Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Egypt Morocco |
East Africa Ethiopia Kenya Tanzania Uganda |
| West and Central Africa Benin Burkina Faso Cameroon Gabon Ghana Guinea Ivory Coast Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 16 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Best quality supermarkets in Egypt: Carrefour leads the way
Wondering which are the top supermarkets in Egypt in terms of Quality according to consumers? Thanks to our monthly Brand Health Tracker SagaBrand survey, we can easily answer that. Read on to discover the feedback from our online panel in Egypt and the ranking of the best supermarkets in Egypt in October 2022. Ranking of
29/11/2022 -
Who is the Yogurt consumer in Nigeria?
Drinking yogurt in Nigeria Who is the Yogurt consumer in Nigeria and why is it important to find out? Because this is a booming category in the West African country and for several reasons. Indeed, the demand for nutrient-rich beverages such as drinking yogurt is driven by rising consumer health consciousness, improving consumer living standards,
24/11/2022 -
Pizza Hut vs Domino’s – Which is Africa’s favourite pizza?
Pizza Hut vs Domino’s Pizza, an interesting battle to watch as both brands have dominated the global pizza market for many years. They each operate about 18,000 stores worldwide including some on the African continent. In this context of fierce competition, we asked our pan-African online research panel SagaPoll which of the two chains they
18/11/2022 -
Favourite chocolate in Egypt – How the brand ranking evolved this year
Among milk, dark and white chocolate, everyone has their own go-to favourite. This article is looking at what are consumers’ favourite chocolate in Egypt, in terms of type of chocolate but also brands. Leveraging our SagaPoll online research panel in Egypt and SagaBrand, the continuous brand health tracking survey in Africa, we are able to
03/11/2022