Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
|West and Central Africa
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 16 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand image, satisfaction and recommendation
What does SagaBrand track?
Positive Echo / Negative Echo
Good Quality / Poor Quality
Satisfaction / Dissatisfaction
Recommendation / Avoid
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable datasets in XLS or CSV format
Our insights from SagaBrand, our brand performance and brand health tool
This article is exploring consumers’ favourite banks in Kenya in 2022 as the Kenya banking industry has seen steady growth in recent years. It has also gone through a number of important changes. The most notable one might be the increasing use of technology (mobile banking and digital platforms), to expand access to financial services24/01/2023
If you are wondering what were consumers’ preferred brands in Africa in 2022, read on for some insights. The results might not be what you expect! In fact, several of the preferred brands are local brands, while it is not the usual suspects that we find on top! This, in itself, is an interesting19/01/2023
Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?
Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.05/01/2023
During the month of October, we checked consumers’ opinions about the best foodservice brands in South Africa. Our online survey asked panelists in the rainbow nation to tell us if they would recommend the QSR (Quick Service Restaurants) brands they have ever used in South Africa. The KPI used in this article is the Recommendation12/12/2022