- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in Ethiopia
Explore in-depth insights into the tea market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 23 tea products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 16 different tea brands
- The most common pack size in the tea category is 4 g, with the Paper box format being the most frequently used
- In the past 12 months, 929 new unique product entries have been recorded in the tea category
- Good Morning is currently the most scanned tea brand in Ethiopia
Report on the tea category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of tea insights available
- Top tea products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in Ethiopia by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual tea products consumers in Ethiopia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Ethiopia scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
