Our presence

Market research in Algeria

Algeria provides unique opportunities in key sectors such as telecommunication and the digital economy thanks to its large youth cohort. Furthermore, the 2015 and 2018 waves of protectionist reforms saw the suspension on the imports of over 800 products. These reforms make the market prime for the development of products for the local market. See more


Market research in Angola

Angola is home to the 3rd youngest population in the world with a median age of approximately 16 years. In addition, it has the second highest fertility rate in the world with an average of 5.96 children per woman. These factors make Angola a prime location to truly penetrate a young and dynamic market with incredible potential as the country becomes increasingly attractive to investors. See more

Market Research in Benin

Market research in Benin

Benin remains a highly attractive market due to its high young and growing population and the economic potential of the country, despite the country’s struggles to access foreign markets. See more

Market research in Botswana

Market research in Botswana

Botswana is home to a growing economy, and a young population that has just entered the workforce. Your business would benefit from truly setting foot to take advantage of the lucrative future promised to Botswana’s economy. See more

Market Research in burkina faso 2

Market research in Burkina Faso

Burkina Faso is a landlocked country in West Africa with a population of 20 million people. About  70% of them live in rural settings (2020) and its economy is largely based on agriculture. Yet the % of urban population has been slowly but steadily growing over the past decades. See more

Market Research in Cape Verde

Market research in Cape Verde

Cape Verde provides you and your business incredible opportunities to access a geographically strategic market, with a diverse consumer base with strong purchasing power. See more

market research cameroon 2

Market research in Cameroon

With a population of 26 million people (2022), Cameroon occupies the 16th place on the list of the African countries by population. More than 58% of people live in an urban area and 34% have access to the Internet (2021).  See more

market research cote d ivoire

Market research in Côte d’Ivoire

Côte d’Ivoire is home to a growing economy, a flourishing agricultural, mining, and extractive sectors, and a thriving export market. Located in Western Africa, it has an extensive coastline, with one of the largest fishing ports in AfricaSee more

market research Democratic Republic of Congo (2)

Market research in the Democratic Republic of Congo

The population of the Democratic Republic of Congo is distributed among urban clusters, particularly among the northeast counties, which border Uganda, Rwanda, and Burundi and the largest city and capital of Kinshasa, located on the Congo River in the west. See more

Market research in Egypt

Market research in Egypt

Egypt’s already high population is growing very rapidly, putting stress on the country’s natural resources, education, and health care. Despite its tough geographic conditions, Egypt has a dynamic and diverse economy. See more

Market research in republic of congo Eswatini

Market research in Eswatini

Agriculture remains the most essential sector of the economy and employs around 70% of the labour force in Eswatini. Tourism is growing in importance, as the country manages to advertise and market its rich heritage, from its unique land formation, to the traditional Swazi crafts, or its luscious wildlife and reserves. In those two industry rest the strength of Eswatini’s economy. See more

market research in ethiopia

Market research in Ethiopia

Ethiopia is one of the continent’s fastest growing economies, in great part thanks to its large population and strong international trade network. See more

Panoramic view with parabolic tin roofs and palm trees of the African city of Libreville, capital of Gabon

Market research in Gabon

From the extensive petroleum industry to the hardwood or growing tourism industry, Gabon presents an amazing potential to develop your business. See more

Market research in Gambia

Market research in Gambia

Gambia has a small population, and is therefore home to a relatively small consumer base. However, the country does provide unique opportunities. See more

Market research in Ghana

Market research in Ghana

Ghana is extremely rich in natural resources, from gold and diamonds to petroleum or bauxite. It is one of West Africa’s leading countries, with the government keen on keeping it as such. See more

Market research in Guinea

Market research in Guinea

Guinea is located in West Africa, and shares borders with Senegal, Sierra Leone, Liberia, Côte d’Ivoire, and Mali. Guinea is a country in a strategic location, and has a rich history. See more

Market research in Guinea-Bissau

Market research in Guinea-Bissau

Guinea-Bissau is heavily reliant on agriculture, both subsistence and on a larger scale.The industry accounts for over half the country’s GDP. It makes up the primary income of over ¾ of the population. See more

