Market research in Egypt
Egypt provides you with incomparable opportunities in key sectors. From services and tourism and agriculture, to the booming financial and telecommunications sectors, Egypt’s economy is diverse and alluring. For example, the FinTech and general tech field is booming, and provides opportunities for both local and external players to meet the insatiable demands of the market. Egyptian business environment is difficult, and the government sometimes difficult to navigate, but the market of both its urban centres and rural areas are extremely attractive and worth developing into.
The Nile, the longest river in the world, allowed for the development of one of the greatest civilizations of all time in Ancient Egypt. The country holds coastlines on the Mediterranean and the Red Sea, both on its Eastern coast and the Sinai Peninsula. Its African neighbours are Sudan and Libya. Egypt now has the largest population in MENA, which is heavily distributed along the Nile: around 95% of the country lives within 20 km of the river and its delta at the mouth.
Egypt’s already high population is growing very rapidly, putting stress on the country’s natural resources, education, and health care. Despite its tough geographic conditions, Egypt has a dynamic and diverse economy. Extractive industries, tourism, and agriculture are three very important contributors to the GDP.
Why conduct market research in Egypt
The country, with over 4 billion barrels of oil reserves, is a significant player in the global market. Agriculture, despite its impressive capabilities, is not sufficient to fill the local demand, resulting in an essential place for the import of grains and foods.
Representative market data
At Sagaci Research, we have been operating in Egypt for the last 10 years and we can offer you the tools to make the most of Egypt’s fast developing economy and market. We are committing to helping you meet your goals and implement your growth strategy. Here are the ways in which we can support your needs:
Market research methods in Egypt
You can receive detailed answers from our Online Panel with an incredible turnaround time using our Egyptian panel. Gain a deeper understanding of consumers in Egypt. Click here for more information on our Online Panel in Egypt.
You can get insight into your brand health and performance in the market with SagaBrand. Continuously collected and updated data on your market in Egypt. Find out about your options here.
You will have access to a unique, in-depth report about the consumption habits of your target consumers in Egypt. Pick from a list of over 140 items that interest you and download your report today! Gain access here.
SagaTracker measures your brand’s presence in the Egyptian retail channel. Use our syndicated retail audits to accurately measure your brand’s health. Learn more here.
More about syndicated research in Egypt
Charcoal vs. Gas for Cooking in Africa: A Map comparing Usage across the continent
Comparing the use of energy sources such as charcoal vs. gas for cooking in Africa is possible by leveraging SagaCube, the consumption habit tracker in Africa. We asked panel members from the Lower Middle class (Social Economic Class D) from almost 30 countries what their main source of energy for cooking is. Below, the results22/03/2023
Exploring the Biscuit Consumer in Egypt: Demographics and Attitudes
Today we are exploring the biscuit consumer in Egypt: Who are they? What are their food habits? Which social media do they prefer? Thanks to Sagaci Research’s powerful online research tools, profiling consumers of a wide range of FMCG categories and brands across Africa is virtually just a few clicks away. By leveraging our online02/03/2023
Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?
Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.05/01/2023
Best quality supermarkets in Egypt: Carrefour leads the way
Wondering which are the top supermarkets in Egypt in terms of Quality according to consumers? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Egypt and the ranking of the best supermarkets in Egypt in October 2022. Ranking of29/11/2022