out? Because this is a booming category in the West African country and for several reasons. Indeed, the demand for nutrient-rich beverages such as drinking yogurt is driven by rising consumer health consciousness, improving consumer living standards,

    24/11/2022
  • Pizza Hut vs Domino’s – Which is Africa’s favourite pizza?

    Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they

    18/11/2022
  • Favourite chocolate in Egypt – How the brand ranking evolved this year

    Among milk, dark and white chocolate, everyone has their own go-to favourite. This article is looking at what are consumers’ favourite chocolate in Egypt, in terms of type of chocolate but also brands. Leveraging our SagaPoll online research panel in Egypt and SagaBrand, the continuous brand health tracking survey in Africa, we are able to

    03/11/2022