Market research in Madagascar
Despite widespread issues in Madagascar, the country offers notable opportunities. On demographic levels, the country’s population remains young, and education levels are rising. Madagascar also holds preferential trade agreements with the EU and US, and import trade with East Africa.
About Madagascar
Madagascar is an island nation located over 500 km away from the coast of East Africa. The country is home to over 25 million people, in addition to unique landscapes and countless endemic species. It is the most biodiverse country on earth, with over 12 thousand unique plants, and animals like lemurs or fossas. However, due to the countries’ isolation, its population has suffered incredibly and remains one of the poorest countries in the world. Majority of the population still lives under the poverty line. Furthermore, corruption and political instability have further hurt the country.
Why conduct market research
Several sectors are poised for significant growth in the future, such as textile production and manufacturing, thanks to skilled workers and competitive wages. Your business would also benefit from low startup costs and good infrastructure in major cities of the country.
However, Madagascar remains an attractive location for investment. It is at the forefront of some very globally demanded products. For example, it is the leading producer of vanilla. It is also an important exporter of sugar, coffee, and minerals such as gemstones. It is also home to unique industries: it is the only country that produces caviar in Africa.
Representative market data
Gaining a strong understanding of Madagascar should be instrumental in ensuring your successful development in the country. However, painting an accurate picture of its consumer base, can prove difficult due to evident differences in habits and trends between coastal and highland populations. Here at Sagaci Research, we are able to provide you the necessary tools to make informed decisions in Madagascar. Here are some of our offerings:
Market research methods in Madagascar
Online Panel
An Online Panel ready to answer your questions on the island. Get a lot of respondents from your target audience in an incredibly short timeframe in Madagascar. Learn more here. Click here for more information.
SagaBrand
SagaBrand allows you to effectively monitor your brand health on the island of Madagascar across a number of KPIs. Make data-driven decisions using our downloadable reports. Find out about your options here.
SagaCube
Choose a category from a list of over 140, and start getting data about consumers. Find out about consumer patterns and preferences across demographics, identify trends, and make data-driven decisions! Gain access here.
SagaTracker
Learn about your performance across distribution channels of Madagascar. Make informed decisions by tracking performance across the retail channels. Contact us here.
More about syndicated research in Madagascar
-
Top Recommended Beer Brands in Nigeria
A recent SagaBrand survey shows that, among the main beer brands in Nigeria, Guinness is the most recommended beer (in terms of recommendation score). Over 700 members of our online panel in Nigeria shared their views on Nigerian beers brands. We asked panellists to tell us which brand, among the beer brands they have ever
02/02/2023 -
Consumers favourite banks in Kenya revealed
This article is exploring consumers’ favourite banks in Kenya in 2022 as the Kenya banking industry has seen steady growth in recent years. It has also gone through a number of important changes. The most notable one might be the increasing use of technology (mobile banking and digital platforms), to expand access to financial services
24/01/2023 -
Uncover the most preferred brands in Africa
If you are wondering what were consumers’ preferred brands in Africa in 2022, read on for some insights. The results might not be what you expect! In fact, several of the preferred brands are local brands, while it is not the usual suspects that we find on top! This, in itself, is an interesting
19/01/2023 -
Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?
Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.
05/01/2023
