HomeInsightsSectorsConsumer Goods / FMCGThe Addis Ababa consumer – Full table of content

The Addis Ababa consumer – Full table of content

  • 29/08/2013
  • Posted by: Julien Garcier
  • Categories: Consumer Goods / FMCG, Ethiopia
18 Comments

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1: Methodology

  • Page 6
    • Sample breakdown by geographic location in % (figure 1)
    • Sample breakdown by gender in % (figure 2)
    • Sample breakdown by age of respondent in % (figure 3)

Part 2: Income and Expenditures

  • Page 9
    • Split of Addis Ababa population by income bracket in % in 2013 (figure 4)
    • Split of total Ethiopia population by income bracket in % in 2013 (figure 5)
  • Page 10: Average size of households in Addis Ababa in number of members (figure 6)
  • Page 11: Breakdown of population by SEC and highest level of education attained in % (figure7)
  • Page 12: Average monthly household income by SEC in US Dollars in 2013 (figure 8)
  • Page 13: Average households monthly income by sub cities in US Dollars (figure 9)
  • Page 14: Breakdown of average spending by category and by SEC in 2013 (figure 10)
  • Page 15
    • Population breakdown by type of employment in % (figure 11)
    • Population breakdown by sector of employment in % (figure 12)
  • Page 16
    • Population breakdown by type of employment by SEC in % (figure 13)
    • Population breakdown by sector of employment by SEC in % (figure 14)

Part 3: Ownership and assets

  • Page 18: Breakdown of dwelling ownership by SEC in %  (figure 15)
  • Page 19: Type of dwelling owned or rented by SEC in %  in 2013 (figure 16)
  • Page 20: Ownership (penetration) of household goods in % in 2013 (figure 17)
  • Page 21: Ownership of household goods in SECs A and E in % in 2013 (figure 18)
  • Page 22: Household good adoption curves in 2013 by monthly income (figure 19)
  • Page 23: Household good first time purchase by SEC in % in 2013 (figure 20)

Part 4: Savings and financial services

  • Page 25: Breakdown of average monthly income by SEC and by usage in US Dollars, % in 2013 (figure 21)
  • Page 26: Share of savings and give-aways from total household monthly income in US Dollars (figure 22)
  • Page 27
    • Breakdown of main saving motive in % (figure 23)
    • Breakdown of main saving motive by SEC in % (figure 24)
  • Page 28
    • Penetration of bank accounts in % (figure 25)
    • Penetration of bank accounts by SEC in % (figure 26)
  • Page 29
    • Penetration of insurance in % (figure 27)
    • Penetration of insurance by SEC in % (figure 28)
  • Page 30: Penetration of insurance products by SEC in % (figure 29)

Part 5: Shopping behaviors / channel visited

  • Page 32: Retail channel visited in past 4 weeks by SEC in % (figure 30)
  • Page 33
    • Share of retail channels for fruits and vegetables purchases by SEC in % (figure 31)
    • Share of retail channels for dairy product purchases by SEC in % (figure 32)
  • Page 34
    • Share of retail channels for water and soft drink purchases by SEC in % (figure 33)
    • Share of retail channels for personal care product purchases by SEC in % (figure 34)

Part 6: Mobile, internet and TV behaviors

  • Page 36: Penetration of internet by SEC in % in 2013 (figure 35)
  • Page 37: Channels of accessing internet by SEC in % in 2013 (figure 36)
  • Page 38: Breakdown of satellite access by access method in % in 2013 (figure 37)

 



18 Comments

Comments are closed.