Market research in Gabon

From the extensive petroleum industry to the hardwood or growing tourism industry, Gabon presents an amazing potential to develop your business.

The government, given the economic dependency on the oil industry, is looking to diversify its economy. As such, efforts are being made to develop other sectors. Some measures include facilitating foreign investment to attract FDI, as well as improvements to guidelines and regulations to improve transparency and investor confidence. 

market research in angola
Panoramic view with parabolic tin roofs and palm trees of the African city of Libreville, capital of Gabon

About Gabon

Gabon, located in Central Africa, with a western coast on the Atlantic Ocean. The country is sparsely populated among very rich rainforest and mineral rich earth. The country has vast petroleum reserves, allowing for a prosperous economy. Gabon’s income per capita is 4 times higher than most sub-Saharan countries. Gabon, until the 1970s, relied on exports of timber before the discovery of oil reserves in its waters. In the past decade, oil exports accounted for 80% of exports, and 45% of GDP.

However, as most resource dependant countries, Gabon has been heavily reliant on oil prices and production to fuel growth. Heightened prices in the 2000s allowed for sustained growth of around 6% a year. However, declining production as oil fields passed peak production meant lost potential. 

Why conduct market research

Apart from its oil production, Gabon is a major global player in hardwood production, a renewable resource in high demand globally. This sector is also poised for growth as improved infrastructure allows for higher production and exports. Tourism is underdeveloped in the country, but has a great potential for growth, with sights from beaches to mountains and national parks. 

Representative market data

However, despite the opportunities in Gabon, there remain some challenges that make successful development more complicated. High rates of poverty, income inequality and corruption present important hurdles. These factors make effective market research difficult and costly. However, at Sagaci Research, we are able to provide you with an array of high-quality products to truly grasp the essence of the Gabon market. Here are some of our offerings:

Market research methods in Gabon

Online Panel

An Online Panel in Gabon ready to answer your questions. Get a lot of respondents from your target audience in an incredibly short timeframe. Learn more here

SagaBrand

SagaBrand allows you to effectively monitor your brand health in Gabon across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.

SagaCube

Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions. Gain access here. 

SagaTracker

Learn about your performance across distribution channels. Make informed decisions by tracking performance across the retail channels of Gabon. Contact us here

More about syndicated research in Gabon

  • 2024 Insights into Fresh Food Consumption in Africa

    Fresh food consumption in Africa is intricately linked to the continent’s diverse climates and rich agricultural landscapes. Consequently, fruits and vegetables are essential parts of the diet across the region. A SagaPoll survey conducted with 16,300 respondents across 30 African countries in early June 2024 highlights the significance of fresh fruits and vegetables in the

    12/06/2024
  • The top banks in Côte d’Ivoire for customer satisfaction

    Discover the top banks in Côte d’Ivoire in terms of Customer Satisfaction as of May 2024. Customer satisfaction is a crucial indicator of a financial institution’s success. To achieve high scores, banks must meet customer requirements and expectations, fostering loyalty, retention, and advocacy. So let’s dive in with the SagaBrand tracker… The banking environment in

    06/06/2024
  • The largest product database in Africa

    For over 12 years, Sagaci Research has curated the largest product database in Africa. Through the expansive reach of our pan-african online panel we consistently gather product data directly from consumers themselves. Today, our database boasts over 400,000 products sourced from 30+ African countries and across dozens of FMCG categories. Leveraging the largest product database

    21/05/2024
  • Consumer trends in Cameroon: Insights from Top 20 FMCG products

    Discover the latest consumer trends in Cameroon for 2024! Recently, we engaged members of our online panel in Cameroon to share their shopping basket contents in real-time using the SagaPoll app. Through this initiative, hundreds of respondents scanned their purchased packaged goods, providing valuable insights into consumer preferences. Shopping habits in Cameroon Non-alcoholic beverages hold

    09/05/2024