Online panel in DR Congo

Thanks to our responsive and reliable online panel in DR Congo we are able to collect consumption insights to help marketers make informed decisions to grow their business.

Robust quality in our online panel in DR Congo

 

With our online capabilities in DRC, you can find out about the Congolese consumption behaviors and tendencies of products, services and much more. Therefore, this can help your business reach another level when it comes to understanding your customers, leaving room for growth, development and insights.

Targeting consumers in DR Congo

At Sagaci Research we provide specific targets in order to make your research even more accurate. Check below the possibilities:

Location (Regions: Urban x Rural, Cities: Kinshasa, Likasi, Goma, etc…)

Household details (number and age of kids, kids under 18 years old, etc…)

FMCG categories (food & non-food)

Owners of appliances, electronics or vehicles

Financial products and  insurance

Benefits of our online panel in DR Congo

Quality

Our algorithm checks the quality of our panelists

Engaged

Strategies on a daily basis to keep the panel engaged

Mobile

Which allow us to have answers in a few hours…

Reactive

Comparable multi-country studies.

Specifc

Detailed answers to your questions

Trustful

Only real members in our panel

More about our online panel in DR Congo

In the Democratic Republic of Congo, we can zoom in on many FMCG category consumption and purchase data. For instance, recent numbers in the oral care category show that only 32% of our representative panel members have used oral care products in the last 4 weeks. Women use the category significantly more than men (44% vs. 19%). Most importantly, the 36-45 are using it the most compared to other age groups while a third of users buy their products in kiosks, more than in supermarkets. 

Are you interested to  learn more about our insights in DR Congo using the online panel? Check our blog for more!

Panel Demographics in DR Congo

Country population

88 million

Urban

92 %

Rural

8 %

Smartphone penetration

~ 20%

By Age groups

18 to 25 34%
26 to 35 39%
36 to 45 16%
46 to 55 7%
Above 55 1%

By Gender

Male 81%
Female 19%

By Socioeconomic Classification

A 15%
B 15%
C1 11%
C2 15%
D 28%
E 13%
N/A 3%

Questions about feasibility and costs in DR Congo?

Reach out to our team now

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