Track your brand performance in Africa. Continuously.
Use our SagaBrand product to track your brand performance and brand health across 25 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers
Services
Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services
Countries
| North Africa Algeria Egypt Morocco |
East Africa Kenya Tanzania Uganda Rwanda |
| West and Central Africa Benin Burkina Faso Cameroon DR Congo Congo Côte d’Ivoire Gabon Ghana Guinea Mali Nigeria Senegal Togo |
Southern Africa Angola Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data on your brand performance in Africa!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 25 indicators for your brand and competitors
Gives you immediate insights on your brand health and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand health
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
A brand tracking tool can be your best ally
Download our white paper on how to measure your brand health performance in Africa.
Immediate online access to collected data on your brand performance and brand health
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand, our brand performance and brand health tool
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The Top Brands in Africa in 2024 based on Consumer Recommendation
Using insights from our SagaBrand online brand tracker, we identified the top brands in Africa in 2024 (Q1 & Q2) based on consumer recommendation. This year’s African brand rankings showcase the most trusted and highly recommended brands across a range of categories, highlighting consumer loyalty and preferences. Top recommended brands in Africa Leading the pack
10/09/2024 -
The Top Banks in Nigeria for Customer Satisfaction
Discover the top banks in Nigeria for customer satisfaction as of June 2024. With formal financial inclusion in Nigeria rising significantly from 56% in 2020 to 64% in 2023*, monitoring the performance of financial institutions in this key sector is essential. Because customer satisfaction is a crucial indicator of a bank’s performance, let’s explore which
22/07/2024 -
The top banks in Côte d’Ivoire for customer satisfaction
Discover the top banks in Côte d’Ivoire in terms of Customer Satisfaction as of May 2024. Customer satisfaction is a crucial indicator of a financial institution’s success. To achieve high scores, banks must meet customer requirements and expectations, fostering loyalty, retention, and advocacy. So let’s dive in with the SagaBrand tracker… The banking environment in
06/06/2024 -
The top Foodservice brands in Kenya based on Customer Satisfaction
Today we explore the top foodservice brands in Kenya in terms of Customer Satisfaction. In a highly competitive fast food industry with new international players entering the market, it is even more critical for the various players to keep a close eye on their performance and consumers’ perception. Via the pan-african online panel SagaPoll, we track
02/05/2024