Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Algeria Egypt Morocco |
East Africa Kenya Tanzania Uganda Rwanda |
| West and Central Africa Benin Burkina Faso Cameroon DR Congo Congo Côte d’Ivoire Gabon Ghana Guinea Mali Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 40 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analysis for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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Ranking of the top banks in Cameroon according to consumers
Ready to discover the top banks in Cameroon in 2025? A recent SagaBrand study (the continuous brand health tracker in Africa) reveals the best banks in Cameroon based on consumer perception of quality. We asked members of our online panel in Cameroon to tell us which banks they know, and among those, which they consider
15/07/2025 -
What are the most popular fast foods in Africa?
Recent consumer data reveals the most popular fast foods in Africa. According to SagaCube, the pan-African consumption tracker, fried chicken tops the list as the most consumed fast food across the continent, ahead of pizza and burger. Fried chicken: the most popular fast food in Africa Fried chicken stands out as the dominant fast food
12/06/2025 -
What are the top appliance brands in South Africa?
The market for small appliance brands in South Africa is rapidly growing. Products like kettles, toasters, and blenders are becoming indispensable kitchen essentials for households seeking convenience. This growth is driven by rising interest in home cooking and personal care. It is also supported by greater accessibility through new malls and booming e-commerce, boosted further
30/05/2025 -
Top laundry brands in South Africa: insights on Quality perception
Laundry brands in South Africa are a staple in households across the country, with consumers often placing high value on quality, scent, and affordability. In a market where both global and local players compete for attention, understanding which brands resonate most is key for marketers and manufacturers. To understand which laundry brands in South Africa
25/04/2025