Personal care market in Congo DRC

Detailed insights on the personal care market in Congo DRC

Explore in-depth insights into the personal care market in Congo DRC, drawn from real consumer data. This market report analyzes key consumption trends, top personal care brands, packaging preferences, and shopper behaviour within the personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the personal care landscape in Congo DRC.

Here is the type of information included in this report:

  • A total of 1,067 personal care products (SKUs) have been scanned by consumers in Congo DRC, providing a comprehensive view of the category
  • These products span 331 different personal care brands
  • The most common pack size in the personal care category is 5 cl, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 11,725 new unique product entries have been recorded in the personal care category
  • Dorco is currently the most scanned personal care brand in Congo DRC

Report on the personal care category in Congo DRC

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Related personal care categories

  • Beauty and Personal Care
    • Baby Care
    • Cosmetics and Beauty
    • Hair Care
    • Oral Care
    • Skin Care
    • Tissue and Hygiene
  • Bar Soap
  • Bath and Shower
  • Body Wash / Shower Gel
  • Deodorants
  • Depilatories
  • Liquid Hand Wash
  • Men’s Shaving

Regions in Congo DRC covered in the report

  • Bas-Uélé
  • Haut-Katanga
  • Haut-Lomami
  • Haut-Uélé
  • Ituri
  • Kasaï
  • Kasaï-Central
  • Kasaï-Oriental
  • Kinshasa
  • Kongo-Central
  • Kwango
  • Kwilu
  • Lomami
  • Lualaba
  • Maniema
  • Maï-Ndombe
  • Mongala
  • Nord-Kivu
  • Nord-Ubangi
  • Sankuru
  • Sud-Kivu
  • Sud-Ubangi
  • Tanganyika
  • Tshopo
  • Tshuapa
  • Équateur

Other types of personal care insights available

  • Top personal care products in Congo DRC overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of personal care brands in Congo DRC by demographics
  • Personal care brand shopper profile
  • Average consumer rating per personal care product / brand

Methodology

Our report draws on our shopper panel in Africa, which tracks the actual personal care products consumers in Congo DRC are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.

Online panel members from Congo DRC scan personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the personal care sector in Congo DRC, get in touch on contact@sagaciresearch.com or click below.