Market research in Mauritius
Mauritius’ government has set out an ambitious strategy to establish itself as a major player in the region. It aims to do so by serving as a gateway for investment into the continent, increasing use of renewable energies, and modernizing its infrastructure. Most services are controlled by the government, such as electricity, water, and telecom.
About Mauritius
Mauritius is an island nation with a population of just over 1 million. It is widely considered one of the most competitive economies of the continent. Its citizens enjoy a quality standard of living with GNI per capita of over $12,000 in 2019. It was qualified as a high-income country until the pandemic. Mauritius’ main sectors are tourism and textiles, with significant financial and business world, in addition to some food processing and telecom. Mauritius also lays claim on a significant EEZ.
There are quotas and other protectionist laws in place in order to protect Mauritius brands and local industries. For example, most categories see a minimum shelf space of 30% or more dedicated to local products.
Why conduct market research
The main advantage of Mauritius’ marketplace is provided by its diversity. Investors and business owners will see competition but strong potential in a number of industries.
For example, energy, medical equipment and healthcare services, drugs/pharmaceuticals, safety/security equipment, hotel and restaurant equipment, agricultural/industrial machinery and technology, telecommunications and information technology, financial services, digital trade and services to name a few. The government’s focus and dedication to renewable energy and sustainable development provides a unique set of opportunities and a relatively untapped market.
Representative market data
Mauritius is a small island, with a small population. The country has good infrastructure, making effective data collection easier. However, its consumer base is wealthier than most of Africa’s countries, and its consumption patterns are vastly different as a result. It is therefore very important to have accurate and representative research.
Here at Sagaci Research, we are able to provide you just that in a number of products and tools:
Market research methods in Mauritius
Online Panel
You can receive detailed answers from our Online Panel with an incredible turnaround time using our Mauritius panel. Gain a deeper understanding of consumers in Mauritius. Click here for more information.
SagaBrand
Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
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