Online panel in Nigeria

Our online panel and data collection capabilities helps businesses understand consumers across Nigeria.

Target specific respondents according to your need.

Representative online panel in Nigeria with a robust quality

Our representative online panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Active and real members in our online market panel in Nigeria

Being successful in a market requires a deep understanding of the local context and consumers. Our representative online sample has thousands of active members who answer our questions on a daily basis. They can help you make data backed decisions, prioritize particular segments and more. SagaPoll panel members come from all age groups, income levels and lifestyles and share with us their honest opinion on a variety of topics, brands and more.

Benefits of our sample provider in Nigeria

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our online sample in Africa?  

Recently we asked our online panel members in Nigeria their thoughts on mobile phone brands. We cover the main marketing funnel KPIs and results from the panel were contrasted for certain brands and particularly Nokia. The European brand still benefits from an historically strong brand awareness, ranking in 3rd behind Chinese brands Tecno and Infinix. However it has some catching up to do in the coming months when it comes to Brand Satisfaction or Consideration. Our Brand Health Tracker tool, leveraging our online panel in Nigeria, allows you to dig deeper to find out which demographic is more or less likely to consider Nokia or one of the hundred of brands we track on a continuous basis.

Curious to learn more about our insights in  Nigeria using the online panels? Check our blog for more!

Panel Demographics in Nigeria

Country population

196 million

Urban

76 %

Rural

24 %

Smartphone penetration

~ 25%

By Age groups

18 to 25 36%
26 to 35 38%
36 to 45 17%
46 to 55 4%
Above 55 2%

By Gender

Male 59%
Female 41%

By Socioeconomic Classification

A 36%
B 16%
C1 13%
C2 9%
D 16%
E 7%
N/A 3%

Get started in Nigeria now

Reach out to our team now to request feasibility and costs

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Our insights from sample provider

  • The guide to sourcing a reliable sample provider in Africa

    Finding a reliable online sample provider in Africa is essential for businesses looking for a solid consumer research panel on the continent. This guide explores key considerations for choosing a trusted data partner, going over the importance of in-depth consumer profiling, data quality, or responsive operations.  In-depth profiling for accurate insights First, when assessing the

    26/03/2024
  • Women’s Day in Africa: Insights on Gender Equality & Empowerment in 2024

    We took the opportunity of International Women’s Day on 8th March to survey members of SagaPoll, the pan-African online community, about issues faced by young women across the continent.  In a matter of a day, over 15,000 respondents of both genders from 36 countries shared their personal opinion. Here are some of the key highlights

    14/03/2024
  • Consumer Trends in Nigeria in 2024: Insights from our Shopper Panel

    Explore with us the consumer trends in Nigeria for 2024. A few days ago we asked members of our online panel in Nigeria to share with us, on the spot, the content of their shopping basket. Via the SagaPoll app, hundreds of consumers scanned the packaged goods they had bought, took a picture and included

    08/03/2024
  • Retail audit in DRC reveals strong regional patterns in the laundry category 

    Results from the latest retail audit in DRC / Democratic Republic of Congo, conducted by the Sagaci Research Trade team, shed light on strong regional patterns in supply chain dynamics and sourcing strategies in the country.  Indeed, the vast geography of the country, coupled with deep regional differences hindering cross-regional trade, has led to distinctive

    28/02/2024