- Posted by: Julien Garcier
- Categories: Consumer Goods / FMCG, Household Appliances, SagaBrand, Sagaci Insights
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally!
In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is #4 and Hisense #5. Other brands in the top 10 include VON, Armco, Mika, Brühm and Haier.
Ranking of home appliances brands in Kenya, based on their awareness level in February 2021:
Other brands being tracked in our SagaBrand platform for the home appliances category: Ariston, Beko, Bosch, Brandt, Defy, Electrolux, KRUPS, Miele, Moulinex, Rowenta, SEB, Simfer, Tefal, Whirlpool.
SagaBrand, the continuous tracking tool for brands across the African continent. In Nigeria, more than 500 brands are assessed on a daily basis via our online panel
Awareness: Which of the following home appliances brands have you ever heard of?
Population: adults above 18 years old.
Period: February 2021.
N = 800
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Sagaci Research is an Africa-focused analytics firm. Beyond customised data feeds and market research surveys, Sagaci Research offers a range of syndicated data products that include SagaBrand (a brand health tracker), SagaCube (online category consumption metrics) and SagaTracker (retail audits).
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