Market research in Guinea-Bissau
Bissau, the capital, is a major economic and cultural center. It is the most populated city in the country. Located on the coast, its banks are on the Atlantic Ocean. However, the country struggles with rising unemployment, making economic conditions difficult for many. There are multiple industries with bright futures. Food-processing being one of them, with many investors establishing rice and nuts processing plants. More recently, a major sugar refinery was launched.
About Guinea-Bissau
Guinea-Bissau, located in West Africa, neighbors Guinea and Senegal. Despite being one of the smallest countries in Africa, Guinea-Bissau is home to a very diverse and rich geography, consisting of wetlands, tropical forests, and savannahs with extensive wildlife. Guinea-Bissau is heavily reliant on agriculture, both subsistence and on a larger scale. The industry accounts for over half the country’s GDP. It makes up the primary income of over ¾ of the population.
Cashew is the most significant crop in the country. It is used for local consumption and commercial export. The second most important sector is manufacturing. Fishing and forestry are now becoming more significant and hold high potential.
Why conduct market research
Guinea-Bissau remains one of the poorest and fragile countries in Africa. Its economy is fragile, and the consumer base generally lacks disposable income. However, there are many reasons for you to set up shop or expand your operations in Guinea-Bissau.
The main reason being the growth fuelled by increasing cashew production. It has allowed many involved in the industry to grow incomes.
Representative market data
A strong understanding of Guinea-Bissau and its marketplace is key in ensuring the successful implementation of your business strategy. A resource rich country, with fertile soils and wealthy ecosystems, Guinea-Bissau still lacks good infrastructure. As a result, conducting effective research projects in the country is extremely challenging.
However, we at Sagaci Research are able to provide you with the necessary tools, through a set of different products. Gain a thorough understanding of Guinea-Bissau’s marketplace and consumers through qualitative and quantitative analysis and research. Start making data-driven decisions using our products:
Market research methods in Guinea-Bissau
Online Panel
An Online Panel in Guinea-Bissau ready to answer your questions. Get a lot of respondents from your target audience in an incredibly short timeframe. Learn more here.
SagaBrand
SagaBrand allows you to effectively monitor your brand health in Guinea-Bissau across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.
SagaCube
Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions! Gain access here.
SagaTracker
Learn about your performance across distribution channels. Make informed decisions by tracking performance across the retail channels of Guinea-Bissau. Contact us here.
More about syndicated research in Guinea-Bissau
-
The Top Banks in Nigeria for Customer Satisfaction
Discover the top banks in Nigeria for customer satisfaction as of June 2024. With formal financial inclusion in Nigeria rising significantly from 56% in 2020 to 64% in 2023*, monitoring the performance of financial institutions in this key sector is essential. Because customer satisfaction is a crucial indicator of a bank’s performance, let’s explore which
22/07/2024 -
Ride-Hailing Services in Africa: 2024 market insights
Ride-hailing services in Africa are revolutionising urban transportation, fueled by growing connectivity and the rising demand for convenience. They seek to tackle the inefficiencies of public transport and often chaotic private transportation systems, providing a structured, technology-driven alternative. Leading players like Uber, Bolt, and Yango are at the forefront, driving the African ride-hailing market forward
16/07/2024 -
The Top 20 FMCG brands in Senegal
Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members
04/07/2024 -
The Young Kenyan Consumers: Shopping Habits and Attitudes
Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest
25/06/2024