Preferred beauty and personal care brands in South Africa

This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and Clinique.

SagaBrand the continuous tracking tool for brands across the African continent In South Africa, more than 500 brands are assessed on a daily basis via our online panel.
Survey Question: From the following brands, which one is your preferred brand?
Base: Respondents who have ever purchased the brand
Population: adults above 18 years old
Period: April 2021
N: 800

Download the full ranking (27 brands) here

Want to know more? Reach out to our team

Beiersdorf | Portia M Skin Solutions Pty Ltd | Unilever | L’Oréal | Reckitt | Canway (Pty) Ltd | Avon | The Estée Lauder Companies Inc.