Track your brand performance in Africa. Continuously.

Use our SagaBrand product to track your brand performance and brand health across 21 African countries and visualize insights and data, all in one place.

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Categories

Consumer Goods / FMCG

Yoghurt, Milk, Cheese, Wine, Beer, RTDs, Cider, Whisky, Vodka, Gin, Rum, Brandy & Cognac, CSD, Juice, Bottled Water, Energy & Malt Drinks, Sugar Confectionery, Gum, Chocolate, Salty snacks, Rice, Pasta & Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Restaurants & Cafés, Supermarkets, Sportswear & Fashion, Make Up, Skin Care, Hair Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Electronics, Car Manufacturers

Services

Transportation & Delivery, Airlines, Telecom, Insurance, Banks & Financial Services

Countries

North Africa
Egypt
Morocco
East Africa
Ethiopia
Kenya
Tanzania
Uganda
West and Central Africa
Benin
Burkina Faso
Cameroon
Gabon
Ghana
Guinea
Ivory Coast
Nigeria
Senegal
Togo
Southern Africa
Angola
Mozambique
South Africa
Zambia
Zimbabwe

Frequency

Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data on your brand performance in Africa!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 16 indicators for your brand and competitors

Gives you immediate insights on your brand health and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Awareness
Echo
Positive Echo / Negative Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand health

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

A brand tracking tool can be your best ally

Download our white paper on how to measure your brand health performance in Africa.

Download now

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Immediate online access to collected data on your brand performance and brand health

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand, our brand performance and brand health tool

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    24/01/2023
  • Uncover the most preferred brands in Africa

    If you are wondering what were consumers’ preferred brands in Africa in 2022, read on for some insights. The results might not be what you expect! In fact, several of the preferred brands are local brands, while it is not the usual suspects that we find on top!   This, in itself, is an interesting

    19/01/2023
  • Preferred social media and communication apps across Africa: what makes Telegram a success in Ethiopia?

    Our 2022 SagaBrand surveys revealed that Whatsapp is the preferred social media and communication app in 25 out of 27 African countries. Ethiopia and Algeria have unique preferences which we explore more below. Preferred social media apps in Africa Over 6,700 respondents, aged 18 to 25, shared their views about social media and communication platforms.

    05/01/2023
  • Mugg & Bean, the most recommended Foodservice brand in South Africa

    During the month of October, we checked consumers’ opinions about the best foodservice brands in South Africa. Our online survey asked panelists in the rainbow nation to tell us if they would recommend the QSR (Quick Service Restaurants) brands they have ever used in South Africa. The KPI used in this article is the Recommendation

    12/12/2022