- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the chewing gum market in South Africa
Explore in-depth insights into the chewing gum market in South Africa, drawn from real consumer data. This market report analyzes key consumption trends, top chewing gum brands, packaging preferences, and shopper behaviour within the chewing gum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the chewing gum landscape in South Africa.
Here is the type of information included in this report:
- A total of 80 chewing gum products (SKUs) have been scanned by consumers in South Africa, providing a comprehensive view of the category
- These products span 19 different chewing gum brands
- The most common pack size in the chewing gum category is 14 g, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 5,221 new unique product entries have been recorded in the chewing gum category
- Mentos is currently the most scanned chewing gum brand in South Africa
Report on the chewing gum category in South Africa
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related chewing gum categories
- Confectionery
- Candies and Sweets (non-chocolate)
- Chocolate Confectionery
Regions in South Africa covered in the report
- Eastern Cape
- Free State
- Gauteng
- KwaZulu-Natal
- Limpopo
- Mpumalanga
- North West
- Northern Cape
- Western Cape
Other types of chewing gum insights available
- Top chewing gum products in South Africa overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of chewing gum brands in South Africa by demographics
- Chewing Gum brand shopper profile
- Average consumer rating per chewing gum product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual chewing gum products consumers in South Africa are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from South Africa scan chewing gum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the chewing gum sector in South Africa, get in touch on contact@sagaciresearch.com or click below.
