- 26/10/2018
- Posted by: Julien Garcier
- Categories: Kenya, Retail, SagaRetail
During mid-October, Spanish fast-fashion retailer Mango took to LinkedIn to proclaim “Mango loves Kenya,” revealing that the brand is coming to Nairobi’s Westgate Mall. The store will have a GLA (gross leasable area) of 620m², which will make it the largest Mango outlet in sub-Saharan Africa. The store will adhere to Mango’s new interior design concept, which “emphasises larger, dynamic spaces.”
CJ Bak of Spanish Fashion, Mango’s local franchisee, commented “Kenyan customers tell us they are starved of fashion choices at affordable prices. Existing options are either low-cost and basic or extremely expensive and out of reach for most Kenyans. Mango offers customers the latest trends at accessible prices, with new looks on the shelves every few weeks.”
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