Track your brand performance across Africa. Continuously.

Use our SagaBrand product to track your brand related metrics across 19 African countries and visualize insights and data, all in one place.

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Categories

Consumer Goods / FMCG

Dairy, Spirits, Beer, Water, Juices & Soft Drinks, Confectionery & Snacks, Rice Pasta and Noodles, Sauces Dressings & Condiments

Non FMCG and Retail

Cafés & Restaurants, Grocery Retail, Sportswear & Fashion, Beauty & Personal Care, OTC Drugs, Home Care, Household Appliances, E-Commerce, Social Media, Streaming Movies & Music, Media TV Radio & Print, Electronics, Car Manufacturers

Services

Airlines, Telecom, Insurance, Banks & Financial Services, Transportation & Delivery

Countries

North Africa
Egypt
Morocco
East Africa
Kenya
Tanzania
Uganda
West and Central Africa
Cameroon
DR Congo
Gabon
Ghana
Guinea
Ivory Coast
Nigeria
Senegal
Southern Africa
Madagascar
Malawi
Mozambique
South Africa
Zambia
Zimbabwe

Frequency

Monthly, Quarterly, Bi-annual

Pick your category and country, and start getting data!

A simple way to start getting data on your brand performance but also on your competitors. We use a standard questionnaire and approach across all countries and categories, so you don’t need to worry about it.

Pick your category
Pick your countries of interest
Select your frequency

Track 14 indicators for your brand and competitors

Gives you immediate insights on your brand and your competitors in the local market

Brand awareness and visibility
Brand purchase
Brand image, satisfaction and recommendation

What does SagaBrand track?

Awareness
Echo
Reach
Good Quality / Poor Quality
Ever Purchased
Recently Purchased
Preferred
Satisfaction / Dissatisfaction
Recommendation / Avoid
Future Consideration
Purchase Intent

Continuously collect data and insights related to your brand

Track brand performance

Monitor your brand health on an ongoing basis.

Benchmark yourself against your peers

Assess how your brand is doing against competitors

Monitor competitive threats

Track new up and coming brands in your market

Assess your brand image

Track your brand image KPIs and see how perceptions evolve

Measure the impact of your marketing activities

Assess how your marketing activities are impacting  your brand metrics

Assess the buzz around brands

Keep an eye on word-of-mouth and other buzz metrics

Immediate online access to collected data

No need to wait for a report, immediate access to the data, pre-analyzed and pre-charted. Our platform transforms raw data into structured analyses for your business

Online dashboard with all historical data
Downloadable reports
Downloadable datasets in XLS or CSV format

Get started

We are here to help you! Ask us anything or schedule a meeting!

Our insights from SagaBrand

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