Market research in Zimbabwe

 Zimbabwe’s economy heavily relies on agriculture as the majority of its citizens are rural people whose income is dependent on agriculture and this is apparent as the employment and income of 60-70 % of the population are derived from agricultural activities.

market research in angola
market research in zimbabwe

About Zimbabwe

 Zimbabwe is a landlocked country in Southern Africa that is famously known for its beautiful landscape and diverse wildlife. It is considered to be one of the most unique places to visit in southern Africa as it has several huge tourist attractions like its nature reserves, historical sites, and national parks. According to the United Nations, the current population of the country in 2022 is 16,320,537 which is a 2.04 percent increase from last year. There are 16 official languages in Zimbabwe and they are Chewa, Chibarwe, Kalanga, Koi-san, Nambya, Ndau, Ndebele, Shangani, Sign Language, Sotho, Tonga, Tswana, Venda, and Xhosa. Chewa, Chibarwe, Kalanga, Koi-san, Nambya, Ndau, Shangani, Sign Language, Sotho, Tonga, Tswana, Venda, Xhosa, Ndebele, English, and Shona. However, the most commonly spoken languages are Ndebele, English, and Shona.

It was estimated in January 2022 in Zimbabwe that there are 4.65 million internet users. This shows that internet users have increased from last year by around 6%.

 

Why conduct market research in Zimbabwe

17% of Zimbabwe’s GDP comes from agriculture. The Zimbabwe market in 2022 is facing some challenges as its economic activity has been slowing down because of deteriorating agricultural conditions and unstable prices. However, the market has potential because tourism, mining, and trading have benefitted from an increase in commodity prices and relaxed COVID-19 restrictions which are aiding the economy to grow.

In addition, consumption and investment in the country have reduced due to the depreciation of the currency, an increase in inflation, and interest rates. But, robust remittance inflows have lessened the negative impact on private consumption and combined with a rise in gold exports made the external current account of Zimbabwe in surplus.

Representative market data

 If you are looking to grow your business in Zimbabwe, we can help you make the most out of your research project. We can provide you with the necessary tools to leverage your ideas and maximize your potential via our market research methods in Africa. Here are some of the ways we can help you fulfill your potential in Zimbabwe. 

Market research methods in Zimbabwe

Online Panel

Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information

SagaBrand

Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.

SagaCube

Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 

SagaTracker

Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Zimbabwe

  • 5 benefits of conducting online surveys in Africa

    When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular

    07/11/2023
  • Report on the Cognac and Brandy market in Africa: consumption trends, leading brands and consumer profiles

    Sagaci Research released their September 2023 report into the Cognac and Brandy market in Africa. These results are based on data collection from more than 100,000 consumers over the last 18 months via the SagaPoll mobile app. Using data generated by online research tools SagaBrand and SagaCube, this report highlights consumption differences across the continent.

    13/09/2023
  • Deep dive into the Breakfast Cereal market in Africa

    How developed is the breakfast cereal market in Africa? Findings from SagaCube, the consumer habit tracker in Africa, show that breakfast cereal consumption in Africa differs a lot between countries. Read on for more insights on the overall category penetration as well as a profile of the Breakfast cereal consumer in Nigeria. Breakfast cereal market

    11/08/2023
  • SagaPoll, the largest online consumer panel in Africa, is turning 3!

    Online consumer panel in Africa: when disruption brings innovation SagaPoll online consumer panel in Africa launched in 2020, in the midst of one of the world’s most disruptive periods in recent history. And 3 years later, here we are with some impressive achievements.  So first, let’s look at a few numbers demonstrating SagaPoll’s already huge

    06/06/2023