Track your brand performance across Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 19 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Dairy, Spirits, Beer, Water, Juices & Soft Drinks, Confectionery & Snacks, Rice Pasta and Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Cafés & Restaurants, Grocery Retail, Sportswear & Fashion, Beauty & Personal Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Streaming Movies & Music, Media TV Radio & Print, Electronics, Car Manufacturers
Services
Airlines, Telecom, Insurance, Banks & Financial Services, Transportation & Delivery
Countries
| North Africa Egypt Morocco |
East Africa Kenya Tanzania Uganda |
| West and Central Africa Cameroon DR Congo Gabon Ghana Guinea Ivory Coast Nigeria Senegal |
Southern Africa Madagascar Malawi Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 14 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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South Africa’s top mobile phone brands 2021
With Christmas around the corner, we’ve gathered the results from our October SagaBrand surveys to share the top mobile phone / cell phone brands in South Africa, directly from the perspective of consumers. Top 3 recommended cell phone brands in South Africa Across the 14 KPIs tracked in SagaBrand (read more), Samsung, Apple and Huawei
02/12/2021 -
Nigeria’s best known foodservice brands
The October SagaBrand results are out for foodservice in Nigeria. Find out below which restaurant and fast food chains were most known… and which are still to be discovered by the masses. Why does brand awareness matter? Measuring the awareness of your brand and your competitors is the crucial first stage of your marketing strategy.
29/11/2021 -
SagaBrand: Beauty & Personal Care in Senegal
In this article, we explain the What? Why? Where? and How? of SagaBrand. We then share recent results from Beauty & Personal Care in Senegal, in which 82% of our panel reported that they believe NIVEA represents good quality. What is SagaBrand? SagaBrand is our continuous brand health performance tracking tool. For brands in over
16/11/2021 -
Ariel takes the lead as Kenya’s preferred detergent
In Kenya, 38% of respondents chose Ariel as their preferred detergent. Sunlight was the nation’s next favourite – with 29% preferring the brand out of all those they had ever used. The results arrive from the October SagaBrand survey, in which our proprietary panel provided their opinions about brands in Kenya. The panel reflects the
10/11/2021