Fragrances market in Liberia

Detailed insights on the fragrances market in Liberia

Explore in-depth insights into the fragrances market in Liberia, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in Liberia.

Here is the type of information included in this report:

  • A total of 166 fragrances products (SKUs) have been scanned by consumers in Liberia, providing a comprehensive view of the category
  • These products span 82 different fragrances brands
  • The most common pack size in the fragrances category is 5 cl, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 985 new unique product entries have been recorded in the fragrances category
  • Gandour is currently the most scanned fragrances brand in Liberia

Report on the fragrances category in Liberia

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Related fragrances categories

  • Cosmetics and Beauty
    • Make-Up / Colour Cosmetics

Regions in Liberia covered in the report

  • Bomi
  • Bong
  • Gbapolu
  • Grand Cape Mount
  • GrandBassa
  • GrandGedeh
  • GrandKru
  • Lofa
  • Margibi
  • Maryland
  • Montserrado
  • Nimba
  • River Cess
  • River Gee
  • Sinoe

Other types of fragrances insights available

  • Top fragrances products in Liberia overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of fragrances brands in Liberia by demographics
  • Fragrances brand shopper profile
  • Average consumer rating per fragrances product / brand

Methodology

Our report draws on our shopper panel in Africa, which tracks the actual fragrances products consumers in Liberia are purchasing and consuming. Paired with data from our retail audits in Africa, this view of household consumption can be cross-checked against what’s actually happening on shelf.

Online panel members from Liberia scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the fragrances sector in Liberia, get in touch on contact@sagaciresearch.com or click below.