Access our consumer mobile panel in 34 countries across Africa.

Our consumer panel and data collection capabilities helps businesses understand consumers across the continent.

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Reach out to a representative panel of consumers in 34 countries

Algeria
Angola
Benin
Botswana
Burkina Faso
Cabo Verde
Cameroon
Congo
DR Congo
Egypt
Ethiopia
Gabon
Ghana
Guinea Bissau
Guinea Conacry
Ivory Coast
Kenya

Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Nigeria
Rwanda
Senegal
South Africa
Tanzania
Togo
Tunisia
Uganda
Zambia
Zimbabwe

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A direct access to thousands of consumers

Reach

Access customers in 34 countries through a simple point of contact

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

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Our insights from Online Panels

  • Best beauty and personal care brands in Cameroon

    Since 1911, German-brand, NIVEA, has been helping keep skin feeling great right across the world. This August, unchanged since July, the brand topped the leaderboard 🥇 for ‘good quality’ beauty and personal care brands in Cameroon in our SagaBrand polls. Pharmapur 🥈 and Biopharma 🥉 also made the top 3, ahead of Axe, Moby Bébé,

    13/09/2021
  • The race is on – BMW or Mercedes… or Toyota?!

    Daily data collection from more than 20,000 consumers over 12 months via the SagaPoll mobile app, showcases that Toyota poses a real competition to its German rivals in certain parts of the African continent, as well as highlighting interesting differences between demographic groups. Within South Africa, BMW topped the June rankings for preferred automotive brands,

    10/09/2021
  • Western Africa snubs South African wines in favour of French varieties

    In July, we shared the results of our SagaCube survey (read more here https://www.sagaciresearch.com/wine-consumption-across-africa-the-french-influence/) which showed how the French have influenced wine consumption habits across many African nations. This month, we dive deeper into consumer preferences, looking specifically at the types of wines consumed across the continent. Not only do the countries who have some

    31/08/2021
  • 5 reasons brand-tracking can help you unlock success in Africa

    How well do you know your brand and your competitors? We think that a strong brand image is the key to success. Brands with higher awareness, customer satisfaction and recommendation can not only charge higher prices and attract more customers, but also attract the best talent to join your teams – taking your brand further

    30/08/2021