- Posted by: Julien Garcier
- Categories: Cameroon, Cote d'Ivoire, Retail, SagaRetail, Senegal, Supermarkets
CFAO recently opened its third Supeco outlet in the Dakar suburb of Golf Sud. The banner debuted in the local market in April this year and a second store was added in September – both of which are also located in the Senegalese capital. Previously, CFAO had operated a single Carrefour Market in Senegal. It faces an entrenched rival in the shape of Auchan, which currently has 30 outlets in the country, 25 of which are in the capital.
According to Jean-Christophe Brindeau, CEO of CFAO Retail, “With Supeco, we are entering a new market segment, which is essential in Africa. It represents 60% of consumers in urban centers.” Late last year, he revealed that CFAO was pivoting away from the hypermarket and supermarket formats in West Africa in order to concentrate on the development of cash & carry outlets.
CFAO franchises the Supeco banner from Carrefour and also has plans to bring it to Cameroon and Côte d’Ivoire. However, having previously announced that Supeco would debut in these markets before the end of this year (with a target of nine stores in three markets), these openings have now been delayed until 2020. Outside of Africa, the Supeco banner can be found in Brazil, Spain, France, Italy, Morocco, Poland, and Romania.
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