Market research in Malawi

Malawi’s economy’s strength is in its crop exports, namely tobacco. Thanks to its exports of the crop, Malawi has managed to maintain strong trade relations, allowing for constant inflow of foreign capital. The diversification of investments of estate owners has also greatly helped Malawi’s economy in recent years, allowing other sectors to flourish. Thanks to its rich soil, vast land space, and labor force, the agricultural sector is an instrumental part of Malawi’s economy.  

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Market research in Malawi 2

About Malawi

Malawi is a landlocked country located in East Africa. It borders Zambia, Tanzania, and Mozambique. The country is made up of a number of different ethnic tribes, such as the Chewa, Yao, Lomwe. The official languages are English and Chewa.

Malawi’s capital, Lilongwe, is also the largest urban centre. Blantyre, in the south, is another notable city thanks to its importance and proximity to natural parks and preservation of history and culture. Malawi has a relatively youthful population, making it sensitive to global trends. The Covid-19 pandemic saw economic slowdown, but also allowed for the emergence and boom of a digital economy.

Why conduct market research

Malawi offers a unique set of opportunities for business and investors. As its young population enters the workforce, and the economy continues to grow and diversify, it has great potential to make your implementation in its market highly rewarding.

The country has managed long-standing peace, making it a less risky venture than some of its neighbors. Thanks to its stability, Malawi has entertained well-developed and stable trade relations with South Africa, China, India as well as the US. Finally, it is a very easy place to set up, with a swift process and relatively comprehensive administration. 

Representative market data

Malawi is a culturally and ethnically diverse country. As a result, it is imperative that you have an accurate understanding of its consumer base to make informed decisions. At Sagaci Research, we pride ourselves in truly capturing the essence of the country. Here are some ways we can help you achieve that and support your ambitions in Malawi:

Market research methods in Malawi

Online Panel

Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information.


Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

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