Our online panel in South Africa helps businesses understand consumers and their consumption habits.
You can assess more than 2,500 brands on a daily basis with Sagaci’s Research consumer sample.
Representative online panel in South Africa with a robust quality
Each month, consumers across Africa provide their opinions about the brands they love thanks our online panel.
The results from the surveys can provide you with an insight into the reasons why your trade may be performing as it is. It is also gives you up-to-date information about competitors. With this knowledge, you can position your brand and marketing campaigns to suit your intended market.
Precious insights with our consumer panels
Your brand could use the data from our online panel in South Africa to understand which demographic profiles are least likely to recommend their brand, and can focus upcoming marketing efforts towards these groups.
The performance of the ad campaigns and resulting changes in brand image can then be tracked to providse a qualitative measure of return on investment (ROI) of the campaign.
Benefits of our online sample in South Africa
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Online panels in South Africa: understanding consumers
We recognise the importance that our clients place on high quality data. Because we use our own African consumer panels, we have confidence in the data we share through our online research panel in South Africa. On a daily basis, over 10,000 consumers share their opinions directly with us about brands, current affairs, and much more!
We have online panels in 34 countries across Africa, including South Africa, with projects running in the majority of these.
Read more about South Africa here.
Panel Demographics in South Africa
Country population
58 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 91%
Are you trying to better understand and model the market size?
Reach out to our team now to request feasibility and costs
Our insights from online panel in South Africa
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Baby food market in Nigeria
Detailed insights on the baby food market in Nigeria Explore in-depth insights into the baby food market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top baby food brands, packaging preferences, and shopper behaviour within the baby food category. Built from our proprietary data tools, it provides a detailed
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Confectionery market in Nigeria
Detailed insights on the confectionery market in Nigeria Explore in-depth insights into the confectionery market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top confectionery brands, packaging preferences, and shopper behaviour within the confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics,
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Juice market in Nigeria
Detailed insights on the juice market in Nigeria Explore in-depth insights into the juice market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top juice brands, packaging preferences, and shopper behaviour within the juice category. Built from our proprietary data tools, it provides a detailed look at market dynamics,
18/06/2025 -
Pasta consumption in Africa: trends and consumer insights
Pasta consumption in Africa, as captured by recent data from SagaCube, the pan-African consumption tracker, reflects consumer habits and preferences that align with the sector’s ongoing expansion and transformation. The growth of the pasta market in Africa The African pasta industry is experiencing robust growth, driven by urbanization and changing lifestyles leading consumers to choose
17/06/2025