Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
-
Is Ecobank among the Top 3 banks in Africa in perceived Quality?
Recently, Ecobank leaders shared that the Togo-based bank is positioned in the top 3 banks in Africa in 15 countries (out of the 33 African countries they operate in). This was the opportunity for us to check actual numbers leveraging our continuous Brand Health Tracker in Africa, SagaBrand. We looked more specifically at one of
29/06/2022 -
The best banks in Zimbabwe for customer satisfaction
In this article we look at the best banks in Zimbabwe in terms of customer satisfaction based on our monthly Brand Health Tracker SagaBrand survey from April 2022. In recent years, the financial sector in Zimbabwe, as well as across the African continent, has experienced some significant changes. Indeed, the Covid-19 crisis accelerated the shift
23/06/2022 -
Retail audit in Africa: not having retail data is like driving without GPS
In this article we have a look at what a retail audit is and particularly why it is so critical for a FMCG company to conduct a retail audit in Africa. Also, we take a practical example of a specific retail category in Kenya to demonstrate the value of such exercise. What is a retail
15/06/2022 -
Top 20 brands in Africa on Quality score in 2022
In this article we reveal the Top 20 brands in Africa in terms of brand quality. It is based on the feedback from our Brand Health Tracker SagaBrand from January to May 2022. In our ongoing survey, we ask consumers to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’
10/06/2022