Online panel in Senegal

Our online panel and data collection capabilities helps businesses understand consumers across Senegal.

Our representative online sample is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

Representative online panel in Senegal with a robust quality

With the Sagaci Research pan-african online panels you will have a robust quality control process that allows seamless and comparable multi-country studies.

Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.

How can you target specific respondents using our sample provider?

Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Etc…

Benefits of our online panel in Senegal

Reach

Access customers across the country through a simple click

Accurate

Trusted and engaged members providing high-quality answers

Representative

Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…

Reactive

Gather massive amounts of data in a short-time frame

Targeted

Leverage profiling data to target specific groups

Fast

Quick-turn around times and accelerated fieldwork

Why should you trust our online sample in Senegal?  

Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment

Panel Demographics in Senegal

Country population

17 million

Urban

88 %

Rural

12 %

Smartphone penetration

~ 45%

By Age groups

18 to 25 51%
26 to 35 28%
36 to 45 7%
46 to 55 3%
Above 55 2%

By Gender

Male 62%
Female 38%

By Socioeconomic Classification

A 13%
B 10%
C1 11%
C2 9%
D 25%
E 24%
N/A 8%

Get started with our online panel in Senegal

Reach out to our team now to request feasibility and costs

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Our insights from consumer panels in Senegal

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    Leading laundry brands in Ivory Coast? Simply ask our panel! The easiest and fastest way to know what brands are most present in consumers’ homes in Africa is to simply ask the members of SagaPoll, our online panel in Africa. In just a few hours we are able to collect hundreds of responses from consumers throughout

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  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across

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  • Retail Audits in Africa: Interview with Youssef Youssef

    Today we speak to Youssef Youssef, Research Manager in the Trade Department at Sagaci Research. He tells us about his background, his current role and experience in implementing Retail Audits in Africa. Hi Youssef, can you tell us a bit about your background?  Originally from Egypt, I studied Business Administration and Economics. I joined Sagaci

    16/09/2022
  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

    06/09/2022