Access our online panel in 34 countries across Africa.

Our online panel and data collection capabilities helps businesses understand consumers across the continent.

Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

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Representative consumer panel in Africa with a robust quality

With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our online sample in Africa?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)

Reach out to a representative panel of consumers in 34 countries in Africa

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Why should you trust our online panel in Africa?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :

Reach

Access customers in 34 countries through a simple point of contact

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Download our panel book now!

Do you want to know the number of members in our online sample in Africa?

Download now

Get started

Reach out to our team now to request feasibility and costs

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Our insights from consumer panel in Africa

  • The Top 20 Beauty and Personal Care Brands in Africa in 2024

    Driven by demographic and economic expansion, the market for beauty and personal care brands in Africa is experiencing unprecedented growth. As the rivalry between local and international brands heats up, let’s delve into these brand performances across the continent. Specifically, we explore which brands boast the widest coverage in terms of market presence. Leveraging product

    19/06/2024
  • 2024 Insights into Fresh Food Consumption in Africa

    Fresh food consumption in Africa is intricately linked to the continent’s diverse climates and rich agricultural landscapes. Consequently, fruits and vegetables are essential parts of the diet across the region. A SagaPoll survey conducted with 16,300 respondents across 30 African countries in early June 2024 highlights the significance of fresh fruits and vegetables in the

    12/06/2024
  • The top banks in Côte d’Ivoire for customer satisfaction

    Discover the top banks in Côte d’Ivoire in terms of Customer Satisfaction as of May 2024. Customer satisfaction is a crucial indicator of a financial institution’s success. To achieve high scores, banks must meet customer requirements and expectations, fostering loyalty, retention, and advocacy. So let’s dive in with the SagaBrand tracker… The banking environment in

    06/06/2024
  • The largest product database in Africa

    For over 12 years, Sagaci Research has curated the largest product database in Africa. Through the expansive reach of our pan-african online panel we consistently gather product data directly from consumers themselves. Today, our database boasts over 400,000 products sourced from 30+ African countries and across dozens of FMCG categories. Leveraging the largest product database

    21/05/2024