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Our products and services to conduct your market research in Africa

SagaBrand

Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors

SagaCube

Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories

SagaTracker

Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

We’re trusted by over 500 great businesses to conduct their market research

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.

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Our market research insights across Africa

  • Say Cheese! The dairy industry across Africa

    SagaCube provides a unique insight into consumption and purchase habits across Africa for dairy products and many other categories. Over the last 12 months, South Africa had the greatest proportion of cheese consumption. 48% of its adult population said they had consumed cheese in the 4 weeks prior to completing the survey. In second place,

    25/10/2021
  • Foodservice in South Africa: Which brands do consumers recommend?

    In this article, we share the results of the September brand-tracker, taking a look at which brands consumers would recommend most for foodservice in South Africa. Each month, consumers across Africa provide their opinions about the brands they love and hate. The results from the SagaBrand surveys can provide you with an insight into the

    20/10/2021
  • Financial Product brands in Egypt – Customer Satisfaction

    Next up in our focus on Financial Products & Services: the results for the September SagaBrand surveys conducted in Egypt. Read more: Top 10 banks in Uganda for customer satisfaction Sagaci Webinar – Financial Services in Africa Satisfaction across Financial Services in South Africa SagaBrand is a syndicated monthly brand health performance tracker. We conduct

    14/10/2021
  • Top 10 banks in Uganda for customer satisfaction

    As banking usage rises across the African continent, it’s a hot topic for banks to make sure they are performing ahead of the competition. This month our focus is on Uganda. Using data collected from our monthly SagaBrand surveys, we have compiled a list of the top 10 banks in Uganda, in terms of customer

    11/10/2021