Access brand trackers, online panels, retail audits and other powerful consumer data across the African continent. Immediately.
Our products and services to conduct your market research in Africa
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
Online Panels
Pan-African consumer online panels
Engage with our consumer panels to get insights within short timeframes
We’re trusted by over 500 great businesses to conduct their market research
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure,
understand and grow their business on the continent.
Africa and nowhere else
The African continent has thousands of opportunities for your business. Understanding the population’s consumption habits, as well as their interests and behaviors, can be decisive for your brand.
With our experience and knowledge of African culture and consumption habits, you’ll have great insights into new products and potential businesses, with a proper understanding of customers and markets.
We have full coverage of the African continent, including smaller countries, as we invest in the local infrastructure. You can trust Sagaci Research to conduct your market research in Africa.
Why Sagaci Research?
Deep expertise on the African continent
Sagaci Research is the leading market research in Africa. As of today, we have 9 years of experience conducting large-scale market research projects on the continent, for leading multinational companies, local or regional players, consulting firms and investors.
Extensive footprint
Sagaci Research operates its own field teams on the ground and runs its own online panel across each country.
In 2021, we have conducted more than 200 projects in 34 countries across the continent.
State of the art quality control systems
Our online and face-to-face data collection processes go through specific quality control (QC) steps, including automatic and manual human checks, to ensure that all collected data is reliable and genuine.
Unique datasets available
Our customized and off-the-shelf / syndicated products and services provide access to unique datasets covering consumption and distribution-related topics. These datasets are continuously updated to allow faster and better decision making.
Our market research insights across Africa
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The confectionery market in Africa: top countries, brands, and consumer trends
The confectionery market in Africa is thriving, with local and international brands competing for consumer attention across diverse product categories: from chocolate and chewing gum to candies and sweets. But which markets in Africa have the most developed confectionery sector? Within each market, which sub-categories are preferred by consumers? Which brands stand out? And who
08/08/2025 -
Grocery retail in South Africa: how retailers are adapting to new consumer needs
Retail in South Africa is undergoing a dynamic transformation, with grocery players adapting to diverse consumer needs through innovative formats and services. From low-cost refill stations and short-dated discount stores to premium food halls and lightning-fast delivery apps, the country’s retail landscape is becoming more segmented and customer-driven. As economic pressures, digital habits, and lifestyle
30/07/2025 -
Toilet Care market in Zimbabwe
Detailed insights on the toilet care market in Zimbabwe Explore in-depth insights into the toilet care market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed
29/07/2025 -
Housewares and home furnishings market in Zimbabwe
Detailed insights on the housewares and home furnishings market in Zimbabwe Explore in-depth insights into the housewares and home furnishings market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from
29/07/2025