Market research in Angola

Angola is home to the 3rd youngest population in the world with a median age of approximately 16 years. In addition, it has the second highest fertility rate in the world with an average of 5.96 children per woman. These factors make Angola a prime location to truly penetrate a young and dynamic market with incredible potential as the country becomes increasingly attractive to investors. 

market research in angola
market research in angola

About Angola

Angola is located in southern Africa, with a 1,600 km coastline on the South Atlantic Ocean. It shares borders with Namibia and the Democratic Republic of Congo. Majority of the population is distributed in its western half, with a large portion living in urban areas, particularly in the capital Luanda. Portuguese is the official language. 

The country’s population is around 35 million people, with approximately 48% aged under 14. It has the second highest birth rate in the world. 

Why conduct market research

Angola is an extremely resource rich country, with an economy predominantly based around its oil sector. Oil production and related activities contribute to around 50% of GDP and 90% of its exports. Alternatively, services and agriculture are also larger sectors of the economy, making up around 28% and 10% of GDP respectively. 

The main agricultural products are cassava, bananas, maize, sweet potatoes, and pineapples.  Despite a 27 year long civil war, Angola’s service industry, and notably tourism has seen a huge boom in the past decade.

Representative market data

Angola’s complex social fabric, population distribution and socio-economic make up make it a difficult environment to grasp. It is therefore key to understand the country and have access to all demographics when conducting research.  As a result, in order for effective decision making, reliable and representative market data and analysis must be produced.

You can trust us with your market research in Angola based on our extensive knowledge of the country and proprietary app and polling method. See it below our market research methods in Angola, in 4 ways we can help you gain an edge in your market.

Market research methods in Angola

Online Panel

Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information


Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Angola

  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across

  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

  • The top priority issues for countries in Africa – Security a major concern across the Sahel

    We recently asked our online research panel in Africa about what they feel are the top 3 priority issues for their countries. Strikingly, we find results show security is a major concern in the Sahel region. The three E’s – Employment, Economy and Education Employment, Economy and Education are the top three priority issues for

  • Online research panel shows mixed levels of optimism in Africa

    We recently asked our online research panel across Africa some questions about how they feel about the future of their country as well as their own future. As the post-covid world is being shaken by increasing commodity prices and inflation, we wanted to check the current mood among our panel members in Africa. What does