Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2021, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our market research insights across Africa
-
Top laundry brands in South Africa: insights on Quality perception
Laundry brands in South Africa are a staple in households across the country, with consumers often placing high value on quality, scent, and affordability. In a market where both global and local players compete for attention, understanding which brands resonate most is key for marketers and manufacturers. To understand which laundry brands in South Africa
25/04/2025 -
Top car brands in Africa: Toyota remains in the lead, but who’s next?
In this article, we explore the top car brands in Africa, focusing on Toyota‘s continued leadership across the continent. We also examine car ownership trends to uncover where the largest automotive markets are emerging. Who owns cars in Africa in 2025? According to SagaCube African consumption tracker, fewer than 1 in 4 Africans (22%) owned
14/04/2025 -
Women’s hair care market in Africa: key trends shaping consumer choices
The hair care market in Africa is experiencing a shift towards natural styles driven by growing health concerns over chemical treatments. With data from SagaCube, Africa’s largest consumption tracking platform, here are some quick insights on the latest trends in women’s hair care in Africa. Key insights into the hair care market in Africa Exploring
04/04/2025 -
Gambling and betting in Africa: market insights
Gaming and betting in Africa are gaining significant popularity, driven by increasing smartphone penetration and the expansion of digital platforms across the continent. With data from SagaCube, Africa’s largest consumption tracking platform covering 26 African countries, here are some key insights on the latest trends in gambling in Africa. Participation in gambling and betting in
31/03/2025