- 15/07/2025
- Posted by: Monique Sperandio
- Categories: Articles, Bank, Cameroon, Financial Services, SagaBrand
Ready to discover the top banks in Cameroon in 2025?
A recent SagaBrand study (the continuous brand health tracker in Africa) reveals the best banks in Cameroon based on consumer perception of quality. We asked members of our online panel in Cameroon to tell us which banks they know, and among those, which they consider to be of good and poor quality.
Read on to find out which are the most trusted banks in Cameroon right now.
Ranking of the top banks in Cameroon
The Quality Score is one of the 25 Key Performance Indicators (KPIs) SagaBrand tracks. In this analysis, we focus on the Net Quality Score calculated by subtracting poor quality mentions from good quality ones.
Below is the ranking of popular banks in Cameroon based on the Net Quality Score:
- Afriland First Bank (from Cameroon) – 71%
- UBA – United Bank for Africa (from Nigeria) – 51%
- Ecobank (from Togo) – 47%
- Société Générale Cameroun (majority French-owned at the time of writing) – 41%
- BICEC (majority-owned by Moroccan Banque Populaire) – 38%
- SCB – Société Commerciale de Banque (majority-owned by Moroccan Attijariwafa Bank) – 28%
- BGFI Bank (from Gabon) – 26%
- Access Bank (from Nigeria) – 25%
- NFC Bank (from Cameroon) – 25%
- Bange Bank (from Equatorial Guinea) – 25%
Which banks are standing out in Cameroon in 2025?
In this ranking of the leading retail banks in Cameroon, one bank clearly stands out claiming the top spot on Quality perception:
#1 Afriland First Bank leads the ranking by a wide margin, with a 71% Quality Score, driven by 73% positive ratings and just 3% negative feedback. We can attribute this strong performance to several key factors. Unlike many top banks in Cameroon that operate as subsidiaries of foreign groups (such as Société Générale, UBA, and Ecobank), Afriland is majority Cameroonian-owned. It is also the country’s largest financial group, ranking first in total assets, customer deposits and loans, and operating an extensive branch network of 80+ locations.
Other leading banks in Cameroon on consumer perception
#2 UBA – United Bank for Africa holds the second position in quality with a strong Quality Score of 51%,far behind market leader Afriland. As a Nigerian bank with a strong pan-African presence across 20 countries, UBA has a smaller branch network in Cameroon (20+ branches) compared to Afriland. Nevertheless, it stands out for its innovative digital banking solutions (offered through AI-powered chat banking, USSD access, mobile apps, and seamless integration with mobile money platforms) and its strategic focus on key urban markets.
#3 Ecobank ranks third in quality with a Quality Score of 47%, driven by 52% of respondents rating it positively and only 6% expressing a negative opinion. Headquartered in Togo, Ecobank is the most widely established banking group in Africa, with a presence in 35 markets across the continent. In 2025, it was named Best Bank in Africa by Global Finance, reinforcing its strong panafrican reputation. The bank has prioritized digitalization as a core pillar of its growth strategy, offering products and services through low-cost-to-serve platforms, enhancing both efficiency and accessibility. This result is consistent with our observations from three years ago, when Ecobank often ranked among the top three banks in Africa, particularly in Francophone markets.
Notably, two of the top three banks (UBA and Ecobank) are relatively recent entrants, having established operations in the 2000s. Yet, they outperform long-established institutions such as Société Générale, BICEC, and SCB, present in the market since as early as the 1950s and 1970s.
More insights on the top-rated banks in Africa
With SagaBrand, we continuously monitor consumer behaviour across Africa through our online panel in Africa, including in the financial services sector. Our data allows banks and financial institutions to dive deeper into how their brand perception and it evolves over time.
We regularly publish insights such as the top banks in Morocco, Nigeria, South Africa, Côte d’Ivoire, or Kenya.
If you want to explore further consumer trends in financial services, we’d be happy to assist.
To learn more about brand tracking in Cameroon, reach out to us at contact@sagaciresearch.com or click below.
Methodology
This analysis is powered by SagaBrand, the largest tracking tool for brands across the African continent. It asseses more than 2,000 brands on a daily basis via our online panel.
Questions:
- Which of the following brands represents GOOD quality? Which of the following brands represents POOR quality? Score calculated as Good Quality – Poor Quality
Base: 738
Period: July 2025
Population: adults in Cameroon above 18 years old who are aware of the brands
