Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research in Africa
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2022, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our insights on market research in Africa
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SagaPoll, the largest online consumer panel in Africa, is turning 3!
Online consumer panel in Africa: when disruption brings innovation SagaPoll online consumer panel in Africa launched in 2020, in the midst of one of the world’s most disruptive periods in recent history. And 3 years later, here we are with some impressive achievements. So first, let’s look at a few numbers demonstrating SagaPoll’s already huge
06/06/2023 -
One-off vs Continuous Brand Health Tracking
When it comes to market research, an essential part of any business strategy, you will usually have two main choices – custom, or off-the-shelf, syndicated research. Fortunately, no matter your preference, Sagaci Research has significant experience in both. More specifically, in order to understand consumer behaviours and perceptions within a certain product category, brands will
30/05/2023 -
Carbonated soft drinks in Ghana: The price is right
Inflation and Carbonated Soft Drinks in Ghana The category of Carbonated Soft Drinks in Ghana was hit hard by inflation in recent months. In 2022, inflation in Ghana was high: up to 54% in December 2022 vs. 12.6% in December 2021. Looking into the soft drinks industry in Ghana and particularly brands from groups like
26/05/2023 -
Madar voted Top Quality brand of Detergent in Senegal
The market for detergent in Senegal is constantly evolving, with an increasing demand for high quality laundry soap. A recent SagaBrand survey conducted in April 2023 asked members of the online panel in Senegal which brands of laundry represented either good or poor quality among the brands they know. From these results a quality score
22/05/2023