Our online panel in Benin is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Online panel in Benin with a robust quality
Our representative online sample in Benin can help businesses understand local consumption and purchasing habits. Upon initial sign-up, our members share with us their detailed demographic profile as well as consumption and household ownership information.
This gives us a very comprehensive picture of local consumers and allows us to target them based on specific criteria such as locations (regions, cities, …), FMCG categories consumed, appliances owned, occupations, etc. So if you are trying to target consumers in Cotonou, Porto Novo or Parakou, we can help. Would you like to get a clear picture on yogurt consumption in Benin? We have the answer!
An example of the capabilities of our consumer panel in Benin
We can see that the 26-35 age group is the biggest consumer of yogurts (55%) while the 45 to 56 years old consume less of this category compared to all other age groups (37%). Yogurt consumption is also more of an urban thing (47% of urban panelists consume it vs. 34% for rural). We also track purchase frequency and location and can tell you that yogurts in Benin are most often bought in supermarkets (27%) followed by kiosks (22%).
Do you need to track penetration and usage for your category? Check here for more information on how to do this!
Panel Demographics in Benin
Country population
12 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 30%
Reach out to our team now to request feasibility and costs
Our insights from online panels in Benin
-
Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking
Supermarkets in Cameroon are gaining ground as the retail sector evolves, driven by urbanization and a rising middle class. While informal trade still dominates, modern supermarkets and international players like Carrefour are transforming the market by offering greater variety and convenience. Despite challenges, the sector holds significant growth opportunities for retailers. To better understand the
18/12/2024 -
The growth of online research in Africa: transforming business insights across the continent
Online research in Africa has transformed the way businesses and researchers gather data, offering access to insights across the continent. With increasing internet penetration and the rise of innovative platforms, online research is unlocking opportunities for understanding Africa’s diverse and dynamic markets. But how did this evolution come about, and what does it mean for
10/12/2024 -
SagaCube: Real-time Consumer Insights in Africa
Capturing consumer insights in Africa is essential for building effective marketing strategies that respond to the continent’s ever-changing consumer behaviour. SagaCube, Sagaci Research’s cutting-edge consumer insights tracker, provides a powerful solution for brands operating in Africa. By delivering real-time data, SagaCube empowers Consumer Insights and Market Research professionals to make informed decisions and identify new
26/11/2024 -
Top Face Care brands in Kenya: Awareness and Quality insights
Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we
21/11/2024