Our representative online panel is mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
In Uganda, our online sample assesses more than 500 brands on a daily basis.
Representative online panel in Uganda with a robust quality
Sagaci Research consumer panel in Uganda has thousands of panel members and covers the major cities of the country (Kampala, Wakiso, Mukono…).
The surveys normally ask a nationwide panel to select brands and products that they had been a customer of. Amongst other questions, the surveys can also ask our online and engaged respondents if they were satisfied or dissatisfied with those brands and products.
Interested to know more about our insights in Uganda leveraging our online panels? Check our blog for more!
Diverse group of people with our sample provider in the African continent
Sagaci Research’s online panel in Uganda is a dynamic and demographically diverse group of people who do not hesitate to share their honest opinion with us on all kinds of topics.
The daily surveys are fun and entertaining which keeps our members continuously engaged.
Our dedicated panel is representative of the national population. Therefore, you can break down the results for 14 different KPIs by the demographics that interest you.
Benefits of our online panel in Uganda
Reach
Access customers across the country through a simple click
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Some insights from our online panels
One of the ways online samples can be useful is to track brands on a continuous basis and against their competitors. This is what we did earlier this year with spirit brands in Uganda and we had some interesting results. Indeed, the local brand Waragi gin outperformed all his competitors across the 16 KPIs we monitor.
For example 92% of our panel responded that they knew of the Uganda Waragi brand. In contrast, less than 10% knew of international brands such as Tanqueray, Beefeater or Bombay Sapphire. In parallel, 86% of Uganda Waragi drinkers were satisfied with the brand and 88% were happy to recommend the brand to a friend. In an outstanding performance, this Ugandan brand ranked in first place across the board.
Panel Demographics in Uganda
Country population
43 million
Urban
85 %
Rural
15 %
Smartphone penetration
~ 35 %
Get started with our online panel in Uganda
Reach out to our team now to request feasibility and costs
Our insights from consumer panel
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The Top Brands in Africa in 2024 based on Consumer Recommendation
Using insights from our SagaBrand online brand tracker, we identified the top brands in Africa in 2024 (Q1 & Q2) based on consumer recommendation. This year’s African brand rankings showcase the most trusted and highly recommended brands across a range of categories, highlighting consumer loyalty and preferences. Top recommended brands in Africa Leading the pack
10/09/2024 -
The top FMCG brands in Uganda in 2024
To explore the Top FMCG brands in Uganda, we recently engaged our online panel to disclose the contents of their shopping baskets using the SagaPoll survey app. By capturing specifics like barcodes, images, formats, and prices of the packaged goods they purchase regularly, we get first-hand insights into Uganda’s consumer preferences. So which brands are
23/08/2024 -
Understanding the Gen Z in Nigeria: Trends and Insights
Uncover the key influences and consumption trends of Gen Z in Nigeria with SagaCube, Africa’s leading consumer habit tracker. Thanks to our online panel in Nigeria, we examine specifically the preferences of Nigerian male consumers aged 18 to 25 from the highest social classes (SEC AB). This analysis, which compares their behaviours with those of
13/08/2024 -
Concept Testing in Africa: Case Study on Soft Drinks in West Africa
Explore how leveraging concept testing in Africa benefits FMCG manufacturers through this detailed case study. Context An international beverage manufacturer aimed to expand into West Africa by launching a successful European and Middle Eastern product—a concentrated still drink. To evaluate market potential and optimise commercialization, including packaging format and pricing, they engaged our Quantitative Research
02/08/2024