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Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
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across Africa

Our products and services to conduct your market research in Africa

SagaBrand

Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors

SagaCube

Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories

SagaTracker

Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

Online Panels

Pan-African consumer online panels

Engage with our consumer panels to get insights within short timeframes

Qualitative

Custom research into the consumer Why

Gain actionable insights through Focus Groups, IDIs, ethnographies, etc

Product Test

Product Performance Evaluation

Measure consumer reactions to concepts, flavours, packaging, etc

We’re trusted by over 500 businesses to conduct their market research in Africa

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.

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Africa map

Africa and nowhere else

The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.

With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.

We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.

Why Sagaci Research?

Deep expertise on the African continent

Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors. 

Extensive footprint

Sagaci Research operates its own field teams on the ground and runs its own online panel across each country. 

In 2021, we have conducted more than 200 projects in 34 countries across the continent.

State of the art quality control systems

Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine. 

Unique datasets available

Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.  

Our market research insights across Africa

  • Juice consumption in Africa: insights into consumption occasions and need states

    Juice consumption in Africa deserves close attention, as it ranks among the top beverages on the continent according to a recent Sagaci Research survey.   The survey draws on responses from more than 53,000 consumers across all 54 African countries through our proprietary pan-african online panel and the consumption tracker SagaCube.  It explores everyday drinking patterns,

    22/09/2025
  • The Top 30 most popular consumer goods in Kenya

    Which products truly define Kenyan households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa leveraging our online panel in Kenya, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, SagaProduct reveals what people actually use, not just what they say they buy.

    11/09/2025
  • Ranking of the top supermarkets in Côte d’Ivoire according to consumers

    A recent SagaBrand study (our continuous brand health tracking tool across Africa) reveals the ranking of the best supermarkets in Côte d’Ivoire based on consumer satisfaction. We asked members of our online panel in Côte d’Ivoire to rate the supermarkets they have shopped at, identifying which ones they are satisfied or dissatisfied with. Read on

    08/09/2025
  • African Personal Care brands going continental

    When you think of popular personal care brands in Africa, global giants often come to mind. Yet, many of the most widely available products on the continent come from African personal care brands proudly rooted in local markets. Local roots, continental reach for African personal care brands Manufacturers like Dream Cosmetics, NP Gandour, Amka, Sivop,

    12/08/2025
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