- 29/08/2013
- Posted by: Julien Garcier
- Categories: Consumer Goods / FMCG, Ethiopia
Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com
Part 1: Methodology
- Page 6
- Sample breakdown by geographic location in % (figure 1)
- Sample breakdown by gender in % (figure 2)
- Sample breakdown by age of respondent in % (figure 3)
Part 2: Income and Expenditures
- Page 9
- Split of Addis Ababa population by income bracket in % in 2013 (figure 4)
- Split of total Ethiopia population by income bracket in % in 2013 (figure 5)
- Page 10: Average size of households in Addis Ababa in number of members (figure 6)
- Page 11: Breakdown of population by SEC and highest level of education attained in % (figure7)
- Page 12: Average monthly household income by SEC in US Dollars in 2013 (figure 8)
- Page 13: Average households monthly income by sub cities in US Dollars (figure 9)
- Page 14: Breakdown of average spending by category and by SEC in 2013 (figure 10)
- Page 15
- Population breakdown by type of employment in % (figure 11)
- Population breakdown by sector of employment in % (figure 12)
- Page 16
- Population breakdown by type of employment by SEC in % (figure 13)
- Population breakdown by sector of employment by SEC in % (figure 14)
Part 3: Ownership and assets
- Page 18: Breakdown of dwelling ownership by SEC in % (figure 15)
- Page 19: Type of dwelling owned or rented by SEC in % in 2013 (figure 16)
- Page 20: Ownership (penetration) of household goods in % in 2013 (figure 17)
- Page 21: Ownership of household goods in SECs A and E in % in 2013 (figure 18)
- Page 22: Household good adoption curves in 2013 by monthly income (figure 19)
- Page 23: Household good first time purchase by SEC in % in 2013 (figure 20)
Part 4: Savings and financial services
- Page 25: Breakdown of average monthly income by SEC and by usage in US Dollars, % in 2013 (figure 21)
- Page 26: Share of savings and give-aways from total household monthly income in US Dollars (figure 22)
- Page 27
- Breakdown of main saving motive in % (figure 23)
- Breakdown of main saving motive by SEC in % (figure 24)
- Page 28
- Penetration of bank accounts in % (figure 25)
- Penetration of bank accounts by SEC in % (figure 26)
- Page 29
- Penetration of insurance in % (figure 27)
- Penetration of insurance by SEC in % (figure 28)
- Page 30: Penetration of insurance products by SEC in % (figure 29)
Part 5: Shopping behaviors / channel visited
- Page 32: Retail channel visited in past 4 weeks by SEC in % (figure 30)
- Page 33
- Share of retail channels for fruits and vegetables purchases by SEC in % (figure 31)
- Share of retail channels for dairy product purchases by SEC in % (figure 32)
- Page 34
- Share of retail channels for water and soft drink purchases by SEC in % (figure 33)
- Share of retail channels for personal care product purchases by SEC in % (figure 34)
Part 6: Mobile, internet and TV behaviors
- Page 36: Penetration of internet by SEC in % in 2013 (figure 35)
- Page 37: Channels of accessing internet by SEC in % in 2013 (figure 36)
- Page 38: Breakdown of satellite access by access method in % in 2013 (figure 37)
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