Market research in Eswatini
Agriculture remains the most essential sector of the economy and employs around 70% of the labour force in Eswatini. Tourism is growing in importance, as the country manages to advertise and market its rich heritage, from its unique land formation, to the traditional Swazi crafts, or its luscious wildlife and reserves. In those two industry rest the strength of Eswatini’s economy.
About Eswatini
The Kingdom of Eswatini is a landlocked country in Southern Africa. It is one of the smallest countries on the continent. It is almost encircled by South Africa, but shares a small border with Mozambique. The Kingdom has a small population of slightly over 1 million, and is not evenly distributed. It is mostly rural, with around 75% living in rural areas, and its capital and most significant urban centre Mbabane has a population of under 70,000.
Difficult climatic conditions, with frequent droughts and floods, have made the country’s most important sector of agriculture significantly difficult. As a result, many adults cross the border into South Africa for work.
Why conduct market research
The kingdom suffers greatly from underlying issues. It has the highest HIV/AIDS prevalence rate in the world, making its adult population threatened. Furthermore, the majority of the country’s citizens depend on the informal economy. As a result, it is especially susceptible to external shocks, such as the one posed by Covid-19. The country has struggled to rebound, and its economy is still shrinking.
At first glance, the prospect offered by Eswatini’s marketplace may not be obvious. However, the country has strong infrastructure, with quality roads and telecommunications systems. Secondly, the country is very safe and peaceful, which should reassure you about the prospect of the country’s future.
Representative market data
Effectively conducting market research in the country can prove difficult. Eswatini has a unique consumer base, which is mostly rural and also often travels to neighboring countries to purchase goods and services. Here at Sagaci Research, we can provide you with the necessary tools to succeed in Eswatini. Here are some of our offerings:
Market research methods in Eswatini
Online Panel
Access your target market and gain the information you need in a very short time frame thanks to our mobile-based representatives. Click here for more information.
SagaBrand
Track your brand’s performance and turn valuable insights into results. We provide reports on a monthly, quarterly, or bi-annual basis; choose the best option for your business and start to monitor your brand health. Find out about your options here.
SagaCube
Gain access to a unique in depth report about the consumption habits of your target consumers. Choose from a list of over 140 items within your country of interest and download your report today! Gain access here.
SagaTracker
Get key information about which retail channels are most effective for your products. Get access to direct measurements in a tailor-made fashion for your needs. Contact us here.
More about syndicated research in Eswatini
-
Telecom usage in Africa: daily habits and mobile trends
Telecom usage in Africa is evolving, with mobile-first solutions playing a central role in how people connect, communicate, pay, and play. A recent SagaCube study identified which mobile solutions Africans use to access the internet at home, and uncovered broader insights into how digital tools shape everyday life. From internet access and mobile communication to
01/07/2025 -
Hair care market in Nigeria
Detailed insights on the hair care market in Nigeria Explore in-depth insights into the hair care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top hair care brands, packaging preferences, and shopper behaviour within the hair care category. Built from our proprietary data tools, it provides a detailed
30/06/2025 -
Alcoholic beverages market in Nigeria
Detailed insights on the alcoholic beverages market in Nigeria Explore in-depth insights into the alcoholic beverages market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed
30/06/2025 -
Canned and preserved foods market in Nigeria
Detailed insights on the canned and preserved foods market in Nigeria Explore in-depth insights into the canned and preserved foods market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top canned and preserved foods brands, packaging preferences, and shopper behaviour within the canned and preserved foods category. Built from
30/06/2025