Home page market-research-africa Unlock success across Africa We provide data and insights you can trust to fuel your growth.

Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
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Our products and services to conduct your market research in Africa

SagaBrand

Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors

SagaCube

Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories

SagaTracker

Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

We’re trusted by over 500 great businesses to conduct their market research in Africa

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.

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Africa map

Africa and nowhere else

The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.

With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.

We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.

Why Sagaci Research?

Deep expertise on the African continent

Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors. 

Extensive footprint

Sagaci Research operates its own field teams on the ground and runs its own online panel across each country. 

In 2021, we have conducted more than 200 projects in 34 countries across the continent.

State of the art quality control systems

Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available

Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.  

Our insights on market research in Africa

  • Top 10 Carbonated Soft Drinks brands in Egypt

    In this article we look at the Top 10 Carbonated Soft Drinks (CSD) brands in Egypt as per the results of SagaBrand, our Brand Health Tracker in Egypt. Almost half of the population in Egypt drink CSDs (behind tea at 65% and coffee at 56%)*, with consumers generally asking for more healthy and sustainable products.

    25/05/2022
  • Foodservice brands in Morocco, where consumers are hard to impress

    Some foodservice brands in Morocco have strong growth ambitions In this article we will discuss foodservice brands in Morocco since things are moving in the food service industry in Africa, and particularly in the Northern African country. In what is a highly competitive market both Kentucky Fried Chicken (KFC) and Burger King have announced plans

    19/05/2022
  • Panel pantry check: sneak peek into body care brands in Kenya

    Body care brands in Kenya, in the eyes and homes of our online panel  Let’s look into body care brands in Kenya through the eyes of our online panel. In fact, pantry check is just another way we leverage our SagaPoll online panel. With a very quick turnaround time we can take a sneak peek

    10/05/2022
  • Personal care consumption in Africa with SagaCube: bar soap vs. shower gel

    SagaCube: category consumption database in Africa SagaCube provides a unique insight into personal care consumption in Africa. Our syndicated research tool is a category consumption database covering over 130 sub-categories across 35 African countries. Leveraging our online panel in Africa, it can show detailed data on household consumption habits, equipment ownership and purchase habits. Taking

    03/05/2022