Market research in Mauritania
As Mauritania recovers from the shock imposed by the Covid-19 pandemic, it should continue on the path it set before it. With improvement in a number of living standard metrics, and changing lifestyles, Mauritania’s consumer base is becoming more affluent. The economy is diversifying, and sectors such as Tourism, Energy, and telecommunications are growing. Investments in infrastructure are coming to fruition, with improved roads and buildings.
About Mauritania
Mauritania, located in Western Africa, is mainly a Saharan country, made up of 75% by desert. The southern part of the country, along the Senegal River and borders Mali, is semi-arid and is part of the Sahel Region. This geographic demarcation marks the border between two distinct regions, the Sahel and Maghreb countries to the north.
As a result, the country has historically been at the center of trade between the two regions, with the country being associated with a tradition favorable to free markets, personal mobility, and entrepreneurship.
Why conduct market research
Mauritania was poised for very strong growth estimated at 5.7% before the Covid-19 pandemic, highlighting a successful restructuring of the economy, the successful implementation of more liberal policies, and increased foreign investment. A strong history of nomadic poverty weighs on the country, but recent efforts have improved living standards. The country is also witnessing a boom in a new hydrocarbon sector, thanks to the recent discovery of large deposits off the coast of Mauritania and Senegal. The discovery and its subsequent exploitation, is set to allow the government to double its revenue when it begins production in 2022. Additionally, since 2017, the number of annual visitors has increased by 166%, allowing for further diversification of the economy.
However, there remains some challenges in the country, high levels of poverty, inequality, malnutrition, and illiteracy are prevalent. For now, the economy is heavily dependent on its mineral, with iron ore accounting for 46% of its total exports.
Representative market data
Despite improvements, a large part of the country is illiterate. Coupled with improving but as of now limited infrastructure, conducting market research can be difficult and costly. Here at Sagaci Research, we are able to provide you unparalleled access to insights about Mauritania’s consumer base.
Here are some of the ways we can help you:
Market research methods in Mauritania
Online Panel
An online panel across Mauritania available for your needs. Receive access to our online panel and get answers to your questions from your target demographic in an incredible turnaround time. Click here for more information.
SagaBrand
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Mauritania
-
SagaPoll, the largest online consumer panel in Africa, is turning 3!
Online consumer panel in Africa: when disruption brings innovation SagaPoll online consumer panel in Africa launched in 2020, in the midst of one of the world’s most disruptive periods in recent history. And 3 years later, here we are with some impressive achievements. So first, let’s look at a few numbers demonstrating SagaPoll’s already huge
06/06/2023 -
One-off vs Continuous Brand Health Tracking
When it comes to market research, an essential part of any business strategy, you will usually have two main choices – custom, or off-the-shelf, syndicated research. Fortunately, no matter your preference, Sagaci Research has significant experience in both. More specifically, in order to understand consumer behaviours and perceptions within a certain product category, brands will
30/05/2023 -
Carbonated soft drinks in Ghana: The price is right
Inflation and Carbonated Soft Drinks in Ghana The category of Carbonated Soft Drinks in Ghana was hit hard by inflation in recent months. In 2022, inflation in Ghana was high: up to 54% in December 2022 vs. 12.6% in December 2021. Looking into the soft drinks industry in Ghana and particularly brands from groups like
26/05/2023 -
Madar voted Top Quality brand of Detergent in Senegal
The market for detergent in Senegal is constantly evolving, with an increasing demand for high quality laundry soap. A recent SagaBrand survey conducted in April 2023 asked members of the online panel in Senegal which brands of laundry represented either good or poor quality among the brands they know. From these results a quality score
22/05/2023