Online panel in Kenya

Our online panel and data collection capabilities helps businesses understand consumers across Kenya.

Our representative online panel is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Representative online panel in Kenya with a robust quality

With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our online panel?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…

Benefits of our online panel in Kenya

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our online panel in Kenya?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Panel Demographics in Kenya

Country population

48 million

Urban

68 %

Rural

32 %

Smartphone penetration

~ 40%

By Age groups

18 to 25 35%
26 to 35 42%
36 to 45 16%
46 to 55 5%
Above 55 1%

By Gender

Male 65%
Female 35%

By Socioeconomic Classification

A 22%
B 16%
C1 15%
C2 12%
D 22%
E 12%
N/A 1%

Get started with our online panel in Kenya

Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from online panel in Kenya

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    In this article we look at the Top 10 Carbonated Soft Drinks (CSD) brands in Egypt as per the results of SagaBrand, our Brand Health Tracker in Egypt. Almost half of the population in Egypt drink CSDs (behind tea at 65% and coffee at 56%)*, with consumers generally asking for more healthy and sustainable products.

    25/05/2022
  • Foodservice brands in Morocco, where consumers are hard to impress

    Some foodservice brands in Morocco have strong growth ambitions In this article we will discuss foodservice brands in Morocco since things are moving in the food service industry in Africa, and particularly in the Northern African country. In what is a highly competitive market both Kentucky Fried Chicken (KFC) and Burger King have announced plans

    19/05/2022
  • Panel pantry check: sneak peek into body care brands in Kenya

    Body care brands in Kenya, in the eyes and homes of our online panel  Let’s look into body care brands in Kenya through the eyes of our online panel. In fact, pantry check is just another way we leverage our SagaPoll online panel. With a very quick turnaround time we can take a sneak peek

    10/05/2022
  • Personal care consumption in Africa with SagaCube: bar soap vs. shower gel

    SagaCube: category consumption database in Africa SagaCube provides a unique insight into personal care consumption in Africa. Our syndicated research tool is a category consumption database covering over 130 sub-categories across 35 African countries. Leveraging our online panel in Africa, it can show detailed data on household consumption habits, equipment ownership and purchase habits. Taking

    03/05/2022