Our online panel and data collection capabilities helps businesses understand consumers across Ghana.
Our representative online samples are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative online panel in Ghana with a robust quality
With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels in Africa are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our sample provider in Ghana?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…
Benefits of our online panel in Ghana
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Why should you trust our consumer panels in Ghana?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
Panel Demographics in Ghana
Country population
30 million
Urban
79 %
Rural
21 %
Smartphone penetration
~ 30%
Get started with our online panel in Ghana
Reach out to our team now to request feasibility and costs
Our insights from online panel in Ghana
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Top 10 laundry brands in Ivory Coast
Leading laundry brands in Ivory Coast? Simply ask our panel! The easiest and fastest way to know what brands are most present in consumers’ homes in Africa is to simply ask the members of SagaPoll, our online panel in Africa. In just a few hours we are able to collect hundreds of responses from consumers throughout
23/09/2022 -
Beauty Report in Africa – differing priorities and trends
We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across
21/09/2022 -
Retail Audits in Africa: Interview with Youssef Youssef
Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background? Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci
16/09/2022 -
Heineken vs Guinness: which is Africa’s favourite beer brand?
Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred. Across the continent, the
06/09/2022