Top 10 e-commerce brands in Kenya

Jumia and MyDawa lead the Top 10 e-commerce brands in Kenya

First, the ranking of the TOP 10 e-commerce brands in Kenya shows that Jumia, MyDawa and Dial a Delivery have the highest brand satisfaction level in this category. According to SagaBrand, our Brand Health Tracker tool, Glovo, Kilimall and Copia come next. Finally Uber Eats, Bolt Foods, Jumia Food and Masoko close the list.

Top 10 e-commerce brands in Kenya

You can also read how this ranking evolved from May 2021: e-commerce brand tracking in Kenya

Want to know more about market research in Kenya?

Sagaci Research has an established online panel in Africa with respondents across 34 countries. Our online panel and data collection capabilities help businesses understand consumers across the continent.

Finally, for more information on how we conduct market research in Kenya, send us an email to Alternatively, contact us using the form below.


SagaBrand, the continuous brand tracking tool in Africa. In Kenya, we assess more than 150 brands against 16 KPIs on a daily basis.

Satisfaction KPI: For which brands are you a SATISFIED customer?

Base: People who have ever purchased the brand.

Population: Adults in Kenya above 18 years old

Period: February 2022