Access our online panel in 34 countries across Africa.
Our online panel and data collection capabilities helps businesses understand consumers across the continent.
Our representative African online panels are mobile based to ensure deep reach and fast turnaround times. You will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
Representative consumer panel in Africa with a robust quality
With the Sagaci Research pan-african online samples in Africa you will have a robust quality control process that allows seamless and comparable multi-country studies.
Our representative consumer panels are mobile-based to ensure deep reach and fast turnaround times. This means that in a few hours you will be able to have thousands of respondents in a highly engaged online panel, and detailed answers to your questions – with results available in a few days.
How can you target specific respondents using our online sample in Africa?
Target specific locations (regions, cities, districts…)
Target specific household characteristics (eg. number of kids, age of kids,…)
Target consumers of specific FMCG categories (food & non-food)
Target owners of appliances, electronics or vehicles
Target users of specific financial products (including insurance)
Target specific occupations (eg. farmers, IT professionals, shop owners, SMEs…)
Reach out to a representative panel of consumers in 34 countries in Africa
Why should you trust our online panel in Africa?
Diversified members recruitment channels: Advertising campaigns, social-network influencers, referrals, offline ambassadors, direct sign-up,…
Detailed demographic characteristics available: All panelists profiled during initial sign-up
Strong engagement: Panelists are encouraged to visit the app on a daily basis, with daily surveys available for them
Controlled environment: Panel sign-up with the members’ Google / Android account (unique)
Quality-focused panel: Panelists are scored based on the overall quality of their answers. Priority is given to higher-score panelists during survey assignment
See below the benefits of having a quality sample provider with Sagaci Research - Your expert tool to quick and cost-efficient representative surveys :
Reach
Access customers in 34 countries through a simple point of contact
Accurate
Trusted and engaged members providing high-quality answers
Representative
Nationally representative sample cutting across all socio-demographics: age, gender, income, urban / rural,…
Reactive
Gather massive amounts of data in a short-time frame
Targeted
Leverage profiling data to target specific groups
Fast
Quick-turn around times and accelerated fieldwork
Download our panel book now!
Do you want to know the number of members in our online sample in Africa?
Get started
Reach out to our team now to request feasibility and costs
Our insights from consumer panel in Africa
-
Benchmarking African insurance brands: key insights from SagaBrand
African insurance brands performance is key in Africa’s growing insurance industry, where customer satisfaction and brand recommendation drive long-term success. With growing competition and increasing consumer expectations, insurance companies in Africa must consistently monitor their brand perception to remain competitive. How can African insurance companies measure brand performance effectively? SagaBrand, Sagaci Research’s African insurance brands
27/02/2025 -
African Food and Beverage market: exploring consumer insights with the MealScope study
The African food and beverage market is rapidly evolving, and understanding what African consumers truly eat and drink throughout the day is essential for F&B brands seeking to stay competitive. The Africa MealScope study is an immersive research initiative designed to uncover the full spectrum of food and beverage categories in African homes. From breakfast
26/02/2025 -
Tracking African bank performance with SagaBrand
In Africa’s fast-evolving financial landscape, bank performance tracking is essential for understanding market trends, customer trust, and competitive positioning. With increasing competition, shifting consumer expectations, and the rise of digital banking and neobanks, financial institutions need reliable data to stay ahead. SagaBrand, Sagaci Research’s brand health tracker, provides real-time insights into bank performance across multiple
21/02/2025 -
The top 8 essentials for ensuring data quality in online panels in Africa
Why it matters Ensuring data quality in online panels in Africa is crucial for businesses and organizations to make well-informed decisions in the continent. Diverse cultures, languages, and varying levels of digital access present unique challenges, making robust data quality practices even more critical. By implementing the following essentials with our pan-African online panel SagaPoll,
27/01/2025