Top Face Care brands in Kenya: Awareness and Quality insights

Face care brands in Kenya play an essential role in the daily routines of many consumers, highlighting the country’s growing focus on personal care and skincare. Within this competitive landscape, a select few brands stand out for their strong awareness and perceived quality. Leveraging insights from SagaBrand, our continuous brand health tracker in Kenya, we evaluated the leading names shaping the market as of 2024. Backed by detailed feedback from SagaPoll panel members, this analysis provides a closer look at the preferences driving Kenya’s face care market.

Best Face Care brands in Kenya

The results of an online survey conducted with over 830 Kenyan consumers reveal that Nivea leads the market, with an impressive 90% brand awareness, demonstrating its strong visibility among Kenyan consumers.

Garnier follows with 69%, while Even & Lovely secures the third spot with 55%. These brands dominate the face care market in Kenya by consistently engaging consumers.

Here is the full ranking based on brand awareness:

1. Nivea (by Beiersdorf, Germany) 
2. Garnier (by L’Oréal, France)
3. Even & Lovely (by Unilever)
4. Luron (by Buyline Industries, Kenya)
5. Goldtouch (by SymbaCo Cosmetics, Kenya)
6. L’Oréal (France)
7. CeraVe (by L’Oréal, France)
8. Dr Rashel 
9. Clinique (by Estée Lauder, France)
10. La Roche Posay (by L’Oréal, France)

Top Brands in Quality perception

When it comes to quality evaluation, Nivea leads the ranking with an impressive net quality score of 88%, underscoring its trusted reputation among Kenyan consumers. This score, calculated as the difference between ‘Good Quality’ and ‘Poor Quality,’ reflects the brand’s strong performance locally. Furthermore, Nivea’s dominance in Kenya aligns with its leadership in the broader African personal care market, as highlighted in our recent analysis of beauty and personal care brands in Africa in 2024.

Garnier secures a strong second position in Quality with a score of 85%, followed by La Roche Posay at 74%, recognized for its premium skincare products. These leaders represent the best in quality face care products in Kenya according to surveyed panel members.

More on the personal care market in Kenya

Among the many FMCG categories tracked by our pan-African brand tracker, the personal care market is a key focus. Recently, we took a closer look at the body care segment in Kenya, uncovering valuable insights into consumer preferences.

If you would like further insights on skincare or more generally beauty and personal care in Kenya based on our online panel in Kenya, get in touch with us. Please send an email to contact@sagaciresearch.com or click below.

Methodology

This analysis is powered by SagaBrand, the continuous tracking tool for brands across the African continent. Our online panel assesses around 2,000 brands on a daily basis.

• Question: Which of the following brands have you ever heard of? Base: All respondents.
• Question: Which of the following brands represents GOOD quality? Which of the following brands represents POOR quality? Score calculated as Good Quality – Poor Quality. Base: Respondents who are aware of the brand. Minimum base per brand.
• Population: adults in Kenya above 18 years old. 
• Period: August 2024