Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research in Africa
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2022, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our insights on market research in Africa
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Are pasta consumers in Morocco all the same?
In this article, we explore the pasta consumers in Morocco. With the consumption tracking tool SagaCube we can compare the profile and behaviour of consumers of Dari and Alitkane, the leading pasta brands in Morocco (according to SagaBrand, the Brand Health Tracker in Africa). Read on to find out how they might differ Who are
28/11/2023 -
Top pasta brands in Morocco
Today, we take a look at the top pasta brands in Morocco based on SagaBrand, the Brand Health Tracker in Africa. While Moroccan cuisine is most known for couscous, pasta is also part of some traditional Moroccan dishes (such as rfissa or chorba with vermicelli noodles). Among the 16 standard KPIs SagaBrand tracks monthly, we
22/11/2023 -
5 benefits of conducting online surveys in Africa
When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular
07/11/2023 -
Profiling juice consumers in Africa: focus on Présséa
In this article, we focus on juice consumers in Africa, more specifically Présséa consumers in West Africa. Owned by the Kirène Group, Présséa was recently elected the most preferred juice brand in Africa based on SagaBrand, the Brand Health Tracker tool in Africa. With a leading position in its core markets of Senegal and Côte
02/11/2023