Access our online panel in 34 countries across Africa.

Our online panel and data collection capabilities helps businesses understand consumers across the continent.

Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

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Representative consumer panel in Africa with a robust quality

With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our online sample in Africa?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)

Reach out to a representative panel of consumers in 34 countries in Africa

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Why should you trust our online panel in Africa?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :

Reach

Access customers in 34 countries through a simple point of contact

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Download our panel book now!

Do you want to know the number of members in our online sample in Africa?

Download now

Get started

Reach out to our team now to request feasibility and costs

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Our insights from consumer panel in Africa

  • The top yogurt brands in Africa in 2023

    In this article we explore the top yogurt brands in Africa as well as the various levels of yogurt consumption across the continent. Where do Africans consume the most yogurt and which brands are their favourites?  Yogurt consumption penetration in Africa Yogurt and fermented dairy products are deeply ingrained in the dietary traditions of various

    04/04/2024
  • The guide to sourcing a reliable sample provider in Africa

    Finding a reliable online sample provider in Africa is essential for businesses looking for a solid consumer research panel on the continent. This guide explores key considerations for choosing a trusted data partner, going over the importance of in-depth consumer profiling, data quality, or responsive operations.  In-depth profiling for accurate insights First, when assessing the

    26/03/2024
  • Women’s Day in Africa: Insights on Gender Equality & Empowerment in 2024

    We took the opportunity of International Women’s Day on 8th March to survey members of SagaPoll, the pan-African online community, about issues faced by young women across the continent.  In a matter of a day, over 15,000 respondents of both genders from 36 countries shared their personal opinion. Here are some of the key highlights

    14/03/2024
  • Consumer Trends in Nigeria in 2024: Insights from our Shopper Panel

    Explore with us the consumer trends in Nigeria for 2024. A few days ago we asked members of our online panel in Nigeria to share with us, on the spot, the content of their shopping basket. Via the SagaPoll app, hundreds of consumers scanned the packaged goods they had bought, took a picture and included

    08/03/2024