Market research in Egypt

Egypt provides you with incomparable opportunities in key sectors. From services and tourism and  agriculture, to the booming financial and telecommunications sectors, Egypt’s economy is diverse and alluring. For example, the FinTech and general tech field is booming, and provides opportunities for both local and external players to meet the insatiable demands of the market. Egyptian business environment is difficult, and the government sometimes difficult to navigate, but the market of both its urban centres and rural areas are extremely attractive and worth developing into.

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Market research in Egypt

About Egypt

The Nile, the longest river in the world, allowed for the development of one of the greatest civilizations of all time in Ancient Egypt. The country holds coastlines on the Mediterranean and the Red Sea, both on its Eastern coast and the Sinai Peninsula. Its  African neighbours are Sudan and Libya. Egypt now has the largest population in MENA, which is heavily distributed along the Nile: around 95% of the country lives within 20 km of the river and its delta at the mouth. 

Egypt’s already high population is growing very rapidly, putting stress on the country’s natural resources, education, and health care. Despite its tough geographic conditions, Egypt has a dynamic and diverse economy. Extractive industries, tourism, and agriculture are three very important contributors to the GDP.

Why conduct market research in Egypt

The country, with over 4 billion barrels of oil reserves, is a significant player in the global market. Agriculture, despite its impressive capabilities, is not sufficient to fill the local demand, resulting in an essential place for the import of grains and foods. 


Representative market data

At Sagaci Research, we have been operating in Egypt for the last 10 years and we can offer you the tools to make the most of Egypt’s fast developing economy and market. We are committing to helping you meet your goals and implement your growth strategy. Here are the ways in which we can support your needs:

Market research methods in Egypt

Online Panel

You can receive detailed answers from our Online Panel with an incredible turnaround time using our Egyptian panel. Gain a deeper understanding of consumers in Egypt.  Click here for more information on our Online Panel in Egypt


You can get insight into your brand health and performance in the market with SagaBrand. Continuously collected and updated data on your market in Egypt. Find out about your options here.


You will have access to a unique, in-depth report about the consumption habits of your target consumers in Egypt. Pick from a list of over 140 items that interest you and download your report today! Gain access here. 


SagaTracker measures your brand’s presence in the Egyptian retail channel. Use our syndicated retail audits to accurately measure your brand’s health.  Learn more here

More about syndicated research in Egypt

  • Best quality supermarkets in Egypt: Carrefour leads the way

    Wondering which are the top supermarkets in Egypt in terms of Quality according to consumers? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Egypt and the ranking of the best supermarkets in Egypt in October 2022. Ranking of

  • Pizza Hut vs Domino’s – Which is Africa’s favourite pizza?

    Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they

  • Favourite chocolate in Egypt – How the brand ranking evolved this year

    Among milk, dark and white chocolate, everyone has their own go-to favourite. This article is looking at what are consumers’ favourite chocolate in Egypt, in terms of type of chocolate but also brands. Leveraging our SagaPoll online research panel in Egypt and SagaBrand, the continuous brand health tracking survey in Africa, we are able to

  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across