Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Access customers across the country through a simple click
Trusted and engaged members providing high-quality answers
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Gather massive amounts of data in a short-time frame
Leverage profiling data to target specific groups
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
By Age groups18 to 25 36%
By GenderMale 59%
By Socioeconomic ClassificationA 36%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
Are you curious to know which are the top banks in Kenya in terms of Customer Satisfaction for 2023? Customer satisfaction is a crucial metric that reflects how well a bank meets the needs and expectations of its customers, ultimately influencing customer loyalty, retention, and advocacy. SagaBrand, the largest Brand Health Tracker in Africa, tracks20/02/2024
Explore Mozambican consumer trends for 2024 leveraging our Shopper panel insights. In early February 2024, we engaged members of our online panel in Mozambique to share the contents of their actual shopping baskets. Participants scanned items and provided photos of their purchases along with receipts (when buying from modern trade outlets like supermarkets). From cooking19/02/2024
Qualitative research in Africa must be approached with certain considerations in mind. Why? Because Africa is a diverse and fragmented market, with limited infrastructure. It also has low literacy rates, socio-economic challenges, a myriad of languages with a relevant part of the population living in remote areas. So how do qualitative researchers manage this context06/02/2024
In this article we explore the top beer brands in Côte d’Ivoire in 2023. More specifically, the beer brands consumers recommend the most to their peers. Interestingly, beer consumption in Côte d’Ivoire is among the highest in Africa (at 45% in the last 4 weeks) according to SagaCube, the Pan-African consumption tracker. Beer also happens23/01/2024