Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.
Target specific respondents according to your need.
Representative online panel in Nigeria with a robust quality
Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Active and real members in our online market panel in Nigeria
Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.
Benefits of our sample provider in Nigeria
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our online sample in Africa?
Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.
Curious to learn more about our insights in Nigeria using the online panels? Check our blog for more!
Panel Demographics in Nigeria
Country population
196 million
Urban
76 %
Rural
24 %
Smartphone penetration
~ 25%
Get started in Nigeria now
Reach out to our team now to request feasibility and costs
Our insights from sample provider
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Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent
Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results
22/03/2023 -
A comprehensive profile of the Make-up user in Ivory Coast
The Make-Up user in Ivory Coast is worth exploring in the context of a booming Beauty industry in the West African country. International players are competing with an increasing number of local brands and products. These are more and more made with natural ingredients and are gaining popularity in the Ivory Coast cosmetics market. SagaCube,
08/03/2023 -
Exploring the Biscuit Consumer in Egypt: Demographics and Attitudes
Today we are exploring the biscuit consumer in Egypt: Who are they? What are their food habits? Which social media do they prefer? Thanks to Sagaci Research’s powerful online research tools, profiling consumers of a wide range of FMCG categories and brands across Africa is virtually just a few clicks away. By leveraging our online
02/03/2023 -
From D’jino to Sprite: ranking the most popular Soft Drinks in Cameroon
As we continue to explore African consumers’ favourite brands, today we look at the non-alcoholic beverages category with the most popular soft drinks brands in Cameroon in 2022. The soda market in Cameroon is expanding and is the scene of intense competition between local businesses and big international players. This creates a very dynamic environment,
10/02/2023