Online panel in Nigeria

Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.

Target specific respondents according to your need.

Representative online panel in Nigeria with a robust quality

Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Active and real members in our online market panel in Nigeria

Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.

Benefits of our sample provider in Nigeria

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our online sample in Africa?  

Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.

Curious to learn more about our insights in  Nigeria using the online panels? Check our blog for more!

Panel Demographics in Nigeria

Country population

196 million

Urban

76 %

Rural

24 %

Smartphone penetration

~ 25%

By Age groups

18 to 25 36%
26 to 35 38%
36 to 45 17%
46 to 55 4%
Above 55 2%

By Gender

Male 59%
Female 41%

By Socioeconomic Classification

A 36%
B 16%
C1 13%
C2 9%
D 16%
E 7%
N/A 3%

Get started in Nigeria now

Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from sample provider

  • Is Ecobank among the Top 3 banks in Africa in perceived Quality?

    Recently, Ecobank leaders shared that the Togo-based bank is positioned in the top 3 banks in Africa in 15 countries (out of the 33 African countries they operate in). This was the opportunity for us to check actual numbers leveraging our continuous Brand Health Tracker in Africa, SagaBrand. We looked more specifically at one of

    29/06/2022
  • The best banks in Zimbabwe for customer satisfaction

    In this article we look at the best banks in Zimbabwe in terms of customer satisfaction based on our monthly Brand Health Tracker SagaBrand survey from April 2022.  In recent years, the financial sector in Zimbabwe, as well as across the African continent, has experienced some significant changes. Indeed, the Covid-19 crisis accelerated the shift

    23/06/2022
  • Retail audit in Africa: not having retail data is like driving without GPS

    In this article we have a look at what a retail audit is and particularly why it is so critical for a FMCG company to conduct a retail audit in Africa. Also, we take a practical example of a specific  retail category in Kenya to demonstrate the value of such exercise.  What is a retail

    15/06/2022
  • Top 20 brands in Africa on Quality score in 2022

    In this article we reveal the Top 20 brands in Africa in terms of brand quality. It is based on the feedback from our Brand Health Tracker SagaBrand from January to May 2022. In our ongoing survey, we ask consumers to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’

    10/06/2022