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Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors


Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories


Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

We’re trusted by over 500 great businesses to conduct their market research

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.


Our market research insights across Africa

  • South Africa’s top mobile phone brands 2021

    With Christmas around the corner, we’ve gathered the results from our October SagaBrand surveys to share the top mobile phone / cell phone brands in South Africa, directly from the perspective of consumers. Top 3 recommended cell phone brands in South Africa Across the 14 KPIs tracked in SagaBrand (read more), Samsung, Apple and Huawei

  • Nigeria’s best known foodservice brands

    The October SagaBrand results are out for foodservice in Nigeria. Find out below which restaurant and fast food chains were most known… and which are still to be discovered by the masses. Why does brand awareness matter? Measuring the awareness of your brand and your competitors is the crucial first stage of your marketing strategy.

  • SagaBrand: Beauty & Personal Care in Senegal

    In this article, we explain the What? Why? Where? and How? of SagaBrand. We then share recent results from Beauty & Personal Care in Senegal, in which 82% of our panel reported that they believe NIVEA represents good quality. What is SagaBrand? SagaBrand is our continuous brand health performance tracking tool. For brands in over

  • Ariel takes the lead as Kenya’s preferred detergent

    In Kenya, 38% of respondents chose Ariel as their preferred detergent. Sunlight was the nation’s next favourite – with 29% preferring the brand out of all those they had ever used. The results arrive from the October SagaBrand survey, in which our proprietary panel provided their opinions about brands in Kenya. The panel reflects the