- 03/03/2015
- Posted by: Julien Garcier
- Categories: Countries, Kenya
Part 1 – Methodology & Key Take Away Points
- Page 3: Methodology
- Page 4: Overview of billboard localisations
- Page 5: Key take-away points
Part 2 – The outdoor Advertising Market
- Page 7: Total Billboard Market: breakdown per industry in number of facings (Chart 1)
- Page 8: Billboard expenditure per industry – based on number of facings (Chart 2)
- Page 9: Billboard breakdown per industry in % of facing (Chart 3)
- Page 10: Billboard breakdown per billboards’ owner in % of billboards (Chart 4)
- Page 11: Top 20 billboard advertisers by spending – in K USD (Chart 5)
- Page 12: Top 10 Largest Advertisers – pictures
Part 3 – Industries with the highest spending
- Page 14: Billboard breakdown per industry in number of facings (Chart 6)
- Page 15: Top brands in each of the five most marketed industries – pictures
- Page 16: Most sponsored industry:
- Top 10 most advertised brands in % of Facings (Chart 7)
- Top 10 most advertised brands’ estimated ad-spend (Chart 8)
- Page 17: Most sponsored industry: Top 10 biggest spenders – pictures
- Page 18: Most sponsored industry:
- Sub-industry breakdown (Chart 9)
- Most important sub-industry advertisers (Chart 10)
- Second Most important sub-industry advertisers (Chart 11)
- Page 19: Second Most sponsored industry:
- Top 10 most advertised brands in % of Facings (Chart 12)
- Top 10 most advertised brands’ estimated ad-spend (Chart 13)
- Page 20: Second Most sponsored industry: Top 10 biggest spenders – pictures
- Page 21: Second Most sponsored industry:
- Sub-industry breakdown (Chart 14)
- Most important sub-industry advertisers (Chart 15)
- Second Most important sub-industry advertisers (Chart 16)
- Page 22: Third Most sponsored industry:
- Top 10 most advertised brands in % of Facings (Chart 17)
- Top 10 most advertised brands´ estimated ad-spend (Chart 18)
- Page 23: Third Most sponsored industry: Top 10 biggest spenders – pictures
- Page 24: Third Most sponsored industry:
- Sub-industry breakdown (Chart 19)
- Most important sub-industry advertisers (Chart 20)
- Second Most important sub-industry advertisers (Chart 21)
- Page 25: Fourth Most sponsored industry:
- Top 10 most advertised brands in % of Facings (Chart 22)
- Top 10 most advertised brands´ estimated ad-spend (Chart 23)
- Page 26: Fourth Most sponsored industry: Top 10 biggest spenders – pictures
- Page 27: Fourth Most sponsored industry:
- Sub-industry breakdown (Chart 24)
- Most important sub-industry advertisers (Chart 25)
- Second Most important sub-industry advertisers (Chart 26)
- Page 28: Fifth Most sponsored industry:
- Top 10 most advertised brands in % of Facings (Chart 27)
- Top 10 most advertised brand`s` estimated ad-spend (Chart 28)
- Page 29: Fifth Most sponsored industry: Top 10 biggest spenders – pictures
- Page 30: Fifth Most sponsored industry:
- Sub-industry breakdown (Chart 29)
- Most important sub-industry advertisers (Chart 30)
- Second Most important sub-industry advertisers (Chart 31)
Part 4 – Definitions
- Page 32: Definitions
- Page 33: Definitions
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