Brand tracking in Africa
SagaBrand is Sagaci Research’s pan-African brand tracker. Monitor 40 brand health KPIs for your brand and competitors across 25 countries in Africa, updated monthly or quarterly.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Algeria Egypt Morocco |
East Africa Kenya Tanzania Uganda Rwanda |
| West and Central Africa Benin Burkina Faso Cameroon DR Congo Congo Côte d’Ivoire Gabon Ghana Guinea Mali Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 40 brand health indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health in Africa
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
Why a Brand Tracking tool matters in African markets
Download our white paper on how to measure your brand health performance in Africa.
Real-time Brand Health dashboard
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analysis for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started with Brand Tracking in Africa
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Top supermarkets in South Africa: what the data reveals about preference, satisfaction and brand positioning
Last updated on 24/06/2026 Related posts Ranking of the top supermarkets in Côte d’Ivoire according to consumers Grocery retail in South Africa: how retailers are adapting to new consumer needs Top Supermarkets in Cameroon based on customer satisfaction – 2024 ranking The Top Brands in Africa in 2024 based on Consumer Recommendation
06/05/2026 -
Ghana seasoning market: brand winners, loyalty drivers and emerging challengers
Last updated on 24/06/2026 Related posts Top laundry brands in South Africa: insights on Quality perception Top car brands in Africa: Toyota remains in the lead, but who’s next? Benchmarking African insurance brands: key insights from SagaBrand Top deodorants in DR Congo: insights and performance metrics
31/03/2026 -
Top Banks in South Africa: Awareness, Satisfaction & Brand Perception Rankings
Last updated on 26/06/2026 Related posts Top supermarkets in South Africa: what the data reveals about preference, satisfaction and brand positioning Ranking of the top banks in Cameroon according to consumers Tracking African bank performance with SagaBrand The Top Banks in Nigeria for Customer Satisfaction
05/02/2026 -
Laundry detergents in Zambia: key insights on usage and brands
Understanding laundry detergents in Zambia is essential for brands navigating a category shaped by strong habits, demographic differences and intense competition. SagaCube’s continuous consumption tracking provides granular consumer insights in Zambia on how households wash their clothes. Building on this, the SagaBrand brand health tracker uses data collected daily from our online panel in Zambia
15/12/2025