Online panel in South Africa

Our online panel in South Africa helps businesses understand consumers and their consumption habits.

You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.

Representative online panel in South Africa with a robust quality

Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.

The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.

Precious insights with our consumer panels

Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.

The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.

Benefits of our online sample in South Africa

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Online panels in South Africa: understanding consumers 

 

We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!

We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these. 

 

Read more about South Africa here.

Panel Demographics in South Africa

Country population

58 million

Urban

85 %

Rural

15 %

Smartphone penetration

~ 91%

By Age groups

18 to 25 32%
26 to 35 38%
36 to 45 17%
46 to 55 6%
Above 55 3%

By Gender

Male 34%
Female 66%

By Socioeconomic Classification

A 49%
B 21%
C1 9%
C2 4%
D 10%
E 4%
N/A 3%

Are you trying to better understand and model the market size?

Reach out to our team now to request feasibility and costs

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Our insights from online panel in South Africa

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    Discover the latest consumer trends in Cameroon for 2024! Recently, we engaged members of our online panel in Cameroon to share their shopping basket contents in real-time using the SagaPoll app. Through this initiative, hundreds of respondents scanned their purchased packaged goods, providing valuable insights into consumer preferences. Shopping habits in Cameroon Non-alcoholic beverages hold

    09/05/2024
  • The top Foodservice brands in Kenya based on Customer Satisfaction

    Today we explore the top foodservice brands in Kenya in terms of Customer Satisfaction. In a highly competitive fast food industry with new international players entering the market, it is even more critical for the various players to keep a close eye on their performance and consumers’ perception. Via the pan-african online panel SagaPoll, we track

    02/05/2024
  • Exploring Africa’s Bread Spread Market: Margarine takes the crown

    This article looks into Africa’s bread spread market. With increased exposure to global food trends and the diversification of bread spread options in Africa, consumers are more inclined to try new flavours and products, driving demand for a wider variety of spreads. Our latest report explores more specifically: These insights come from a combination of

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