Online panel in South Africa

Our online panel in South Africa helps businesses understand consumers and their consumption habits.

You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.

Representative online panel in South Africa with a robust quality

Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.

The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.

Precious insights with our consumer panels

Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.

The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.

Benefits of our online sample in South Africa

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Online panels in South Africa: understanding consumers 

 

We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!

We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these. 

 

Read more about South Africa here.

Panel Demographics in South Africa

Country population

58 million

Urban

85 %

Rural

15 %

Smartphone penetration

~ 91%

By Age groups

18 to 25 32%
26 to 35 38%
36 to 45 17%
46 to 55 6%
Above 55 3%

By Gender

Male 34%
Female 66%

By Socioeconomic Classification

A 49%
B 21%
C1 9%
C2 4%
D 10%
E 4%
N/A 3%

Are you trying to better understand and model the market size?

Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from online panel in South Africa

  • Who is the Yogurt consumer in Nigeria?

    Drinking yogurt in Nigeria Who is the Yogurt consumer in Nigeria and why is it important to find out? Because this is a booming category in the West African country and for several reasons. Indeed, the demand for nutrient-rich beverages such as drinking yogurt is driven by rising consumer health consciousness, improving consumer living standards,

    24/11/2022
  • Pizza Hut vs Domino’s – Which is Africa’s favourite pizza?

    Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they

    18/11/2022
  • Favorite chocolate in Egypt – How the brand ranking evolved this year

    Among milk, dark and white chocolate, everyone has their own go-to favorite. This article is looking at what are consumers’ favorite chocolate in Egypt, in terms of type of chocolate but also brands. Leveraging our SagaPoll online research panel in Egypt and SagaBrand, the continuous brand health tracking survey in Africa, we are able to

    03/11/2022
  • Top 10 breakfast cereals in Nigeria

    Breakfast cereal market in Nigeria The breakfast cereals market is growing worldwide, Africa being no exception. Let’s look at West Africa and find out which are currently the Top 10 breakfast cereals in Nigeria, where the competition is quite stiff. An increasingly urban lifestyle has pushed consumers away from more time-consuming traditional breakfast options (such

    21/10/2022