Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Reach out to a representative panel of consumers in 34 countries in Africa
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Reach
Access customers in 34 countries through a simple point of contact
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Download our panel book now!
Do you want to know the number of members in our online sample in Africa?
Get started
Reach out to our team now to request feasibility and costs
Our insights from consumer panel in Africa
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The Top Banks in Nigeria for Customer Satisfaction
Discover the top banks in Nigeria for customer satisfaction as of June 2024. With formal financial inclusion in Nigeria rising significantly from 56% in 2020 to 64% in 2023*, monitoring the performance of financial institutions in this key sector is essential. Because customer satisfaction is a crucial indicator of a bank’s performance, let’s explore which
22/07/2024 -
Ride-Hailing Services in Africa: 2024 market insights
Ride-hailing services in Africa are revolutionising urban transportation, fueled by growing connectivity and the rising demand for convenience. They seek to tackle the inefficiencies of public transport and often chaotic private transportation systems, providing a structured, technology-driven alternative. Leading players like Uber, Bolt, and Yango are at the forefront, driving the African ride-hailing market forward
16/07/2024 -
The Top 20 FMCG brands in Senegal
Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members
04/07/2024 -
The Young Kenyan Consumers: Shopping Habits and Attitudes
Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest
25/06/2024