Market research in South Africa

South Africa’s economy has been slowly recovering from the impact of the COVID-19 pandemic and has grown and reached 1.9 % in 2022. Another good news is that in the first half of 2022, employment growth has increased. Find out now how your business can profite from conducting market research in South Africa.

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About South Africa

South Africa is located at the southern tip of the African continent and it has a little, sub-Atlantic archipelago of the Prince Edwards Islands. The country has a mixed economy which means that there is private freedom, centralized economic planning, and government regulation. In addition, South Africa is known for its varied topography, breathtaking natural beauty, and cultural diversity which makes it an ideal destination for travelers. The country’s population has increased in 2022 to become approximately 60.6 million inhabitants.

Furthermore, the population is heterogeneous since they consist of black and white Africans and as a result, the citizens speak several languages that are based on their region and descendants. Those languages are Afrikaans, English, Pedi, Ndebele, Sotho, Swati, Tsonga, Venda, Xhosa, Tswana, and Zulu. The population’s access to the internet via mobile phones has increased since 2021 to reach 78.6 percent in 2022.

Why conduct market research in South Africa

 South Africa has a strong position in Africa as it’s a member of G20 that offers chances for business development and is advantaged to have an impact on trade beyond its borders. However, South Africa is still facing some challenges which are that inflation is growing to a 13-year high which consequently increased poverty to levels the country has never experienced before.

Representative market data

If you are looking to grow your business in South Africa, we can help you make the most out of your research project. We can provide you with the necessary tools to leverage your ideas and maximize your potential via our market research methods. Furthermore, at Sagaci Research, we can provide you access to our on-the-ground panel to answer your questions and gain valuable insight about your target market! Here are some of the ways we can help you fulfill your potential in South Africa. 

Market research methods in South Africa

Online Panel

Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information


Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.


Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here. 


Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here

More about syndicated research in South Africa

  • Pizza Hut vs Domino’s – Which is Africa’s favourite pizza?

    Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they

  • Beauty Report in Africa – differing priorities and trends

    We recently leveraged our African online research panel to understand more about the beauty market in Africa, focusing on beauty attitudes and priorities, particularly amongst young females. Read on to discover in which countries looking good is of the most importance. In addition, learn which brands come first to mind in relation to advertising across

  • Heineken vs Guinness: which is Africa’s favourite beer brand?

    Heineken and Guinness are among the most famous beer companies internationally. But is it the Irish stout or the Dutch pale lager to be crowned the favourite beer in Africa? In order to answer that question, we asked our online panel on our SagaPoll app which of the two they preferred.  Across the continent, the

  • The top priority issues for countries in Africa – Security a major concern across the Sahel

    We recently asked our online research panel in Africa about what they feel are the top 3 priority issues for their countries. Strikingly, we find results show security is a major concern in the Sahel region. The three E’s – Employment, Economy and Education Employment, Economy and Education are the top three priority issues for