Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Reach out to a representative panel of consumers in 34 countries in Africa
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Reach
Access customers in 34 countries through a simple point of contact
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Download our panel book now!
Do you want to know the number of members in our online sample in Africa?
Get started
Reach out to our team now to request feasibility and costs
Our insights from consumer panel in Africa
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The Top Brands in Africa in 2024 based on Consumer Recommendation
Using insights from our SagaBrand online brand tracker, we identified the top brands in Africa in 2024 (Q1 & Q2) based on consumer recommendation. This year’s African brand rankings showcase the most trusted and highly recommended brands across a range of categories, highlighting consumer loyalty and preferences. Top recommended brands in Africa Leading the pack
10/09/2024 -
The top FMCG brands in Uganda in 2024
To explore the Top FMCG brands in Uganda, we recently engaged our online panel to disclose the contents of their shopping baskets using the SagaPoll survey app. By capturing specifics like barcodes, images, formats, and prices of the packaged goods they purchase regularly, we get first-hand insights into Uganda’s consumer preferences. So which brands are
23/08/2024 -
Understanding the Gen Z in Nigeria: Trends and Insights
Uncover the key influences and consumption trends of Gen Z in Nigeria with SagaCube, Africa’s leading consumer habit tracker. Thanks to our online panel in Nigeria, we examine specifically the preferences of Nigerian male consumers aged 18 to 25 from the highest social classes (SEC AB). This analysis, which compares their behaviours with those of
13/08/2024 -
Concept Testing in Africa: Case Study on Soft Drinks in West Africa
Explore how leveraging concept testing in Africa benefits FMCG manufacturers through this detailed case study. Context An international beverage manufacturer aimed to expand into West Africa by launching a successful European and Middle Eastern product—a concentrated still drink. To evaluate market potential and optimise commercialization, including packaging format and pricing, they engaged our Quantitative Research
02/08/2024