Market research in Kenya

Market research in Kenya

Kenya is the most important economy in the East-African community You will find industries from agribusiness and processing, aviation and parts, construction, education, and energy flourishing and providing investment opportunities. See more

Market research in Madagascar 2

Market research in Madagascar

Despite widespread issues in Madagascar, the country offers notable opportunities. On demographic levels, the country’s population remains young, and education levels are rising. See more

Market research in Mali

Market research in Mali

Mali’s economy is quite dependent on gold mining and agricultural exports for revenue. As a result, its economic stability is reliant on the fluctuations of commodity prices and output. See more

Market research in Malawi 2

Market research in Malawi

Malawi’s capital, Lilongwe, is also the largest urban centre. Blantyre, in the south, is another notable city thanks to its importance and proximity to natural parks and preservation of history and culture. See more

Market research in Mauritania

Market research in Mauritania

Mauritania, located in Western Africa, is mainly a Saharan country, made up of 75% by desert. The southern part of the country, along the Senegal River and borders Mali, is semi-arid and is part of the Sahel Region.This geographic demarcation marks the border between two distinct regions, the Sahel and Maghreb countries to the north. See more

Market research in Mauritius

Market research in Mauritius

Mauritius’ government has set out an ambitious strategy to establish itself as a major player in the region. It aims to do so by serving as a gateway for investment into the continent, increasing use of renewable energies, and modernizing its infrastructure.  Most services are controlled by the government, such as electricity, water, and telecom. See more

Market research in Morocco 2

Market research in Morocco

Morocco is a large and diverse economy, it is the fifth largest by GDP on the continent. Around half of the country’s GDP comes from its services sector, with other major contributors being telecom, textiles, and tourism. Services also employ about 40% of the workforce. Morocco, a very urbanized country, has major urban centres along its Mediterranean and Atlantic coasts. See more

Market research in Mozambique

Market research in Mozambique

The government recently invested $500 million in the form of loans to allow small scale farmers to become more sustainable. The country is also investing large amounts in the mining sector in order to truly take advantage of its vast mineral deposits, ranging from coal and graphite to rare stones and rubies. See more

Market research in Namibia 2

Market research in Namibia

The Namibian marketplace provides a range of opportunities. A number of sectors are poised for strong growth in the coming years. Most exports are unprocessed products, meaning there is potential for growth in the local manufacturing and processing industries. See more

Market research in Nigeria

Market research in Nigeria

Nigeria is home to a population of over 200 million people, making it the largest market of Africa. Nigeria is located in Western Africa, and borders Benin, Niger, Chad and Cameroon. The country is rich and diverse, in addition to the five main languages, there are over 500 indigenous languages spoken today in Nigeria. See more

Market research in republic of congo

Market research in Republic of Congo

The Republic of Congo is a central African country and one of the largest countries of the continent. The country is home to resource rich soil and an export driven economy. Oil accounts for approximately 55% of GDP and 85% of exports by value. In order to reduce the country’s dependency on the oil sector, it is actively promoting ways to attract foreign investors in key sectors such as agriculture, construction and infrastructure, mining, and telecom and technology. See more

Market research in Senegal 2

Market research in Senegal

Senegal is a country located in West Africa and borders the Gambia, Guinea, Guinea-Bissau, Mali, and Mauritania. The country is regarded as one of the most stable democracies on the continent and is often engaged in regional mediation. See more

Market research in Sierra Leone

Market research in Sierra Leone

Sierra Leone is also located in a very attractive location, which gives you access to a number of extensive and well developed marketplaces. Sierra Leone’s membership in regional trade agreements grants access to 50 million people in Cote d’Ivoire to Guinea with the Mano River Union, or 400 million thanks to the Economic Community of West African States (ECOWAS). See more

market-research-in-south-africa 1

Market research in South Africa

South Africa has a strong position in Africa as it’s a member of G20 that offers chances for business development and is advantaged to have an impact on trade beyond its borders. However, South Africa is still facing some challenges which are that inflation is growing to a 13-year high which consequently increased poverty to levels the country has never experienced before. See more

market research in zimbabwe

Market research in Zimbabwe

 Zimbabwe’s economy heavily relies on agriculture as the majority of its citizens are rural people whose income is dependent on agriculture and this is apparent as the employment and income of 60-70 % of the population are derived from agricultural activities. See more