- 07/08/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the personal care market in Liberia
Explore in-depth insights into the personal care market in Liberia, drawn from real consumer data. This market report analyzes key consumption trends, top personal care brands, packaging preferences, and shopper behaviour within the personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the personal care landscape in Liberia.
Here is the type of information included in this report:
- A total of 345 personal care products (SKUs) have been scanned by consumers in Liberia, providing a comprehensive view of the category
- These products span 126 different personal care brands
- The most common pack size in the personal care category is 25 cl, with the Can format being the most frequently used
- In the past 12 months, 2,508 new unique product entries have been recorded in the personal care category
- Dove is currently the most scanned personal care brand in Liberia
Report on the personal care category in Liberia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related personal care categories
- Beauty and Personal Care
- Baby Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Skin Care
- Tissue and Hygiene
- Bar Soap
- Bath and Shower
- Body Wash / Shower Gel
- Deodorants
- Depilatories
- Liquid Hand Wash
- Men’s Shaving
Regions in Liberia covered in the report
- Bomi
- Bong
- Gbapolu
- Grand Cape Mount
- GrandBassa
- GrandGedeh
- GrandKru
- Lofa
- Margibi
- Maryland
- Montserrado
- Nimba
- River Cess
- River Gee
- Sinoe
Other types of personal care insights available
- Top personal care products in Liberia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of personal care brands in Liberia by demographics
- Personal care brand shopper profile
- Average consumer rating per personal care product / brand
Methodology
Our report draws on our shopper panel in Africa, which tracks the actual personal care products consumers in Liberia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.
Online panel members from Liberia scan personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the personal care sector in Liberia, get in touch on contact@sagaciresearch.com or click below.
