Market research in Madagascar

Despite widespread issues in Madagascar, the country offers notable opportunities. On demographic levels, the country’s population remains young, and education levels are rising. Madagascar also holds preferential trade agreements with the EU and US, and import trade with East Africa.

market research in angola
Market research in Madagascar

About Madagascar

Madagascar is an island nation located over 500 km away from the coast of East Africa. The country is home to over 25 million people, in addition to unique landscapes and countless endemic species. It is the most biodiverse country on earth, with over 12 thousand unique plants, and animals like lemurs or fossas. However, due to the countries’ isolation, its population has suffered incredibly and remains one of the poorest countries in the world. Majority of the population still lives under the poverty line. Furthermore, corruption and political instability have further hurt the country. 

Why conduct market research

Several sectors are poised for significant growth in the future, such as textile production and manufacturing, thanks to skilled workers and competitive wages. Your business would also benefit from low startup costs and good infrastructure in major cities of the country. 

However, Madagascar remains an attractive location for investment. It is at the forefront of some very globally demanded products. For example, it is the leading producer of vanilla. It is also an important exporter of sugar, coffee, and minerals such as gemstones. It is also home to unique industries: it is the only country that produces caviar in Africa.

Representative market data

Gaining a strong understanding of Madagascar should be instrumental in ensuring your successful development in the country. However, painting an accurate picture of its consumer base, can prove difficult due to evident differences in habits and trends between coastal and highland populations. Here at Sagaci Research, we are able to provide you the necessary tools to make informed decisions in Madagascar. Here are some of our offerings:

Market research methods in Madagascar

Online Panel

An Online Panel ready to answer your questions on the island. Get a lot of respondents from your target audience in an incredibly short timeframe in Madagascar. Learn more here. Click here for more information


SagaBrand allows you to effectively monitor your brand health on the island of Madagascar across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.


Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions! Gain access here. 


Learn about your performance across distribution channels of Madagascar. Make informed decisions by tracking performance across the retail channels. Contact us here

More about syndicated research in Madagascar

  • The Top 20 Beauty and Personal Care Brands in Africa in 2024

    Driven by demographic and economic expansion, the market for beauty and personal care brands in Africa is experiencing unprecedented growth. As the rivalry between local and international brands heats up, let’s delve into these brand performances across the continent. Specifically, we explore which brands boast the widest coverage in terms of market presence. Leveraging product

  • 2024 Insights into Fresh Food Consumption in Africa

    Fresh food consumption in Africa is intricately linked to the continent’s diverse climates and rich agricultural landscapes. Consequently, fruits and vegetables are essential parts of the diet across the region. A SagaPoll survey conducted with 16,300 respondents across 30 African countries in early June 2024 highlights the significance of fresh fruits and vegetables in the

  • The top banks in Côte d’Ivoire for customer satisfaction

    Discover the top banks in Côte d’Ivoire in terms of Customer Satisfaction as of May 2024. Customer satisfaction is a crucial indicator of a financial institution’s success. To achieve high scores, banks must meet customer requirements and expectations, fostering loyalty, retention, and advocacy. So let’s dive in with the SagaBrand tracker… The banking environment in

  • The largest product database in Africa

    For over 12 years, Sagaci Research has curated the largest product database in Africa. Through the expansive reach of our pan-african online panel we consistently gather product data directly from consumers themselves. Today, our database boasts over 400,000 products sourced from 30+ African countries and across dozens of FMCG categories. Leveraging the largest product database