Online panel in Ghana

Our online panel and data collection capabilities helps businesses understand consumers across Ghana.

Our representative online samples are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Representative online panel in Ghana with a robust quality

With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels in Africa are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our sample provider in Ghana?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…

Benefits of our online panel in Ghana

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our consumer panels in Ghana?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Panel Demographics in Ghana

Country population

30 million

Urban

79 %

Rural

21 %

Smartphone penetration

~ 30%

By Age groups

18 to 25 39%
26 to 35 48%
36 to 45 11%
46 to 55 2%
Above 55 1%

By Gender

Male 77%
Female 23%

By Socioeconomic Classification

A 25%
B 19%
C1 17%
C2 11%
D 17%
E 8%
N/A 3%

Get started with our online panel in Ghana

Reach out to our team now to request feasibility and costs

online panel in ethiopia

Our insights from online panel in Ghana

  • 2024 Insights into Fresh Food Consumption in Africa

    Fresh food consumption in Africa is intricately linked to the continent’s diverse climates and rich agricultural landscapes. Consequently, fruits and vegetables are essential parts of the diet across the region. A SagaPoll survey conducted with 16,300 respondents across 30 African countries in early June 2024 highlights the significance of fresh fruits and vegetables in the

    12/06/2024
  • The top banks in Côte d’Ivoire for customer satisfaction

    Discover the top banks in Côte d’Ivoire in terms of Customer Satisfaction as of May 2024. Customer satisfaction is a crucial indicator of a financial institution’s success. To achieve high scores, banks must meet customer requirements and expectations, fostering loyalty, retention, and advocacy. So let’s dive in with the SagaBrand tracker… The banking environment in

    06/06/2024
  • The largest product database in Africa

    For over 12 years, Sagaci Research has curated the largest product database in Africa. Through the expansive reach of our pan-african online panel we consistently gather product data directly from consumers themselves. Today, our database boasts over 400,000 products sourced from 30+ African countries and across dozens of FMCG categories. Leveraging the largest product database

    21/05/2024
  • Consumer trends in Cameroon: Insights from Top 20 FMCG products

    Discover the latest consumer trends in Cameroon for 2024! Recently, we engaged members of our online panel in Cameroon to share their shopping basket contents in real-time using the SagaPoll app. Through this initiative, hundreds of respondents scanned their purchased packaged goods, providing valuable insights into consumer preferences. Shopping habits in Cameroon Non-alcoholic beverages hold

    09/05/2024