Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Access customers across the country through a simple click
Trusted and engaged members providing high-quality answers
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Gather massive amounts of data in a short-time frame
Leverage profiling data to target specific groups
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
By Age groups18 to 25 36%
By GenderMale 59%
By Socioeconomic ClassificationA 36%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
Recently, Ecobank leaders shared that the Togo-based bank is positioned in the top 3 banks in Africa in 15 countries (out of the 33 African countries they operate in). This was the opportunity for us to check actual numbers leveraging our continuous Brand Health Tracker in Africa, SagaBrand. We looked more specifically at one of29/06/2022
In this article we look at the best banks in Zimbabwe in terms of customer satisfaction based on our monthly Brand Health Tracker SagaBrand survey from April 2022. In recent years, the financial sector in Zimbabwe, as well as across the African continent, has experienced some significant changes. Indeed, the Covid-19 crisis accelerated the shift23/06/2022
In this article we have a look at what a retail audit is and particularly why it is so critical for a FMCG company to conduct a retail audit in Africa. Also, we take a practical example of a specific retail category in Kenya to demonstrate the value of such exercise. What is a retail15/06/2022
In this article we reveal the Top 20 brands in Africa in terms of brand quality. It is based on the feedback from our Brand Health Tracker SagaBrand from January to May 2022. In our ongoing survey, we ask consumers to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’10/06/2022