- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the biscuits market in Ethiopia
Explore in-depth insights into the biscuits market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top biscuits brands, packaging preferences, and shopper behaviour within the biscuits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the biscuits landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 73 biscuits products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 49 different biscuits brands
- The most common pack size in the biscuits category is 100 g, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 4,707 new unique product entries have been recorded in the biscuits category
- Viva is currently the most scanned biscuits brand in Ethiopia
Report on the biscuits category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related biscuits categories
- Packaged Food
- Bread, Flour, Pastries and Baking Ingredients
- Canned and Preserved Foods
- Confectionery
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of biscuits insights available
- Top biscuits products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of biscuits brands in Ethiopia by demographics
- Biscuits brand shopper profile
- Average consumer rating per biscuits product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual biscuits products consumers in Ethiopia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Ethiopia scan biscuits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the biscuits sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
