Market research in Sierra Leone

Sierra Leone is also located in a very attractive location, which gives you access to a number of extensive and well developed marketplaces. Sierra Leone’s membership in regional trade agreements grants access to 50 million people in Cote d’Ivoire to Guinea with the Mano River Union, or 400 million thanks to the Economic Community of West African States (ECOWAS). 

market research in angola
Market research in Sierra Leone 2

About Sierra Leone

Sierra Leone is a West-African country which shares borders with Liberia and Guinea. The country is known for its mineral deposits, in addition to important agricultural and fishery resources.

Despite attractive opportunities for both development and investment, Sierra Leone remains quite poor. The country’s 8 million inhabitants are fairly dependent on their agricultural sector, whose output is fairly consistent and significant thanks to a rich soil and good rainfall. Despite this, and an extensive Atlantic coast, Sierra Leone cannot sustain its food consumption with local production. 

Why conduct market research

Sierra Leone faces a number of challenges to promote stable growth and create a healthy business environment. Despite active efforts by the government to simplify and improve ease of doing business, it remains difficult to start up, import and export, and pay taxes. There are also problems with corruption, a lack of skilled labor, and high interest rates. Covid-19 was very impactful in Sierra Leone, to which the government responded by implementing the Quick Action Economic Response Plan. The measure was relatively successful in mitigating some of the economic impacts of the pandemic. As a result, the country’s output should return to the progression it showed before the outbreak.

Despite a few challenges associated with ease of business in Sierra Leone, the marketplace itself is full of opportunities. The country is rich in natural resources, and a great climate. These conditions make it a fantastic environment for mineral extraction and tourism. The country could greatly benefit from investment in mineral processing, which would create quality jobs, develop the industry, and generate a new foreign currency source for the government. Furthermore, the government is actively trying to improve the business environment with reforms. 

Representative market data

Due to its poor infrastructure and prevalent corruption, conducting a market research project in Sierra Leone can be costly and time consuming. At Sagaci Research, we are able to provide you with the necessary tools to succeed thanks to our on the ground representatives which will help you paint an accurate picture of the whole Sierra Leone marketplace. 

Here are some of our offerings:

Market research methods in Sierra Leone

Online Panel

Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information


Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in Sierra Leone

  • One-off vs Continuous Brand Health Tracking

    When it comes to market research, an essential part of any business strategy, you will usually have two main choices – custom, or off-the-shelf, syndicated research. Fortunately, no matter your preference, Sagaci Research has significant experience in both. More specifically, in order to understand consumer behaviours and perceptions within a certain product category, brands will

  • Carbonated soft drinks in Ghana: The price is right

    Inflation and Carbonated Soft Drinks in Ghana The category of Carbonated Soft Drinks in Ghana was hit hard by inflation in recent months. In 2022, inflation in Ghana was high: up to 54% in December 2022 vs. 12.6% in December 2021.  Looking into the soft drinks industry in Ghana and particularly brands from groups like

  • Madar voted Top Quality brand of Detergent in Senegal

    The market for detergent in Senegal is constantly evolving, with an increasing demand for high quality laundry soap. A recent SagaBrand survey conducted in April 2023 asked members of the online panel in Senegal which brands of laundry represented either good or poor quality among the brands they know. From these results a quality score

  • Revolutionising Transportation: Analysis of the market of Ride-Hailing Apps in Africa

    Growth of ride-hailing apps in Africa Are you keeping up with the rapidly evolving ride-hailing apps market in Africa? With the rise of urbanisation and smartphone adoption across the continent, the demand for reliable and convenient transportation solutions has never been higher. From the big players like Uber and Bolt to the emerging startups, there