Massmart to open six new Builders Warehouse outlets

South Africa-based Massmart has unveiled plans to open six new Builders Warehouse stores over the next two years.These stores will located in Kenya, Mozambique, Swaziland and Zambia.

Massmart currently has 108 stores under various “Builders” sub-banners (Builders Warehouse, Builders Express, Builders Trade Depot and Builders Superstore), with six of these (all Builders Warehouse) located outside of South Africa. Builders Warehouse targets both DIY enthusiasts and building contractors.
In most of sub-Saharan Africa, the construction materials sector is currently dominated by a combination of traditional traders and direct sales from manufacturers, and Massmart is aiming to spearhead the sector’s modernisation at a time when construction activity in booming in such markets at Kenya.
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