Market research in Malawi
Malawi’s economy’s strength is in its crop exports, namely tobacco. Thanks to its exports of the crop, Malawi has managed to maintain strong trade relations, allowing for constant inflow of foreign capital. The diversification of investments of estate owners has also greatly helped Malawi’s economy in recent years, allowing other sectors to flourish. Thanks to its rich soil, vast land space, and labor force, the agricultural sector is an instrumental part of Malawi’s economy.
About Malawi
Malawi is a landlocked country located in East Africa. It borders Zambia, Tanzania, and Mozambique. The country is made up of a number of different ethnic tribes, such as the Chewa, Yao, Lomwe. The official languages are English and Chewa.
Malawi’s capital, Lilongwe, is also the largest urban centre. Blantyre, in the south, is another notable city thanks to its importance and proximity to natural parks and preservation of history and culture. Malawi has a relatively youthful population, making it sensitive to global trends. The Covid-19 pandemic saw economic slowdown, but also allowed for the emergence and boom of a digital economy.
Why conduct market research
Malawi offers a unique set of opportunities for business and investors. As its young population enters the workforce, and the economy continues to grow and diversify, it has great potential to make your implementation in its market highly rewarding.
The country has managed long-standing peace, making it a less risky venture than some of its neighbors. Thanks to its stability, Malawi has entertained well-developed and stable trade relations with South Africa, China, India as well as the US. Finally, it is a very easy place to set up, with a swift process and relatively comprehensive administration.
Representative market data
Malawi is a culturally and ethnically diverse country. As a result, it is imperative that you have an accurate understanding of its consumer base to make informed decisions. At Sagaci Research, we pride ourselves in truly capturing the essence of the country. Here are some ways we can help you achieve that and support your ambitions in Malawi:
Market research methods in Malawi
Online Panel
Gain access to thousands of our on-the-ground representatives that will allow you to gain valuable information about consumer’s opinions across a number of demographics. Click here for more information.
SagaBrand
Measure your brand’s health and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Malawi
-
The Top Banks in Nigeria for Customer Satisfaction
Discover the top banks in Nigeria for customer satisfaction as of June 2024. With formal financial inclusion in Nigeria rising significantly from 56% in 2020 to 64% in 2023*, monitoring the performance of financial institutions in this key sector is essential. Because customer satisfaction is a crucial indicator of a bank’s performance, let’s explore which
22/07/2024 -
Ride-Hailing Services in Africa: 2024 market insights
Ride-hailing services in Africa are revolutionising urban transportation, fueled by growing connectivity and the rising demand for convenience. They seek to tackle the inefficiencies of public transport and often chaotic private transportation systems, providing a structured, technology-driven alternative. Leading players like Uber, Bolt, and Yango are at the forefront, driving the African ride-hailing market forward
16/07/2024 -
The Top 20 FMCG brands in Senegal
Discover the leading FMCG brands in Senegal for May 2024! Recently we invited members of our online panel in Senegal to share the content of their shopping basket using the SagaPoll online survey app. By sharing details on the packaged goods they purchase on a daily basis (barcode scan, image, format, price, etc), panel members
04/07/2024 -
The Young Kenyan Consumers: Shopping Habits and Attitudes
Who are the young Kenyan consumers, particularly upper-class men? What influences them the most? What are the consumption trends in Kenya for this segment? Thanks to SagaCube, the consumer habit tracker in Africa and our online panel in Kenya, we delve into the profile of Kenyan male consumers aged 18 to 25 from the highest
25/06/2024