Home page Unlock success across Africa We provide data and insights you can trust to fuel your growth.

Access powerful consumer and trade data across the African continent. Immediately.
Get in touch Request a demo

Our products and services


Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors


Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories


Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

Trusted by over 500 great businesses

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.


Our insights

  • Looking to grow your sales? The key is to be mentally and physically there

    Grow your sales by being there If your goal is to grow your sales and you want to try a new approach, we have a valuable method to share with you today. Mental and Physical availability: the key to make your sales grow You’ve probably heard about Byron Sharp, a Professor of Marketing Science and

  • Best beauty and personal care brands in Cameroon

    Since 1911, German-brand, NIVEA, has been helping keep skin feeling great right across the world. This August, unchanged since July, the brand topped the leaderboard 🥇 for ‘good quality’ beauty and personal care brands in Cameroon in our SagaBrand polls. Pharmapur 🥈 and Biopharma 🥉 also made the top 3, ahead of Axe, Moby Bébé,

  • The race is on – BMW or Mercedes… or Toyota?!

    Daily data collection from more than 20,000 consumers over 12 months via the SagaPoll mobile app, showcases that Toyota poses a real competition to its German rivals in certain parts of the African continent, as well as highlighting interesting differences between demographic groups. Within South Africa, BMW topped the June rankings for preferred automotive brands,

  • Western Africa snubs South African wines in favour of French varieties

    In July, we shared the results of our SagaCube survey (read more here https://www.sagaciresearch.com/wine-consumption-across-africa-the-french-influence/) which showed how the French have influenced wine consumption habits across many African nations. This month, we dive deeper into consumer preferences, looking specifically at the types of wines consumed across the continent. Not only do the countries who have some