Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Access customers in 34 countries through a simple point of contact
Trusted and engaged members providing high-quality answers
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Gather massive amounts of data in a short-time frame
Leverage profiling data to target specific groups
Quick-turn around times and accelerated fieldwork
Our insights from consumer panel in Africa
Wondering which are the top supermarkets in Egypt in terms of Quality according to consumers? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Egypt and the ranking of the best supermarkets in Egypt in October 2022. Ranking of29/11/2022
Drinking yogurt in Nigeria Who is the Yogurt consumer in Nigeria and why is it important to find out? Because this is a booming category in the West African country and for several reasons. Indeed, the demand for nutrient-rich beverages such as drinking yogurt is driven by rising consumer health consciousness, improving consumer living standards,24/11/2022
Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they18/11/2022
Among milk, dark and white chocolate, everyone has their own go-to favorite. This article is looking at what are consumers’ favorite chocolate in Egypt, in terms of type of chocolate but also brands. Leveraging our SagaPoll online research panel in Egypt and SagaBrand, the continuous brand health tracking survey in Africa, we are able to03/11/2022