Thanks to our responsive and reliable online panel in DR Congo we are able to collect consumption insights to help marketers make informed decisions to grow their business.
Robust quality in our online panel in DR Congo
With our online capabilities in DRC, you can find out about the Congolese consumption behaviors and tendencies of products, services and much more. Therefore, this can help your business reach another level when it comes to understanding your customers, leaving room for growth, development and insights.
Targeting consumers in DR Congo
At Sagaci Research we provide specific targets in order to make your research even more accurate. Check below the possibilities:
Location (Regions: Urban x Rural, Cities: Kinshasa, Likasi, Goma, etc…)
Household details (number and age of kids, kids under 18 years old, etc…)
FMCG categories (food & non-food)
Owners of appliances, electronics or vehicles
Financial products and insurance
Benefits of our online panel in DR Congo
Quality
Our algorithm checks the quality of our panelists
Engaged
Strategies on a daily basis to keep the panel engaged
Mobile
Which allow us to have answers in a few hours…
Reactive
Comparable multi-country studies.
Specifc
Detailed answers to your questions
Trustful
Only real members in our panel
More about our online panel in DR Congo
In the Democratic Republic of Congo, we can zoom in on many FMCG category consumption and purchase data. For instance, recent numbers in the oral care category show that only 32% of our representative panel members have used oral care products in the last 4 weeks. Women use the category significantly more than men (44% vs. 19%). Most importantly, the 36-45 are using it the most compared to other age groups while a third of users buy their products in kiosks, more than in supermarkets.
Are you interested to learn more about our insights in DR Congo using the online panel? Check our blog for more!
Panel Demographics in DR Congo
Country population
88 million
Urban
92 %
Rural
8 %
Smartphone penetration
~ 20%
Questions about feasibility and costs in DR Congo?
Reach out to our team now
More about DR Congo
-
Top 10 Carbonated Soft Drinks brands in Egypt
In this article we look at the Top 10 Carbonated Soft Drinks (CSD) brands in Egypt as per the results of SagaBrand, our Brand Health Tracker in Egypt. Almost half of the population in Egypt drink CSDs (behind tea at 65% and coffee at 56%)*, with consumers generally asking for more healthy and sustainable products.
25/05/2022 -
Foodservice brands in Morocco, where consumers are hard to impress
Some foodservice brands in Morocco have strong growth ambitions In this article we will discuss foodservice brands in Morocco since things are moving in the food service industry in Africa, and particularly in the Northern African country. In what is a highly competitive market both Kentucky Fried Chicken (KFC) and Burger King have announced plans
19/05/2022 -
Panel pantry check: sneak peek into body care brands in Kenya
Body care brands in Kenya, in the eyes and homes of our online panel Let’s look into body care brands in Kenya through the eyes of our online panel. In fact, pantry check is just another way we leverage our SagaPoll online panel. With a very quick turnaround time we can take a sneak peek
10/05/2022 -
Personal care consumption in Africa with SagaCube: bar soap vs. shower gel
SagaCube: category consumption database in Africa SagaCube provides a unique insight into personal care consumption in Africa. Our syndicated research tool is a category consumption database covering over 130 sub-categories across 35 African countries. Leveraging our online panel in Africa, it can show detailed data on household consumption habits, equipment ownership and purchase habits. Taking
03/05/2022