Our online panel in Benin is mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Online panel in Benin with a robust quality
Our representative online sample in Benin can help businesses understand local consumption and purchasing habits. Upon initial sign-up, our members share with us their detailed demographic profile as well as consumption and household ownership information.
This gives us a very comprehensive picture of local consumers and allows us to target them based on specific criteria such as locations (regions, cities, …), FMCG categories consumed, appliances owned, occupations, etc. So if you are trying to target consumers in Cotonou, Porto Novo or Parakou, we can help. Would you like to get a clear picture on yogurt consumption in Benin? We have the answer!
An example of the capabilities of our consumer panel in Benin
We can see that the 26-35 age group is the biggest consumer of yogurts (55%) while the 45 to 56 years old consume less of this category compared to all other age groups (37%). Yogurt consumption is also more of an urban thing (47% of urban panelists consume it vs. 34% for rural). We also track purchase frequency and location and can tell you that yogurts in Benin are most often bought in supermarkets (27%) followed by kiosks (22%).
Do you need to track penetration and usage for your category? Check here for more information on how to do this!
Panel Demographics in Benin
Country population
12 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 30%
Reach out to our team now to request feasibility and costs
Our insights from online panels in Benin
-
Top 30 consumer goods in Zimbabwe
Understanding which consumer goods truly dominate everyday consumption in Zimbabwe is not always easy. Often, traditional data often leaves significant blind spots since many household purchases happen across informal outlets, small groceries and markets with limited reporting. To address this, using thousands of product scans collected by our Shopper panel in Zimbabwe, this ranking reveals
02/12/2025 -
FinTech in Africa: beyond mobile money, the growing digital ecosystem
Mobile money in Africa as a core financial channel FinTech in Africa is, for many, associated with mobile money, now one of the most widely used financial tools on the continent. According to recent SagaCube data on telecom usage in Africa, 82% of respondents of our online panel in Africa had used mobile money in
21/11/2025 -
Top 30 best selling consumer goods in Côte d’Ivoire
Which products truly define Ivorian households today? Thanks to SagaProduct, Sagaci Research’s proprietary Shopper Panel in Africa, leveraging our online panel in Côte d’Ivoire, we can answer this question with precision. By tracking thousands of consumer product scans at home and in pantries, across all channels, modern and traditional, SagaProduct reveals what people actually use,
13/11/2025 -
Black Friday in Africa: Awareness, intent, and what shoppers plan to buy
As the Black Friday phenomenon spreads across Africa, new data from Sagaci Research reveals how consumers perceive and engage with this fast-growing retail event originally from the United States. From awareness to purchase intent and product choices, the results show both the reach and the limits of Black Friday in African markets. How well do
03/11/2025