Carrefour adds clicks to its bricks

Carrefour franchisee Majid Al Futtaim has signed an agreement with online retailer Jumia to offer online shopping in Kenya from the beginning of next year. Simultaneously, CFAO, the French retailer’s franchisee in Francophone West and Central Africa, will also sell its products on Jumia’s online platform in Cameroon, Côte d’ivoire, and Senegal.
According to Frank Moreau, Majid Al Futtaim Retail country manager for Kenya, “This decision is based on Jumia Kenya’s credibility and excellent performance over the years in online shopping management and is consistent with Majid Al Futtaim’s omni-channel strategy for Carrefour.” Apart from groceries, Carrefour will also sell home appliances on Jumia.
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