HomeInsightsCountriesKenyaOutdoor Ad Tracking across African Cities (monthly reports) – Full table of contents

Outdoor Ad Tracking across African Cities (monthly reports) – Full table of contents

  • 03/03/2015
  • Posted by: Julien Garcier
  • Categories: Countries, Kenya
15 Comments

Part 1 – Methodology & Key Take Away Points

  • Page 3: Methodology
  • Page 4: Overview of billboard localisations
  • Page 5: Key take-away points

Part 2 – The outdoor Advertising Market

  • Page 7: Total Billboard Market: breakdown per industry in number of facings (Chart 1)
  • Page 8: Billboard expenditure per industry – based on number of facings (Chart 2)
  • Page 9: Billboard breakdown per industry in % of facing (Chart 3)
  • Page 10: Billboard breakdown per billboards’ owner in % of billboards (Chart 4)
  • Page 11: Top 20 billboard advertisers by spending – in K USD (Chart 5)
  • Page 12: Top 10 Largest Advertisers – pictures

Part 3 – Industries with the highest spending

  • Page 14: Billboard breakdown per industry in number of facings (Chart 6)
  • Page 15: Top brands in each of the five most marketed industries – pictures
  • Page 16: Most sponsored industry:
    • Top 10 most advertised brands in % of Facings (Chart 7)
    • Top 10 most advertised brands’ estimated ad-spend (Chart 8)
  • Page 17: Most sponsored industry: Top 10 biggest spenders – pictures
  • Page 18: Most sponsored industry:
    • Sub-industry breakdown (Chart 9)
    • Most important sub-industry advertisers (Chart 10)
    • Second Most important sub-industry advertisers (Chart 11)
  • Page 19: Second Most sponsored industry:
    • Top 10 most advertised brands in % of Facings (Chart 12)
    • Top 10 most advertised brands’ estimated ad-spend (Chart 13)
  • Page 20: Second Most sponsored industry: Top 10 biggest spenders – pictures
  • Page 21: Second Most sponsored industry:
    • Sub-industry breakdown (Chart 14)
    • Most important sub-industry advertisers (Chart 15)
    • Second Most important sub-industry advertisers (Chart 16)
  • Page 22: Third Most sponsored industry:
    • Top 10 most advertised brands in % of Facings (Chart 17)
    • Top 10 most advertised brands´ estimated ad-spend (Chart 18)
  • Page 23: Third Most sponsored industry: Top 10 biggest spenders – pictures
  • Page 24: Third Most sponsored industry:
    • Sub-industry breakdown (Chart 19)
    • Most important sub-industry advertisers (Chart 20)
    • Second Most important sub-industry advertisers (Chart 21)
  • Page 25: Fourth Most sponsored industry:
    • Top 10 most advertised brands in % of Facings (Chart 22)
    • Top 10 most advertised brands´ estimated ad-spend (Chart 23)
  • Page 26: Fourth Most sponsored industry: Top 10 biggest spenders – pictures
  • Page 27: Fourth Most sponsored industry:
    • Sub-industry breakdown (Chart 24)
    • Most important sub-industry advertisers (Chart 25)
    • Second Most important sub-industry advertisers (Chart 26)
  • Page 28: Fifth Most sponsored industry:
    • Top 10 most advertised brands in % of Facings (Chart 27)
    • Top 10 most advertised brand`s` estimated ad-spend (Chart 28)
  • Page 29: Fifth Most sponsored industry: Top 10 biggest spenders – pictures
  • Page 30: Fifth Most sponsored industry:
    • Sub-industry breakdown (Chart 29)
    • Most important sub-industry advertisers (Chart 30)
    • Second Most important sub-industry advertisers (Chart 31)

Part 4 – Definitions

  • Page 32: Definitions
  • Page 33: Definitions


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