Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Reach out to a representative panel of consumers in 34 countries in Africa
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Reach
Access customers in 34 countries through a simple point of contact
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Download our panel book now!
Do you want to know the number of members in our online sample in Africa?
Get started
Reach out to our team now to request feasibility and costs
Our insights from consumer panel in Africa
-
Multi country Qualitative Research in Africa: a practical guide
Running multi-country qualitative research in Africa can be is complex. Differences in culture, language, and consumption habits mean that qualitative research across multiple markets in Africa requires a structured yet locally grounded approach. At Sagaci Research, we design and manage qualitative research using a structured, multi-country approach that allows decision makers to compare markets with
12/01/2026 -
Top FMCG products in South Africa: consumer goods ranking and insights
South Africa’s FMCG market is one of the most mature and competitive on the continent, combining strong local brands, global manufacturers, and well-established yet evolving consumption habits. Using data collected through SagaProduct, Sagaci Research’s product scan solution powered by our online panel in South Africa, this article ranks the top 30 FMCG products in South
08/01/2026 -
Laundry detergents in Zambia: key insights on usage and brands
Understanding laundry detergents in Zambia is essential for brands navigating a category shaped by strong habits, demographic differences and intense competition. SagaCube’s continuous consumption tracking provides granular consumer insights in Zambia on how households wash their clothes. Building on this, the SagaBrand brand health tracker uses data collected daily from our online panel in Zambia
15/12/2025 -
Top 30 consumer goods in Zimbabwe
Understanding which consumer goods truly dominate everyday consumption in Zimbabwe is not always easy. Often, traditional data often leaves significant blind spots since many household purchases happen across informal outlets, small groceries and markets with limited reporting. To address this, using thousands of product scans collected by our Shopper panel in Zimbabwe, this ranking reveals
02/12/2025