Track your brand performance across Africa. Continuously.
Use our SagaBrand product to track your brand related metrics across 19 African countries and visualize insights and data, all in one place.
Categories
Consumer Goods / FMCG
Dairy, Spirits, Beer, Water, Juices & Soft Drinks, Confectionery & Snacks, Rice Pasta and Noodles, Sauces Dressings & Condiments
Non FMCG and Retail
Cafés & Restaurants, Grocery Retail, Sportswear & Fashion, Beauty & Personal Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Streaming Movies & Music, Media TV Radio & Print, Electronics, Car Manufacturers
Services
Airlines, Telecom, Insurance, Banks & Financial Services, Transportation & Delivery
Countries
| North Africa Egypt Morocco |
East Africa Kenya Tanzania Uganda |
| West and Central Africa Cameroon DR Congo Gabon Ghana Guinea Ivory Coast Nigeria Senegal |
Southern Africa Madagascar Malawi Mozambique South Africa Zambia Zimbabwe |
Frequency
Monthly, Quarterly, Bi-annual
Pick your category and country, and start getting data!
A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.
Pick your category
Pick your countries of interest
Select your frequency
Track 14 indicators for your brand and competitors
Gives you immediate insights on your brand and your competitors in the local market
Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation
What does SagaBrand track?
Awareness
Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent
Continuously collect data and insights related to your brand
Track brand performance
Monitor your brand health on an ongoing basis.
Benchmark yourself against your peers
Assess how your brand is doing against competitors
Monitor competitive threats
Track new up and coming brands in your market
Assess your brand image
Track your brand image KPIs and see how perceptions evolve
Measure the impact of your marketing activities
Assess how your marketing activities are impacting your brand metrics
Assess the buzz around brands
Keep an eye on word-of-mouth and other buzz metrics
Immediate online access to collected data
No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business
Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format
Get started
We are here to help you! Ask us anything or schedule a meeting!
Our insights from SagaBrand
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Looking to grow your sales? The key is to be mentally and physically there
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17/09/2021 -
Best beauty and personal care brands in Cameroon
Since 1911, German-brand, NIVEA, has been helping keep skin feeling great right across the world. This August, unchanged since July, the brand topped the leaderboard 🥇 for ‘good quality’ beauty and personal care brands in Cameroon in our SagaBrand polls. Pharmapur 🥈 and Biopharma 🥉 also made the top 3, ahead of Axe, Moby Bébé,
13/09/2021 -
The race is on – BMW or Mercedes… or Toyota?!
Daily data collection from more than 20,000 consumers over 12 months via the SagaPoll mobile app, showcases that Toyota poses a real competition to its German rivals in certain parts of the African continent, as well as highlighting interesting differences between demographic groups. Within South Africa, BMW topped the June rankings for preferred automotive brands,
10/09/2021 -
5 reasons brand-tracking can help you unlock success in Africa
How well do you know your brand and your competitors? We think that a strong brand image is the key to success. Brands with higher awareness, customer satisfaction and recommendation can not only charge higher prices and attract more customers, but also attract the best talent to join your teams – taking your brand further
30/08/2021