Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2021, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our market research insights across Africa
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Gambling and betting in Africa: market insights
Gaming and betting in Africa are gaining significant popularity, driven by increasing smartphone penetration and the expansion of digital platforms across the continent. With data from SagaCube, Africa’s largest consumption tracking platform covering 26 African countries, here are some key insights on the latest trends in gambling in Africa. Participation in gambling and betting in
31/03/2025 -
Energy drinks market in Africa: growth and penetration insights
Curious about the growth of the energy drinks market in Africa? Wondering which brands are winning over consumers? We’ve got you covered. In this article, we dive into the African countries experiencing significant growth, backed by data from the SagaCube consumption tracker. Plus, we tap into our extensive Product Insights platform—with over 4,600 SKUs captured—to
17/03/2025 -
Benchmarking African insurance brands: key insights from SagaBrand
African insurance brands performance is key in Africa’s growing insurance industry, where customer satisfaction and brand recommendation drive long-term success. With growing competition and increasing consumer expectations, insurance companies in Africa must consistently monitor their brand perception to remain competitive. How can African insurance companies measure brand performance effectively? SagaBrand, Sagaci Research’s African insurance brands
27/02/2025 -
African Food and Beverage market: exploring consumer insights with the MealScope study
The African food and beverage market is rapidly evolving, and understanding what African consumers truly eat and drink throughout the day is essential for F&B brands seeking to stay competitive. The Africa MealScope study is an immersive research initiative designed to uncover the full spectrum of food and beverage categories in African homes. From breakfast
26/02/2025