Market research in Egypt

Egypt provides you with incomparable opportunities in key sectors. From services and tourism and  agriculture, to the booming financial and telecommunications sectors, Egypt’s economy is diverse and alluring. For example, the FinTech and general tech field is booming, and provides opportunities for both local and external players to meet the insatiable demands of the market. Egyptian business environment is difficult, and the government sometimes difficult to navigate, but the market of both its urban centres and rural areas are extremely attractive and worth developing into.

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Market research in Egypt

About Egypt

The Nile, the longest river in the world, allowed for the development of one of the greatest civilizations of all time in Ancient Egypt. The country holds coastlines on the Mediterranean and the Red Sea, both on its Eastern coast and the Sinai Peninsula. Its  African neighbours are Sudan and Libya. Egypt now has the largest population in MENA, which is heavily distributed along the Nile: around 95% of the country lives within 20 km of the river and its delta at the mouth. 

Egypt’s already high population is growing very rapidly, putting stress on the country’s natural resources, education, and health care. Despite its tough geographic conditions, Egypt has a dynamic and diverse economy. Extractive industries, tourism, and agriculture are three very important contributors to the GDP.

Why conduct market research in Egypt

The country, with over 4 billion barrels of oil reserves, is a significant player in the global market. Agriculture, despite its impressive capabilities, is not sufficient to fill the local demand, resulting in an essential place for the import of grains and foods. 


Representative market data

At Sagaci Research, we have been operating in Egypt for the last 10 years and we can offer you the tools to make the most of Egypt’s fast developing economy and market. We are committing to helping you meet your goals and implement your growth strategy. Here are the ways in which we can support your needs:

Market research methods in Egypt

Online Panel

You can receive detailed answers from our Online Panel with an incredible turnaround time using our Egyptian panel. Gain a deeper understanding of consumers in Egypt.  Click here for more information on our Online Panel in Egypt


You can get insight into your brand health and performance in the market with SagaBrand. Continuously collected and updated data on your market in Egypt. Find out about your options here.


You will have access to a unique, in-depth report about the consumption habits of your target consumers in Egypt. Pick from a list of over 140 items that interest you and download your report today! Gain access here. 


SagaTracker measures your brand’s presence in the Egyptian retail channel. Use our syndicated retail audits to accurately measure your brand’s health.  Learn more here

More about syndicated research in Egypt

  • Preferred CSD brand in Africa: Coca Cola or Pepsi?

    In the long standing battle between the two iconic soft drink brands, Coca Cola and Pepsi, what is the preferred CSD brand in Africa? We recently asked our SagaPoll online research panel to tell us which one they prefer between the two. Read on for the results across the continent, the reasons behind their preference

  • Top 10 Carbonated Soft Drinks brands in Egypt

    In this article we look at the Top 10 Carbonated Soft Drinks (CSD) brands in Egypt as per the results of SagaBrand, our Brand Health Tracker in Egypt. Almost half of the population in Egypt drink CSDs (behind tea at 65% and coffee at 56%)*, with consumers generally asking for more healthy and sustainable products.

  • Personal care consumption in Africa with SagaCube: bar soap vs. shower gel

    SagaCube: category consumption database in Africa SagaCube provides a unique insight into personal care consumption in Africa. Our syndicated research tool is a category consumption database covering over 130 sub-categories across 35 African countries. Leveraging our online panel in Africa, it can show detailed data on household consumption habits, equipment ownership and purchase habits. Taking

  • French presidential elections: how Africans feel about it

    Egyptians and Moroccans, the least interested in the French Presidential elections So a few days before the first round we asked our online panel in 10 countries their thoughts on the French Presidential elections. Here is what they said. While a small majority of respondents (42%) shared being interested in it, 38% declared having no