Unlock success in Africa
We provide high quality data and insights to optimise your decision making in market research in Africa
Understand behaviours
Make decisions
Track results
Who we are
Sagaci Research is a market research firm in Africa with operations across 34 countries on the African continent. Outside of Africa, we have support offices in Barcelona (Spain), Paris (France) and Hong Kong.
Our values
Curiosity
We share a passion to deepen the understanding of the African continent
Agility
In the way we think, implement and embrace challenges in our African markets
Sagacity
We question the obvious to always deliver excellence and the best value to our clients
Integrity
Long term success and wellbeing are based on trust, transparency and uncompromising ethics
Diversity
We value the mix of cultures because different skills and backgrounds benefit both our people and our outputs
Our team
Sagaci Research’s team blends international experience with local knowledge. Our 100+ staff combine a broad mix of nationalities and backgrounds, but we all share a passion for understanding the intricacies of Africa and its economic development.
