Track your brand performance in Africa. Continuously.

Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.

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Categories

Consumer Goods / FMCG

Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers

Services

Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services

Countries

North Africa
Algeria
Egypt
Morocco
East Africa
Kenya
Tanzania
Uganda
Rwanda
West and Central Africa
Benin
Burkina Faso
Cameroon
DR Congo
Congo
Côte d’Ivoire
Gabon
Ghana
Guinea
Mali
Nigeria
Senegal
Togo
Southern Africa
Angola
Mozambique
South Africa
Zambia
Zimbabwe

Frequency

Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data on your brand performance in Africa!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 25 indicators for your brand and competitors

Gives you immediate insights on your brand health and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand health

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

A brand tracking tool can be your best ally

Download our white paper on how to measure your brand health performance in Africa.

Download now

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Immediate online access to collected data on your brand performance and brand health

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand, our brand performance and brand health tool

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    Introducing the latest insights on the best soda brands in Africa in 2023 from SagaBrand, the continuous Brand Health Tracking Survey.   On a daily basis members of our online panel in Africa answer surveys related to FMCG (as well as non FMCG) consumer brands from their market.  The Sagabrand tracker covers dozens of categories including

    26/02/2024
  • The Top Banks in Kenya for Customer Satisfaction

    Are you curious to know which are the top banks in Kenya in terms of Customer Satisfaction for 2023? Customer satisfaction is a crucial metric that reflects how well a bank meets the needs and expectations of its customers, ultimately influencing customer loyalty, retention, and advocacy.   SagaBrand, the largest Brand Health Tracker in Africa, tracks

    20/02/2024
  • Top 10 beer brands in Côte d’Ivoire in 2023

    In this article we explore the top beer brands in Côte d’Ivoire in 2023. More specifically, the beer brands consumers recommend the most to their peers. Interestingly, beer consumption in Côte d’Ivoire is among the highest in Africa (at 45% in the last 4 weeks) according to SagaCube, the Pan-African consumption tracker. Beer also happens

    23/01/2024
  • 5 benefits of conducting online surveys in Africa

    When it comes to conducting market research, there are many approaches. Face-to-face interviews, focus groups, in-depth interviews (IDIs), online surveys… Each proves valuable for different purposes, but with technological advancements progressing rapidly, and particularly since much of the world moved ‘online’ during the Covid-19 pandemic, the latter (online surveys) are becoming an ever more popular

    07/11/2023