Thanks to our responsive and reliable online panel in DR Congo we are able to collect consumption insights to help marketers make informed decisions to grow their business.
Robust quality in our online panel in DR Congo
With our online capabilities in DRC, you can find out about the Congolese consumption behaviors and tendencies of products, services and much more. Therefore, this can help your business reach another level when it comes to understanding your customers, leaving room for growth, development and insights.
Targeting consumers in DR Congo
At Sagaci Research we provide specific targets in order to make your research even more accurate. Check below the possibilities:
Location (Regions: Urban x Rural, Cities: Kinshasa, Likasi, Goma, etc…)
Household details (number and age of kids, kids under 18 years old, etc…)
FMCG categories (food & non-food)
Owners of appliances, electronics or vehicles
Financial products and insurance
Benefits of our online panel in DR Congo
Our algorithm checks the quality of our panelists
Strategies on a daily basis to keep the panel engaged
Which allow us to have answers in a few hours…
Comparable multi-country studies.
Detailed answers to your questions
Only real members in our panel
More about our online panel in DR Congo
In the Democratic Republic of Congo, we can zoom in on many FMCG category consumption and purchase data. For instance, recent numbers in the oral care category show that only 32% of our representative panel members have used oral care products in the last 4 weeks. Women use the category significantly more than men (44% vs. 19%). Most importantly, the 36-45 are using it the most compared to other age groups while a third of users buy their products in kiosks, more than in supermarkets.
Are you interested to learn more about our insights in DR Congo using the online panel? Check our blog for more!
Panel Demographics in DR Congo
By Age groups18 to 25 34%
By GenderMale 81%
By Socioeconomic ClassificationA 15%
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