Our online panel in Benin is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Online panel in Benin with a robust quality
Our representative online sample in Benin can help businesses understand local consumption and purchasing habits. Upon initial sign-up, our members share with us their detailed demographic profile as well as consumption and household ownership information.
This gives us a very comprehensive picture of local consumers and allows us to target them based on specific criteria such as locations (regions, cities, …), FMCG categories consumed, appliances owned, occupations, etc. So if you are trying to target consumers in Cotonou, Porto Novo or Parakou, we can help. Would you like to get a clear picture on yogurt consumption in Benin? We have the answer!
An example of the capabilities of our consumer panel in Benin
We can see that the 26-35 age group is the biggest consumer of yogurts (55%) while the 45 to 56 years old consume less of this category compared to all other age groups (37%). Yogurt consumption is also more of an urban thing (47% of urban panelists consume it vs. 34% for rural). We also track purchase frequency and location and can tell you that yogurts in Benin are most often bought in supermarkets (27%) followed by kiosks (22%).
Do you need to track penetration and usage for your category? Check here for more information on how to do this!
Panel Demographics in Benin
Country population
12 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 30%
Reach out to our team now to request feasibility and costs
Our insights from online panels in Benin
-
African Personal Care brands going continental
When you think of popular personal care brands in Africa, global giants often come to mind. Yet, many of the most widely available products on the continent come from African personal care brands proudly rooted in local markets. Local roots, continental reach for African personal care brands Manufacturers like Dream Cosmetics, NP Gandour, Amka, Sivop,
12/08/2025 -
The confectionery market in Africa: top countries, brands, and consumer trends
The confectionery market in Africa is thriving, with local and international brands competing for consumer attention across diverse product categories: from chocolate and chewing gum to candies and sweets. But which markets in Africa have the most developed confectionery sector? Within each market, which sub-categories are preferred by consumers? Which brands stand out? And who
08/08/2025 -
Grocery retail in South Africa: how retailers are adapting to new consumer needs
Retail in South Africa is undergoing a dynamic transformation, with grocery players adapting to diverse consumer needs through innovative formats and services. From low-cost refill stations and short-dated discount stores to premium food halls and lightning-fast delivery apps, the country’s retail landscape is becoming more segmented and customer-driven. As economic pressures, digital habits, and lifestyle
30/07/2025 -
Toilet Care market in Zimbabwe
Detailed insights on the toilet care market in Zimbabwe Explore in-depth insights into the toilet care market in Zimbabwe, drawn from real consumer data. This market report analyzes key consumption trends, top toilet care brands, packaging preferences, and shopper behaviour within the toilet care category. Built from our proprietary data tools, it provides a detailed
29/07/2025