Market research in South Africa

South Africa’s economy has been slowly recovering from the impact of the COVID-19 pandemic and has grown and reached 1.9 % in 2022. Another good news is that in the first half of 2022, employment growth has increased. Find out now how your business can profite from conducting market research in South Africa.

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About South Africa

South Africa is located at the southern tip of the African continent and it has a little, sub-Atlantic archipelago of the Prince Edwards Islands. The country has a mixed economy which means that there is private freedom, centralized economic planning, and government regulation. In addition, South Africa is known for its varied topography, breathtaking natural beauty, and cultural diversity which makes it an ideal destination for travelers. The country’s population has increased in 2022 to become approximately 60.6 million inhabitants.

Furthermore, the population is heterogeneous since they consist of black and white Africans and as a result, the citizens speak several languages that are based on their region and descendants. Those languages are Afrikaans, English, Pedi, Ndebele, Sotho, Swati, Tsonga, Venda, Xhosa, Tswana, and Zulu. The population’s access to the internet via mobile phones has increased since 2021 to reach 78.6 percent in 2022.

Why conduct market research in South Africa

 South Africa has a strong position in Africa as it’s a member of G20 that offers chances for business development and is advantaged to have an impact on trade beyond its borders. However, South Africa is still facing some challenges which are that inflation is growing to a 13-year high which consequently increased poverty to levels the country has never experienced before.

Representative market data

If you are looking to grow your business in South Africa, we can help you make the most out of your research project. We can provide you with the necessary tools to leverage your ideas and maximize your potential via our market research methods. Furthermore, at Sagaci Research, we can provide you access to our on-the-ground panel to answer your questions and gain valuable insight about your target market! Here are some of the ways we can help you fulfill your potential in South Africa. 

Market research methods in South Africa

Online Panel

Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information


Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in South Africa

  • Exploring Africa’s Bread Spread Market: Margarine takes the crown

    This article looks into Africa’s bread spread market. With increased exposure to global food trends and the diversification of bread spread options in Africa, consumers are more inclined to try new flavours and products, driving demand for a wider variety of spreads. Our latest report explores more specifically: These insights come from a combination of

  • The top yogurt brands in Africa in 2023

    In this article we explore the top yogurt brands in Africa as well as the various levels of yogurt consumption across the continent. Where do Africans consume the most yogurt and which brands are their favourites?  Yogurt consumption penetration in Africa Yogurt and fermented dairy products are deeply ingrained in the dietary traditions of various

  • Women’s Day in Africa: Insights on Gender Equality & Empowerment in 2024

    We took the opportunity of International Women’s Day on 8th March to survey members of SagaPoll, the pan-African online community, about issues faced by young women across the continent.  In a matter of a day, over 15,000 respondents of both genders from 36 countries shared their personal opinion. Here are some of the key highlights

  • Best soda brands in Africa in 2023

    Introducing the latest insights on the best soda brands in Africa in 2023 from SagaBrand, the continuous Brand Health Tracking Survey.   On a daily basis members of our online panel in Africa answer surveys related to FMCG (as well as non FMCG) consumer brands from their market.  The Sagabrand tracker covers dozens of categories including