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Market research in Algeria

Algeria provides unique opportunities in key sectors such as telecommunication and the digital economy thanks to its large youth cohort. Furthermore, the 2015 and 2018 waves of protectionist reforms saw the suspension on the imports of over 800 products. These reforms make the market prime for the development of products for the local market. See more

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Market research in Angola

Angola is home to the 3rd youngest population in the world with a median age of approximately 16 years. In addition, it has the second highest fertility rate in the world with an average of 5.96 children per woman. These factors make Angola a prime location to truly penetrate a young and dynamic market with incredible potential as the country becomes increasingly attractive to investors. See more

Market Research in Benin

Market research in Benin

Benin remains a highly attractive market due to its high young and growing population and the economic potential of the country, despite the country’s struggles to access foreign markets. See more

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Market research in Burkina Faso

Burkina Faso is a landlocked country in West Africa with a population of 20 million people. About  70% of them live in rural settings (2020) and its economy is largely based on agriculture. Yet the % of urban population has been slowly but steadily growing over the past decades. See more

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Market research in Cameroon

With a population of 26 million people (2022), Cameroon occupies the 16th place on the list of the African countries by population. More than 58% of people live in an urban area and 34% have access to the Internet (2021).  See more

market research cote d ivoire

Market research in Côte d’Ivoire

Côte d’Ivoire is home to a growing economy, a flourishing agricultural, mining, and extractive sectors, and a thriving export market. Located in Western Africa, it has an extensive coastline, with one of the largest fishing ports in AfricaSee more

market research Democratic Republic of Congo (2)

Market research in the Democratic Republic of Congo

The population of the Democratic Republic of Congo is distributed among urban clusters, particularly among the northeast counties, which border Uganda, Rwanda, and Burundi and the largest city and capital of Kinshasa, located on the Congo River in the west. See more