Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2021, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our market research insights across Africa
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Baby food market in Nigeria
Detailed insights on the baby food market in Nigeria Explore in-depth insights into the baby food market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top baby food brands, packaging preferences, and shopper behaviour within the baby food category. Built from our proprietary data tools, it provides a detailed
18/06/2025 -
Confectionery market in Nigeria
Detailed insights on the confectionery market in Nigeria Explore in-depth insights into the confectionery market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics,
18/06/2025 -
Juice market in Nigeria
Detailed insights on the juice market in Nigeria Explore in-depth insights into the juice market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top juice brands, packaging preferences, and shopper behaviour within the juice category. Built from our proprietary data tools, it provides a detailed look at market dynamics,
18/06/2025 -
Pasta consumption in Africa: trends and consumer insights
Pasta consumption in Africa, as captured by recent data from SagaCube, the pan-African consumption tracker, reflects consumer habits and preferences that align with the sector’s ongoing expansion and transformation. The growth of the pasta market in Africa The African pasta industry is experiencing robust growth, driven by urbanization and changing lifestyles leading consumers to choose
17/06/2025