Track your brand performance across Africa. Continuously.

Use our SagaBrand product to track your brand related metrics across 19 African countries and visualize insights and data, all in one place.



Consumer Goods / FMCG

Dairy, Spirits, Beer, Water, Juices & Soft Drinks, Confectionery & Snacks, Rice Pasta and Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Cafés & Restaurants, Grocery Retail, Sportswear & Fashion, Beauty & Personal Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Streaming Movies & Music, Media TV Radio & Print, Electronics, Car Manufacturers


Airlines, Telecom, Insurance, Banks & Financial Services, Transportation & Delivery


North Africa
East Africa
West and Central Africa
DR Congo
Ivory Coast
Southern Africa
South Africa


Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 14 indicators for your brand and competitors

Gives you immediate insights on your brand and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

Immediate online access to collected data

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand

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    Grow your sales by being there If your goal is to grow your sales and you want to try a new approach, we have a valuable method to share with you today. Mental and Physical availability: the key to make your sales grow You’ve probably heard about Byron Sharp, a Professor of Marketing Science and

  • Best beauty and personal care brands in Cameroon

    Since 1911, German-brand, NIVEA, has been helping keep skin feeling great right across the world. This August, unchanged since July, the brand topped the leaderboard 🥇 for ‘good quality’ beauty and personal care brands in Cameroon in our SagaBrand polls. Pharmapur 🥈 and Biopharma 🥉 also made the top 3, ahead of Axe, Moby Bébé,

  • The race is on – BMW or Mercedes… or Toyota?!

    Daily data collection from more than 20,000 consumers over 12 months via the SagaPoll mobile app, showcases that Toyota poses a real competition to its German rivals in certain parts of the African continent, as well as highlighting interesting differences between demographic groups. Within South Africa, BMW topped the June rankings for preferred automotive brands,

  • 5 reasons brand-tracking can help you unlock success in Africa

    How well do you know your brand and your competitors? We think that a strong brand image is the key to success. Brands with higher awareness, customer satisfaction and recommendation can not only charge higher prices and attract more customers, but also attract the best talent to join your teams – taking your brand further