Top Body Lotion Brands in Kenya: Quality Rankings for the Best Moisturizers

Body lotion brands in Kenya are regularly used by over half of consumers, with 59% having used this category in the last four weeks according to SagaCube consumption tracker. Thanks to SagaBrand, the leading Brand Health Tracker in Kenya, we can dive into the personal care category to uncover which brands are consumers’ favourites. Among the 25 KPIs tracked on an on-going basis, today we focus on consumers’ perceptions of brand quality—specifically, which brands are viewed as representing good or poor quality.  Read on to discover the results from the SagaPoll online panel in Kenya ranking the best body lotions in Kenya.

Ranking of the top body lotion brands in Kenya

The body lotion market in Kenya offers a blend of local and international brands, each catering to diverse skincare needs. According to the Quality Score—calculated by balancing perceptions of good and poor quality—international brands tend to outperform local ones in terms of perceived quality.

Below is the list of top-rated body lotion brands in Kenya based on the Quality score:

1. Nivea (by Beiersdorf, Germany) 
2. Vaseline  (by Unilever, UK)
3. Nice & Lovely  (by L’Oreal, France)
4. Imperial Leather (by PZ Cussons, UK)
5. Versman (by L’Oreal, France)
6. Cussons Baby (by  PZ Cussons, UK)
7. Dove (by Unilever, UK)
8. Luron (by Buyline Industries, Kenya)
9. Amara (by Haco Industries, Kenya)
10. Valon (by Godrej Chemicals, India)
11. Family Care (by TTPL, Tanzania)
12. Venus (by PZ Cussons, UK)
13. Zoe (by Flame Tree Africa, Kenya )
14. Clere (by AMKA Products, South Africa)

Deep dive into the top-quality body lotion brands in Kenya

Leading the pack are large international brands, with Nivea, Vaseline, and Nice & Lovely securing the top three spots. These brands stand out with exceptionally high Good Quality scores, each reaching close to or above 80%. In contrast, the nearest competitors, such as Imperial Leather and Versman, fall behind with scores around 64% or lower.

These results solidify Nivea’s position as one of the leading brands in the Body Care category in Kenya, excelling not only in brand presence but also in capturing consumer trust. 

Surprisingly, despite Dove’s strong presence in Kenya and across the continent, it shows a relatively high percentage of Neutral ratings, indicating that many consumers remain unconvinced of its quality. Meanwhile, the South African brand Clere stands out for the wrong reasons, recording the lowest positive rating (35%) and the highest negative rating among all brands—6% of consumers familiar with it rate the brand as poor quality.

More on beauty and personal care brands in Africa

Body care and skincare are just two of the many FMCG categories we track monthly with SagaBrand across the continent. For example, we regularly provide insights on beauty and personal care trends in Africa. 

If you would like further insights on beauty and personal care in Kenya or another African country based on our online panel in Africa, get in touch with us. Please send an email to contact@sagaciresearch.com or simply click below.

Methodology

SagaBrand, the continuous tracking tool for brands across the African continent. Our online panel assesses around 2,000 brands on a daily basis.

• Question: Which of the following brands represents GOOD quality? Which of the following brands represents POOR quality? Score calculated as Good Quality – Poor Quality 
• Base: Respondents who are aware of the brand. Minimum base per brand.
• Population: adults in Kenya above 18 years old. 
• Period: September 2024