Unlock success in Africa

We provide high quality data and insights to optimise your decision making in market research in Africa

Understand behaviours

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Make decisions

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Track results

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Who we are

Sagaci Research is a market research firm in Africa with operations across 34 countries on the African continent. Outside of Africa, we have support offices in Barcelona (Spain), Paris (France) and Hong Kong.

Our values


We share a passion to deepen the understanding of the African continent


In the way we think, implement and embrace challenges in our African markets


We question the obvious to always deliver excellence and the best value to our clients


Long term success and wellbeing are based on trust, transparency and uncompromising ethics


We value the mix of cultures because different skills and backgrounds benefit both our people and our outputs

Our team

Sagaci Research’s team blends international experience with local knowledge. Our 100+ staff combine a broad mix of nationalities and backgrounds, but we all share a passion for understanding the intricacies of Africa and its economic development.

Some of our team members in Kenya